I'm a career technologist. I'm an entrepreneur, a lawyer. a maker, and a Marketing Engineer. My superpower is curiosity. I like to play with new technology. My obsessions are process, performance, building stuff, and telling stories.At 14 my friends and I taught ourselves HTML between classes. At 16 I launched a web design company. We had a hell of a website, and zero clients. Over time, this merged with cameras, photography, and filmmaking… and business as I sold epic sports photos to little league and swim team parents. Speaking of swimming, I've spent a lot of time underwater. Also a lot of time obsessed with flow, performance, motivation, teamwork, coaching, and greatness. I trained at North Baltimore Aquatic Club alongside Michael Phelps and other Olympians. I was an All-ACC and All-American swimmer at University of Virginia (more Olympians), and a competitor at 2004 Olympic Trials (literally all of the US Olympians).After college, I dropped out of a filmmaking MFA program to start my first production company, OneStep Productions, in 2006. Since then I've founded, launched, and sustained multiple companies at the frontier of digital technology: a couple marketing companies, one legaltech company, and a mental health startup.During a burnout cycle I decided to get a JD to change it up. In law school I did a lot of writing about about how we can use the communication dynamics of the Open Source movement, and tools like Git, Github, Stack Overflow and Reddit to improve public engagement with government and law. This then lead to research on blockchains, smart contracts.My legal track was technology, intellectual property, and entertainment law. I won a CALI Award for Mass Media and worked for the prestigious Biederman Entertainment Law Clinic. After school I founded the aforementioned LegalTech company, Juris. Currently I am teaching Entrepreneurship as well as Generative AI at the University of Virginia's McIntire School of Commerce. My research focus is on Generative AI in business, media, and content production. When I'm not teaching, reading, or writing, I'm helping clients with their marketing. Sign up for my Marketing Machine newsletter if you want to consume learnings as we publish.In my free time I hang out with my wife and three boys, talk about nerdy stuff via podcast, take pictures, make things out of wood, and try to stay in shape enough to pop off a 50 freestyle if I'm ever challenged.