Adam Koehler Email & Phone Number

Brunswick, Oh, Us

Northfield, Ohio, Us

Lead and manage a diverse client portfolio, fostering a high-performing team environment while contributing to agency-wide growth initiatives and AI implementation as a key member of the senior leadership team.

Head of marketing for a parent company with a dozen subsidiaries spanning various industries, including consumer products, contract manufacturing, and consulting services.

Helped grow a large social media following and transform it into a profitable, sustainable business. Investigated and identified new revenue stream opportunities to diversify the business portfolio. Worked in concert with the CEO to ideate and execute growth strategies.

Parsippany, Nj, Us

Head of marketing for the fastest growing division of the company with $45 Million in annual revenue. Responsible for developing the marketing plan and budget for all North American markets. Pioneered the first strategic international integrated marketing campaigns that resulted in increased customer engagement and record sales. Developed CRM integration strategy and system from scratch. Managed SEM & SEO campaigns to increase awareness and boost sales. Cofounded the division’s first sales & marketing team. Was responsible for managing a team of 8 employees.o Led all marketing efforts to accelerate growth for the most profitable division of the company.o Played an integral role in new product-service launches, including identifying the target audience, creating product features & benefits, developing promotional materials, & coaching sales staff.o Created and implemented a marketing automation strategy to nurture leads and grow revenue. o Managed website and social media accounts, including executing rebranding, updating & optimizing content and design; managed the relationship with a paid search agency. o Established a lead qualification and classification system to guide sales managers and determine lead-specific marketing tactics; improved CRM tracking capabilities that resulted in a better understanding of the sales process.o Researched and identified new markets primed for new business development.

Parsippany, Nj, Us

o Analyzed operational and financial indicators to continuously improve performance; ensured profitable operations with full profit and loss accountability.o Recruited, selected, trained, developed, and directly managed high caliber staff; directed team; coached employees to enhance skills.

 Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Prepared reports of findings, illustrating data graphically and translating complex findings into written text. Measured the effectiveness of marketing and communications programs and strategies. Planned and executed industry tradeshows to promote product awareness. Wrote copy and provided creative direction for websites, e-newsletters, print materials and e-mail marketing communications Created and deployed surveys designed to provide insight into customer needs and trends; analyzed results.

Akron, Oh, Us

 Assisted with development and implementation of local and international marketing campaigns designed to drive sales and/or strengthen brand image.  Tracked and assessed successfulness of social marketing, SEO and SEM campaigns. Developed strategies and tools to understand the ROI of current marketing executions. Wrote surveys designed to provide insight into customer needs and trends; recommended marketing initiatives based on results.  Planned and executed product launch campaigns and strategies in target market segments. Managed project budgets and generated estimates prior to inception. Managed website redesign, content development, programming and testing.

Berea, Ohio, Us

Bachelor Of Business Administration - Bba, Marketing & Management

Mba, Global Management & Marketing