Adam Kotel Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Beaverton, Oregon, Us

Beaverton, Oregon, Us

Austin, Tx, Us

I engage with a wide range of clients to drive the development of foundational strategic inputs for go-to-market strategy, brand strategy and digital experiences. I lead market and audience research, analysis and insight synthesis to inform thoughtful, data-driven strategies that help clients achieve their goals. Ultimately, I work cross-functionally across internal teams to curate deliverables into clear and compelling stories for presentation to client stakeholders.Understanding the intersection between market drivers, business goals and customer needs is central to every project in order to illustrate how marketing will function within a holistic, integrated ecosystem. Whether it’s at the brand-, product- or campaign-level, common deliverables include competitive market and channel analyses, persona profiles, customer journeys, value prop and messaging platforms, creative and media briefs, as well as targeted content recommendations.

Austin, Tx, Us

Austin, Tx, Us

Austin, Tx, Us

As our final semester Capstone Project for the MSM program, my team is worked with the Data Warehousing team to identify sources of publicly available third party data that can be analyzed with regional sales data for purposes such as offering explanations for anomalies in sales data, or determining the feasibility of a new store location. In order to do this, we worked in Python to obtain data through public APIs and then cleaned and restructured the data. We then moved the data into Tableau for preliminary analysis in conjunction with sales data. We ultimately presented our findings to several stakeholders across the organization to convey the analytical value of these data sources in aiding business strategy.

Austin, Tx, Us

I spent the winter break from school as an intern for the Strategy team. One project asked that I perform a competitive analysis for a large public university developing a new online Master's program. In doing so, we were able to gain insights on how competitors were positioning similar programs through both owned and paid media, and from there direct strategy to uniquely position the value of the new program.A separate project required analyzing the SEO landscape for a major hot sauce brand, particularly focusing on 7 competitors. This allowed for determining valuable keywords that the brand already owns, as well as identifying gaps in their SEO strategy that would help drive additional traffic to their site.

I worked with Fridays' Have a Heart Charity (HAH), a 501(c)(3) non-profit organization affiliated with TGI Fridays, to redevelop their marketing strategy to more effectively reach their target demographic and, ultimately, increase awareness of the organization.This process required reformulating the language and imagery across all marketing materials, as well as editing the application and enrollment forms. Additionally, I initiated the redevelopment of the HAH website to increase accessibility across platforms, as well as include a streamlined platform for processing donations and grant applications. These changes, as well as a redesigned newsletter and expanded FAQ resource page, allowed for the organization to observe a significant increase in reach to both potential grant recipients and donors.

Austin, Texas, Us

I designed the marketing materials for a double-headliner two-night run in Austin. Working under the direction of the Concert Marketing department, as well as the artists' management, I produced creative that was unique to Austin, while remaining consistent with the artists' brand. The design was used to market the event through both print and digital distribution.

Austin, Texas, Us

I worked in a fast-paced environment producing a high volume of creative marketing assets for both print and digital display. This included posters, flyers, web banners, and social media content for concerts booked by C3 in the Austin market. I also designed original creative when materials were not already provided or when otherwise necessary.

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Advertising