Gray Matters builds new business machines for our clients. We believe in creating sustainable growth and know how to create it.We identify and fix real problems, then teach agencies how to attract and win new business, for the long-term. We have a simple but rigorous process of creating a compelling agency positioning, designing new business strategies and plugging any skill gaps with specialists to help execute.Don't you love it when things are made easy? We follow 3 steps to build the foundation of your new business machine:1. Create a compelling brand and sales positioning2. Design a new business and marketing strategy to generate consistent quality leads3. Work with a mentor and specialists to execute your strategyHow we do it…• Help you discover your purpose, determine a vision and add clarity to what you do• Align your senior leadership and internal culture behind the vision• Build new business and marketing strategies to help you grow• Implement new systems, processes and KPIs to track your growth• Provide hands-on support and mentoring through a team of experts

Our mission is to change the perception of sales from a 'dirty word' to a rewarding and fulfilling pursuit of happiness. We empower business developers to perfect their sales process through continuous and relentless iteration by providing comprehensive in-house training and fostering a thriving community. Our goal is to supercharge their growth and success, transforming their sales journey into one of genuine satisfaction and achievement.If this resonate then BD Matters can be like-minded community that gives you the confidence to grow. The community is welcome to business owners and anyone who contributes to business growth from the top, to the bottom of the funnel. To us the term “Business Development” encompasses the cold face of sales and acquisition, through to marketing, nurturing and closing.

The Design Business Association Expert Register is a vibrant community of accredited specialists, all with in depth experience of the design industry. Whether your agency needs support with PR & communications, new business efficiency, financial planning, legal or human resources matters, there is an expert to help.You can see us all here: http://www.dba.org.uk/resources/findanexpert.asp

Practical, forward thinking & interactive sessions for the BIMA New Business Community.We will be hosting Business Development Leaders from both brand, suppliers and agencies to discuss where help is needed most, and what agencies should be doing to ensure new possibilities and opportunities are unlocked. We will look at the challenges we all face together.BIMA Members please join the next one: https://www.eventbrite.co.uk/e/bima-virtual-roundtable-a-new-digital-future-for-biz-dev-tickets-126082075883

Why do we exist? New business is much more than lead generation. We dig much deeper and discover your backstory to determine the brand proposition for your agency. It’s proven agencies and people with a strong brand purpose stand and point of view, have a greater chance of winning pitches and new business. It's also true that people buy emotionally and post rationalise later. Beyond positioning, we develop growth strategies and give you the tools and practical advice you need to make a new business programme succeed.A full end to end solution from story, to strategy, to execution:1. Brand proposition – creating an authentic and differentiating story 2. New Business & Marketing Strategy – designed to build brand awareness and develop a consistent sales pipeline3. Go Live and ongoing support – practical advice, tips and tools.

Responsible for the new business strategy, pipeline, new revenue and profile for the agency.10 new clients at 69% conversion rate in 12 months. These include: Santander, Burger King, Chambord, Enterprise, Nestlé Purina, Go Compare, Bayer, Adidas, Western Union and Huawei• Developed a communications strategy post the eCommera acquisition, a specialist eCommerce business, transforming the agency positioning from ‘comms to commerce’• Implemented new brand guidelines, new look and feel of all pitch and marketing documents and case study templates• Strong relationships with trade journalists, intermediaries and industry bodies• Driving our involvement in SheSays, an award-winning organisation running free mentorship and events to women in the creative and marketing businesses. Isobar ran multiple events and hosted the SheSays awards.

Vizeum are a top 10 UK billings media agency and part of the Dentsu Aegis Network.• Responsible for writing the new business, marketing and PR strategy• Won Camelot, Intersnack, Burberry, More Th>n, Air New Zealand, Play.com• 32 significant awards in two years including a Cannes Lions, Campaign of the year 2012 and a number of awards across Sponsorship, Outdoor and TV.• Building regular relationships with media owners, intermediaries, auditors and journalists.• Developing a social media strategy and managing our online communities• Increased PR coverage by 400%Projects:• Launched Vizeum Connects events for clients to network with media owners• Spark – new initiative for our clients to work with adtech startups• Regular newsletters• Vizeum iPad app• Neon – intranet (we were the pilot region for the entire DAN)• Redevelopment of Vizeum.co.uk

• Head of New Business in 2012• Lead generation across multiple industry sectors and service offerings, converting cold and warm leads for 5 business units.• Responding to RFIs• Pitch management• Building and maintaining an eCRM programme for over 6,000 contacts.• Developing a contact management strategy for prospecting• Producing marketing collateral including credentials, case studies, show reels, websites etc.• Writing content for RFIs, outbound letters, press releases, case studies, credentials etc.• Working on Agency of Year submissions, top 100 listings, and awards entries.• Event management including venues, presentations, speakers, marketing collateral, invitations, delegate packs etc.• Sales and marketing strategy to deliver £4m revenue.• Project managed the building of an eNewsletter / rapprapport.co.uk – responsible for content and distribution. This has been so successful the template has now been replicated for the main RAPP UK website.• Developed a social media strategy and set up the first RAPP YouTube site.• Devised and intermediary and procurement strategy.• Manage and maintain the commercial pipeline across the group – responsible for final conversion and revenue figures, and coordinating the bi-weekly sales pipeline call.

Account Manager across various different marketing agencies, leading to 11 client wins.

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