Adam Krause Email & Phone Number

Lake Forest, Il, Us

Riverwoods, Il, Us

- 20% reduction in returned cards and need for agent intervention by improving addresscorrection- Met all team development deadlines and validated developer work with customers via anefficient system screenshots and end-to-end testing- Sped time to market by up to 3 days by changing from static sprints to a Kanban format.- Balance new feature development against issue resolution and compliance requirements- Implemented detective and preventative controls to proactively capture and correct customerimpacts, engaging change management where appropriate.- Guided team development efforts, track progress, and championing developer implementationdecisions.

Riverwoods, Il, Us

- Managed a $1.4MM budget in Card Acquisition, saving $600K in direct contract savings byconsolidating relationships across multiple lines of business- Implemented technical page speed enhancements and SEO improvements that improved pagespeed index to an average 3s page speed index, through improving third-party processes - tagmanagement, user experience replay, and voice of customer.- Established and managed a new relationship with a vendor to dynamically deliver responsivecontent to new-to-credit users- Established a control framework to monitor onsite content at a regular cadence, alerting for anydowntime and quantifying impacted populations

Riverwoods, Il, Us

- Created system to identify code redundancy and established means of privacy review andautomatic tag decommissioning, reducing tag volume from 2800 tag snippets to 300, improvingcapture rate.- Created standard work processes to intake new tags, and provide for automated tag inventory- Implemented technical page speed enhancements and SEO improvements that improved pagespeed index to an average 3s page speed index, through improving third-party scripts impactingpage speed - tag management, user experience replay, and voice of customer.

Riverwoods, Il, Us

- Developed application projection model within 2% variance, incorporating a combination ofhistorical data, changes in device mix, channel spend, and organic traffic changes.- Improved reporting of KPIs and campaign channels, through standardized campaign codes andanalytics tag improvement.- Created comprehensive vendor comparison criteria and evaluations with user session recordingand tag management vendors, incorporating over 40 individual criteria.- Contractor, converted 2015

Chicago, Il, Us

- Developed a data analytics platform evolution strategy, from a static script on-page to a tagmanagement system, to storing non-PII historical information about a customer, and ETLprocesses to a central data repository.- Subject matter expert of the web analytics program, documenting script execution processes,data dictionary, and analytics reporting.- Led A/B testing, web analytics implementation, reporting initiatives for 4 product redesigns.- Project managed a flight visualization demoed at WebTrends Engage conference in SanFrancisco. Project combined tag management and real-time analytics for instant codedeployment, feedback, and actionability with a visualization matching actual flight data in real-time

Chicago, Illinois, Us

- Facilitator and subject matter expert of web analytics implementations, nutrition modules, andcontent management for 18 new implementations of McDonald's website domains across 20countries.- Subject matter expertise in web analytics and nutrition modules, completing a full transition fromlog-based On-Premise to script-based On-Demand infrastructures.- Ensured 100% uptime during metrics migration, composing data delta communications anddocumentation and project wrapup- Project managed a QR code project between multiple external agencies for London 2012Olympics

Downers Grove, Il, Us

- Designed user experience, front-end scripting, and QA for IllinoisTollway.com redesign and launch of 14-days to pay web application

- Technical resource supporting multimillion dollar web businesses as well as nonprofits and small businesses across multiple time zones- Wide range of experience including design, deployments, defect tracking, QA, as well as creating and implementing recommended fixes

- Online editor, creating and deploying web articles and promotional campaigns- Utilized DART and DoubleClick tracking systems to track view and conversion rates for ads and newsletters

Master Of Business Administration - Mba, Marketing Strategy And Planning

B.S., Computer Information Systems