Director Of International Artist Marketing
Current• Responsible for artist marketing in EMEAR, APAC and LATAM• Management of all European D'Addario, Evans Drumheads and Promark artists and influencers, including household names such as Sam Fender, Michael Kiwanuka, Hozier, Tash Sultana, Mark Knopfler, Alter Bridge, Mateus Asato, Royal Blood, The Specials, The Snuts, Architects and many more• Creation and implementation of pan European, Asia and Latin American, nationwide and hyperlocal artist and influencer marketing strategies• Revamped product launches at D'Addario to hyper targeted, artist focused campaigns, designed to create maximum impact in line with sales objectives• Identify emerging artists, influencers and educators across all relevant genres and styles of music to expand D’Addario’s existing connections and create long lasting industry relationships• Aligning artists with D’Addario marketing campaigns, content series and initiatives, while also creating opportunities for D’Addario to support artists by providing exposure to a highly relevant audience, which in turn will generate demand for their music• Planning, managing and delivering successful brand focused events, clinics and masterclasses with top global artists• Identifying opportunities, agreeing deals and building relationships with influential third party channels, magazines and schools• Content creation with artist and influencers for D'Addario owned channels
