Adam Kirby Email and Phone Number

Developed and executed the strategic vision of Mediacurrent’s brand and go to market strategies.Developed and implemented multi-channel marketing programs resulting in $1.5M in marketing influenced revenue.Presented at MarTech West in April 2019 about transitioning an Enterprise B2B organization from almost no marketing KPI's to a full multi-touch attribution model supported by the sales, marketing, and technology leadership teams.Updated lead distribution processes and automation rules for faster and consistent lead follow up and sharing of data between marketing, sales, and support teams. Improved data collection and management processes across multiple platforms including our CMS, Marketing Automation Platform, CRM, and Analysis tools to create a single version of the truth.Actively monitored, analyzed, and reported on marketing’s contribution to pipeline and revenue, program ROI, customer acquisition, retention, and other KPIs. Created actionable dashboards in Salesforce for marketing, sales, and leadership teams.Managed the marketing team’s budget, compensation, and employee growth plans.Pursued and implemented new technology including Salesforce Inbox, Agorapulse, Lead411, Zoominfo, Drift, Mautic, and Acquia Lift to improve customer experience, lead generation, and operational efficiency. Worked closely with Mediacurrent partners to create co-branded assets, co-sponsor events, and generate leads for all organizations involved. Created strategic goals for the marketing team to meet business and professional goals.Improved alignment between Marketing and Sales with new processes and technology. Pro-actively developed a new content strategy to improve organic search rankings, taxonomy, relevancy, and reduce duplication of content.

Team Mission: Manage, communicate, and transform data into actionable information to guide marketing strategy and add value to the business.Measure, report, analyze the results of marketing efforts across all channels and recommend changes to improve performance. Manage all automation processes for corporate marketing including tracking and execution of demand gen, product marketing, and event campaigns.Design, build, and maintain Tableau dashboards to meet the needs of sales & marketing.Vet new technology to ensure it connects with our full tech stack and provides value. Project manage integration with SFDC, Pardot, and other technology.Technology procurement/trials include; Pardot, Cvent, Eventbrite, SF Engage, BrightFunnel, LeadValu, BrightEdge, Wistia, BrightTalk, Bizible, Trackmaven, & Uberflip.Partner with stakeholders to optimize tactics to increase engagement and lead generation. Project manage & translate our department’s needs to our partner development and technology teams. Work with Marketing Stakeholders and Sales on operational needs (dial block management, reporting, landing page development, automating processes, developing workflows, etc...).Manage Lead distribution strategy, processes, and engagement.Create new fields, workflows, and models to make our data meaningful and actionable for sales & marketing. Fulfill Ad hoc analytic requests & consult on best practices/strategy.

I enable and empower the corporate marketing and branding team with data management tools, insight, and analytics for answering strategic business questions. I am responsible for the implementation, maintenance and continuous improvement of robust, flexible and powerful marketing information systems solutions sets. I also support day-to-day marketing operations and users.

Proactively identified and uncovered trends, business intelligence and opportunities for sales reps and leaders to make smarter decisions faster.Provide internal and industry intelligence on new and existing customers.Work closely with sales reps, sales support, marketing, finance, technology teams, and leadership to streamline operations for better reporting, business intelligence, and cleaner data.Ad hoc reporting.