Adam Korn Email & Phone Number

Los Angeles, Ca, Us

Los Angeles County, California, United States

Los Angeles, California, United States

Internal and Executive Communications lead for PayPal’s Business & Infrastructure Technology Solutions group, Office of the CIO and Office of the CTO.

Burbank, California

Headed global communication strategies, launched engaging campaigns, produced large-scale meetings, collaborated on crises and change, and developed resources to enhance engagement and foster belonging. • Established high-impact internal/external executive engagement strategies, brand campaigns, and effective communication tactics leading to successful global employee, leader, and executive communications for Corporate segment (Finance, Legal, Human Resources, Corp. Communications, Global Security, and Enterprise Technology) • Achieved above-average engagement level (60%+ email open rate) by creating and launching internal marketing campaigns focused on wellness, career growth, diversity, equity & inclusion, and corporate social responsibility, elevating awareness and adoption • Boosted employee engagement through organization of in-person and virtual executive all-hands meetings resulting in year-over-year growth in attendance and positive post-event survey results • Collaborated with enterprise stakeholders to develop global communication strategies for issues/crisis management and change-management initiatives, including the 21st Century Fox acquisition, global pandemic response, return-to-office planning, Workday HCM integration, global intranet implementation, and Disney 100 celebration • Executed initiatives like corporate newsletters, executive conversation series, podcasts, and videos to foster a sense of belonging and ownership among employees across distinct shared service organizations resulting in above-average communication clickthrough rates, event attendance (80%), and positive survey results (85%)

Greater Los Angeles Area

Created and executed strategic internal / external brand communications on behalf of brand president and C-suite executives directed toward franchisees, employees, investor community, traditional / social media. Pitched stories and day-to-day contact for media relations. Ideated brand product categories, positioning and naming. Oversaw large-scale event planning / production. • Drove record-setting fundraising ($5MM) for children’s health and wellness organizations through project managing publicity, marketing, and training for IHOP® National Pancake Day® Campaign. • Planned / produced multi-day, franchisee and team member conferences, educating and celebrating IHOP brand and stakeholders; under budget with YOY improvement in attendee satisfaction.

Greater Los Angeles Area

Developed and implemented strategic corporate communications plans for internal and external stakeholders. Crafted regular messaging for Chairman and CEO, IHOP and Applebee's brand presidents, other C-suite executives. • Produced and executed email campaigns, websites, webinars, videos, large-format meetings for franchisees and team members, improving reader- and user-ship by 20%. • Designed / launched / facilitated new-hire communications orientation program (classroom / video training, written materials), resulting in ≥90% favorable post-session survey responses. • Led multi-location IHOP brand video B-roll and stock photography project for media and internal presentation use.

Built and launched emerging technology communications platforms and resources for employees, franchisees, and journalists. Partnered with Human Resources to drive awareness of and engagement with employee-facing compensation and benefits programs. • Project-managed, marketed, and facilitated training for new, organization-wide information and collaborative work-stream portal platform, driving 1.4K new user registrations. • Produced short-form Biography episode for national television broadcast, driving corporate and industry awareness for potential franchisees, employees, and restaurant guests. • Spearheaded executive communications and marketing materials for benefits open enrollment and “Total Rewards” campaign, driving record team member participation.

Greater Los Angeles Area

Oversaw all global corporate and field employee communications strategies and production. Managed creative production and content for public-facing consumer websites and social media channels. Planned internal meetings / events and supervised production and technical direction. • Coordinated with executive management team on internal / external marketing communications collateral. • Drafted messaging materials for senior-level executives, including crisis communication talking points for internal / external audiences, presentations, memos, and letters from Chairman and CEO and brand presidents. • Created 1st ever IHOP brand social media presence, launching official Facebook page and CRM direct-email platform, driving 1MM Facebook followers / fans and 2MM email club subscribers.

Greater Los Angeles Area

Managed all national corporate and field employee communications. • Collaborated with senior executives on various marketing and advertising programs and initiatives (white papers, business plans), creating and executing appropriate communication cadence. • Designed, wrote copy, edited, and laid out hard- and soft-copy communications pieces (internal memos, letters, talking points and presentations from President and CEO and other executive officers, internal newsletters, employee portal, websites and supporting communications, training materials, event invitations).

Greater Los Angeles Area

Oversaw all global corporate, field, and franchise internal communications and event planning and production. Served as day-to-day media relations contact.