Adam Kittell Email & Phone Number

Custom finishing of carbon, steel, and titanium bicycles. Masking, media blasting, anodizing, and cerakote paint jobs are a typical day in the Adventure Lab.

• Plan marketing calendars (email, SMS, push notifications, on-site banners, and promotions) to align with seasonality, corporate goals, industry trends, past successes, inventory, etc• Conduct A/B tests and analyze campaign performance to optimize revenue, OPR, CTR, CVR, etc• Provide feedback and guidance to Junior Specialists to improve deliverables and ensure they are meeting all deadlines, while performing QA checks on all their customer-facing assets• Weekly presentations of upcoming promotions’ assets to broader marketing group, along with reporting of our channels’ KPIs in previous weeks, months, and quarters• Implemented tracking of customer acquisition and retention, and formulated new campaigns that target list growth and lifetime order value• Increased revenue from Black Friday and Cyber Week sales by more than 35% year over year• Mapped out the flows of 160+ automated campaigns and worked with design team to update messaging and visuals for improved revenue and customer experience

West Jordan, Ut, Us

• Managed and reviewed the presentation of products on the website to ensure accurate categorization, imagery, videos, size charts, copy, pricing, attributes, and promotional tags • Leveraged an understanding of categorical seasonality and buying trends to plan, coordinate, and execute marketing calendars for apparel and footwear, ultimately increasing YOY sales more than 30%• Coordinated with purchasing and marketing teams to ensure inventory availability and identify products/categories for promotion through various marketing initiatives • Managed site navigation and functionality to improve conversion rates and the overall user shopping experience through optimized filters, sorting, taxonomy, and internal site search• Created homepage stories with compelling copy, value propositions, imagery, and calls to action • Curated landing pages’ product collections to accompany campaign messaging and focus• Worked with vendors and designers to create brand pages that tell a story, provide additional technical information, give recommendations, and link to curated landing pages of brand and category offerings • Analyzed inventory, sales data, and trends within Power BI and Google Analytics and used this data to work with merchant team on markdowns, phaseouts, and other promotional opportunities

Sandy, Utah, Us

• Designed, edited, built, and maintained websites through Magento Commerce • Created, managed, and updated digital content for in-house, exclusive, and other key partner brands• Coordinated and implemented event sponsorship and brand presence at trade shows, festivals, demos, etc• Managed social media accounts for multiple brands across multiple platforms • Coordinated a team of sponsored athletes and brand ambassadors to create blog posts, social media content, advertise brands/products, teach clinics, speak at events, etc. • Partnered with various media outlets to get reviews, features, videos, and promotions of new products • Wrote and edited content for blogs, social media, print, websites, slideshows, and company newsletter

Sandy, Utah, Us

• Purchased inventory for the following categories: Bike, Climbing, Water Sports, Fitness, Soft Goods, Gear Maintenance, K-9, Bags & Accessories, Winter Sports, Fishing, Electronics, and Add-on Sales • Onboarded brands, maintained vendor relationships, and negotiated pricing/terms for optimal margins • Managed 200+ brands in print catalog and on websites, with a focus on presentation and taxonomy• Analyzed data to convert sales history into a demand curve and adjust reorder points accordingly

Park City, Ut, Us

• Coordinated distribution center receiving, putaway, picking, packing, shipping, and returns processes • Interviewed, onboarded, trained, and managed employees. Analyzed workloads and allocated labor according to multi-department needs each evening• Created end of day reports, calculated and tracked employee metrics, and executed closing procedures

Us

• Guided groups of youth and adults on outdoor adventure trips (mountain biking, rock climbing, backpacking, etc) with emphasis on risk management and implementing therapeutic outcomes as crafted with therapists • Trained junior guides on both the soft and hard skills of the job and upheld expectation of giving and receiving feedback for professional and personal development

Scottsdale, Az, Us

-Coordinated the workflow of multiple technician teams to maximize efficiency and maintain safety-Acted as a liaison between technicians, salesmen, and customers

Bachelor Of Fine Arts - Bfa, Art & Technology

Associate Of Arts And Sciences - Aas, Intermedia/Multimedia