We've rolled up all of our brands under our new parent company The P4 Group. Our team manages great brands like The Ark Pet Spa & Hotel, The Ark University, Slobberbones Pet Bakery & Bath, The Dig - Dog Bar, and Jaybird Partners.

• Train franchisees and managers on site selection, construction management, marketing, and more.• Directly train and manage the director of operations, director of finance, operations support managers, marketing manager, and facility project manager. Indirectly manage 100+/- facility employees.• Developed mapping criteria based on demographics and psychographics for site selection.• Speaker at the IBPSA - International Boarding Pet Service Association annual conference. • Build relationships with franchise brokers & consultants around the country.• Build onboarding training systems for new managers and franchisees. • Established and monitored KPIs and tracked sales across all locations,• Create, monitor, and adjust marketing plans via various platforms.• Lead & collaborated with operations and legal team to create and launch franchise system including franchise disclosure document (FDD), franchise agreement, training & brand standard manual.• Design, create, and implement sales funnel and all sales collateral for The Ark Pet Spa & Hotel franchise.• Successfully closed the sale of a franchise in Salt Lake City, UT in 2021.• Opened four locations in Tennessee, Georgia, and Alabama on time & on a budget between 2015-2020.• Utilize mapping software for site selection and research demographics, psychographics, zoning, competition, and other criteria to find ideal Ark locations using data and boots-on-the-ground tactics. • Design efficient kennel/facility layouts using SketchUp & AutoCAD then collaborate with architects & engineers to develop full permit-ready construction plans. • Create pro forma and projections to secure financing for the development of new locations and offices.• Collaborate with real estate partners in LOIs, lease negotiations & purchase negotiations for corporate and franchise locations.

Development/Management ~ Managed construction of four The Ark Pet Spa & Hotel's locations.~ Created budgets and pro-forma's for the each new Ark location to prove viability to secure financing.~ Analyzed demographics, traffic counts, competition and population psychographics for site selection for new Ark locations.~ Presented rezoning & special permit proposals in front of Madison, Spring Hill, Doraville and Chattanooga City Councils, and the board of zoning appeals. ~ Managed the creation, branding, buildout and launch of a new pet bakery and market. (Slobberbones Bakery & Market)~ Trained employees on CRM/POS/Kennel management software. (Gingr)Marketing/Advertising~ Created detailed marketing budget.~ Identified target markets using primary and secondary data sources.~ Designed and wrote print ads, promotional materials, and online content.~ Managed graphic designer/social media assistant. ~ Creatively and functionally directed web developer to create an updated website.(thearkspa.com)~ Managed website and created social media content which leads to strong SEO results.~ Made television and radio appearances to promote The Ark Pet Spa & Hotel.

~Identified a growing number of youth needing quality lacrosse instruction.~Provided camps, clinics, and one on one lessons as well as apparel.~Started company from the ground up with limited capital.~Designed all ads and apparel.~Organized the inaugural “Leave No Man Lacrosse Classic” which raised over $2,500 for the W.W.P.