Adam Graham
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Adam Graham Email & Phone Number

Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines at Gray Matters
Location: London, England, United Kingdom 11 work roles 2 schools
1 work email found @gray-matters.co 2 phones found area 797 LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email a****@gray-matters.co
Direct phone (797) ***-****
LinkedIn Profile matched
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Current company
Role
Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines
Location
London, England, United Kingdom

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Quick answer

Adam Graham is listed as Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines at Gray Matters, based in London, England, United Kingdom. AeroLeads shows a work email signal at gray-matters.co, phone signal with area code 797, and a matched LinkedIn profile for Adam Graham.

Adam Graham previously worked as Founder and Managing Director at Gray Matters and Founder at Bd Matters. Adam Graham holds Ba, Visual Communications And Marketing from University Of Leeds.

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{first}@gray-matters.co
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Profile bio

About Adam Graham

With over 14 years of experience in new business development, I am the Founder and Managing Director of Gray Matters, a consultancy that helps B2B businesses of all sizes grow and thrive. I am also the Founder of BD Matters, an exclusive community and marketplace of the world's best business development talent. My mission is to change the perception of sales and help people learn to love it. I work with clients to discover their purpose, vision, and brand positioning, design and implement effective new business and marketing strategies, and mentor and support them to execute their plans. I also champion and improve the standards and practices of business development in the creative and digital industries, as an Expert Advisor at the Design Business Association (DBA) and the New Business Community Lead at BIMA.

Listed skills include Digital Marketing, New Business Development, Social Media Marketing, Advertising, and 34 others.

Current workplace

Adam Graham's current company

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Gray Matters
Gray Matters
Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines
AeroLeads page
11 roles

Adam Graham work experience

A career timeline built from the work history available for this profile.

Founder And Managing Director

Current

London, London, Gb

Gray Matters builds new business machines for our clients. We believe in creating sustainable growth and know how to create it.We identify and fix real problems, then teach agencies how to attract and win new business, for the long-term. We have a simple but rigorous process of creating a compelling agency positioning, designing new business strategies and plugging any skill gaps with specialists to help execute.Don't you love it when things are made easy? We follow 3 steps to build the foundation of your new business machine:1. Create a compelling brand and sales positioning2. Design a new business and marketing strategy to generate consistent quality leads3. Work with a mentor and specialists to execute your strategyHow we do it…• Help you discover your purpose, determine a vision and add clarity to what you do• Align your senior leadership and internal culture behind the vision• Build new business and marketing strategies to help you grow• Implement new systems, processes and KPIs to track your growth• Provide hands-on support and mentoring through a team of experts

Sep 2018 - Present

Founder

Current

London, England, Gb

Our mission is to change the perception of sales from a 'dirty word' to a rewarding and fulfilling pursuit of happiness. We empower business developers to perfect their sales process through continuous and relentless iteration by providing comprehensive in-house training and fostering a thriving community. Our goal is to supercharge their growth and success, transforming their sales journey into one of genuine satisfaction and achievement.If this resonate then BD Matters can be like-minded community that gives you the confidence to grow. The community is welcome to business owners and anyone who contributes to business growth from the top, to the bottom of the funnel. To us the term “Business Development” encompasses the cold face of sales and acquisition, through to marketing, nurturing and closing.

Jun 2020 - Present

Expert Advisor

Current

London, United Kingdom, Gb

The Design Business Association Expert Register is a vibrant community of accredited specialists, all with in depth experience of the design industry. Whether your agency needs support with PR & communications, new business efficiency, financial planning, legal or human resources matters, there is an expert to help.You can see us all here: http://www.dba.org.uk/resources/findanexpert.asp

Jan 2020 - Present

New Business Community Lead

Current

London, Gb

Practical, forward thinking & interactive sessions for the BIMA New Business Community.We will be hosting Business Development Leaders from both brand, suppliers and agencies to discuss where help is needed most, and what agencies should be doing to ensure new possibilities and opportunities are unlocked. We will look at the challenges we all face together.BIMA Members please join the next one: https://www.eventbrite.co.uk/e/bima-virtual-roundtable-a-new-digital-future-for-biz-dev-tickets-126082075883

Oct 2020 - Present

Interim New Business Director

Puteaux, Fr

Aug 2021 - Dec 2021

Co Founder

Kiwi Gray

Why do we exist? New business is much more than lead generation. We dig much deeper and discover your backstory to determine the brand proposition for your agency. It’s proven agencies and people with a strong brand purpose stand and point of view, have a greater chance of winning pitches and new business. It's also true that people buy emotionally and post rationalise later. Beyond positioning, we develop growth strategies and give you the tools and practical advice you need to make a new business programme succeed.A full end to end solution from story, to strategy, to execution:1. Brand proposition – creating an authentic and differentiating story 2. New Business & Marketing Strategy – designed to build brand awareness and develop a consistent sales pipeline3. Go Live and ongoing support – practical advice, tips and tools.

Feb 2016 - Aug 2018

Head Of New Business & Marketing

London, London, Gb

Responsible for the new business strategy, pipeline, new revenue and profile for the agency.10 new clients at 69% conversion rate in 12 months. These include: Santander, Burger King, Chambord, Enterprise, Nestlé Purina, Go Compare, Bayer, Adidas, Western Union and Huawei• Developed a communications strategy post the eCommera acquisition, a specialist eCommerce business, transforming the agency positioning from ‘comms to commerce’• Implemented new brand guidelines, new look and feel of all pitch and marketing documents and case study templates• Strong relationships with trade journalists, intermediaries and industry bodies• Driving our involvement in SheSays, an award-winning organisation running free mentorship and events to women in the creative and marketing businesses. Isobar ran multiple events and hosted the SheSays awards.

Oct 2014 - Feb 2016

Senior New Business & Marketing Manager

Vizeum Uk

Vizeum are a top 10 UK billings media agency and part of the Dentsu Aegis Network.• Responsible for writing the new business, marketing and PR strategy• Won Camelot, Intersnack, Burberry, More Th>n, Air New Zealand, Play.com• 32 significant awards in two years including a Cannes Lions, Campaign of the year 2012 and a number of awards across Sponsorship, Outdoor and TV.• Building regular relationships with media owners, intermediaries, auditors and journalists.• Developing a social media strategy and managing our online communities• Increased PR coverage by 400%Projects:• Launched Vizeum Connects events for clients to network with media owners• Spark – new initiative for our clients to work with adtech startups• Regular newsletters• Vizeum iPad app• Neon – intranet (we were the pilot region for the entire DAN)• Redevelopment of Vizeum.co.uk

Jul 2012 - Oct 2014

New Business & Marketing Manager

New York, Ny, Us

• Head of New Business in 2012• Lead generation across multiple industry sectors and service offerings, converting cold and warm leads for 5 business units.• Responding to RFIs• Pitch management• Building and maintaining an eCRM programme for over 6,000 contacts.• Developing a contact management strategy for prospecting• Producing marketing collateral including credentials, case studies, show reels, websites etc.• Writing content for RFIs, outbound letters, press releases, case studies, credentials etc.• Working on Agency of Year submissions, top 100 listings, and awards entries.• Event management including venues, presentations, speakers, marketing collateral, invitations, delegate packs etc.• Sales and marketing strategy to deliver £4m revenue.• Project managed the building of an eNewsletter / rapprapport.co.uk – responsible for content and distribution. This has been so successful the template has now been replicated for the main RAPP UK website.• Developed a social media strategy and set up the first RAPP YouTube site.• Devised and intermediary and procurement strategy.• Manage and maintain the commercial pipeline across the group – responsible for final conversion and revenue figures, and coordinating the bi-weekly sales pipeline call.

Apr 2010 - Jul 2012

Business Development Manager

London, England, Gb

Account Manager across various different marketing agencies, leading to 11 client wins.

Dec 2008 - Mar 2010

Recruitment Consultant

London, England, Gb

Leading IT recruitment specialist

Jun 2007 - Aug 2008
2 education records

Adam Graham education

Ba, Visual Communications And Marketing

University Of Leeds

Business, Management, Marketing, And Related Support Services

Queen Elizabeth'S Boys School
FAQ

Frequently asked questions about Adam Graham

Quick answers generated from the profile data available on this page.

What company does Adam Graham work for?

Adam Graham works for Gray Matters.

What is Adam Graham's role at Gray Matters?

Adam Graham is listed as Founder @ Gray Matters and BD Matters | Fractional Business Development | Building in-house new business machines at Gray Matters.

What is Adam Graham's email address?

AeroLeads has found 1 work email signal at @gray-matters.co for Adam Graham at Gray Matters.

What is Adam Graham's phone number?

AeroLeads has found 2 phone signal(s) with area code 797 for Adam Graham at Gray Matters.

Where is Adam Graham based?

Adam Graham is based in London, England, United Kingdom while working with Gray Matters.

What companies has Adam Graham worked for?

Adam Graham has worked for Gray Matters, Bd Matters, Design Business Association (Dba), Bima (British Interactive Media Association), and Havas Group.

How can I contact Adam Graham?

You can use AeroLeads to view verified contact signals for Adam Graham at Gray Matters, including work email, phone, and LinkedIn data when available.

What schools did Adam Graham attend?

Adam Graham holds Ba, Visual Communications And Marketing from University Of Leeds.

What skills is Adam Graham known for?

Adam Graham is listed with skills including Digital Marketing, New Business Development, Social Media Marketing, Advertising, Integrated Marketing, Marketing Communications, Marketing, and Strategy.

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