Adam Fowler Email & Phone Number

Folsom, CA

Leading a team of data driven marketers and demand generation experts.

Folsom

• Oversee and collaborate with content and marketing teams designing impactful digital advertising and lead-generation campaigns for large high profile technology companies including Intel, Oracle, Microsoft, HP, Adobe.
• Dramatically increased business unit revenues $1.2M by securing new, highly targeted sponsorships from companies such as Cox Business, NetApp, Adobe, IBM, Microsoft, HP, Dell, Lenovo, Workday and Cisco.
• Rapidly boosted registrations for lead generation campaigns 112% by designing and launching an innovative lead management system connecting Salesforce, Eloqua and Clickability.
• Grew sponsorships 58% over one year by serving as Sales Engineer providing expert recommendations to sales teams regarding campaign targeting for higher ROI.
• Facilitated sales growth through designing and conducting training programs for newly on-boarded sales reps.

• Recruited to deliver end-to-end digital ad campaign coordination and management with the goal of achieving consistently high ROI for clients.Achievements:
• Increased overall website traffic, time-on-site and banner ad impressions 41% in one month by implementing SEO-based content creation strategy
• Dramatically increased number of delivered lead generation campaigns 172% over one year by improving efficiency of deployment and increased sales support
• Cut average campaign delivery overhead 63% via process improvements
• Created and grew opt-in email marketing list to 40,000+ over two years

Provided data-driven marketing solutions, development of product branding strategies and web design/development services. Identified and fixed issues with Apache, PHP, MySQL, JavaScript, JQuery, HTML and CSS

• Estimated, bid and executed large-scale multi-site commercial tenant-improvements on a national level, including overseeing 15 personnel on projects for large high profile clients including REI, P.F. Chang, Z-Gallerie.
• Enhanced client services and communication, while eliminating confusion and boosting profits $200k by implementing new policies and process improvements and focusing on consistency and clarity for each project.
• Boosted sales by over 100% year-over-year, for three years, by refining project proposals to focus on clear, concise packaged sales.
• Saved $50k through cost-cutting strategies and improved efficiency.