National & Local Sales Manager; Director of Business Development @ HC2 Broadcasting, Azteca America Broadcast TV Network. My team and I rep National Spot TV, and Digital ad sales for 70+ O&O's, Affiliates, and a full suite of Azteca America Digital offerings including OTT. I manage a team of AE's and Sales Planners; Manage Political Advertising and Strategy; Support Traffic Team; WideOrbit Ad-Sales and Operations.HC2 Holding operates 200+ Broadcast stations in over 90 US markets, + Puerto Rico, including 34 of the top 35 markets.

As Director of Business Development for Univision Local Media, I provide marketers with consultative services backed by data, insights, and knowledge of the growing Hispanic market. Establish high-level client relationships with marketers, advertisers, agencies, owners, and C-suite executive leadership.Drive incremental revenue across local broadcast TV, Audio, Streaming, Digital, Mobile, OTT, and Social properties.Lead successful roll-out of Univision Analytics attribution platform to a team of 20+ Account Executives and Managers resulting in new business revenue, key account growth, and existing client retention.

Drive incremental revenue across legacy CBS and Entercom local broadcast audio, streaming, digital, and social propertiesMonetize cross-platform media assets including 235 live and local stations, national sports, and podcast platformsEstablish high-level client relationships with marketers, advertisers, agencies, and C-suite executive leadershipDevelop, and monetize emerging Voice content platforms such as Alexa, and Google Assistant

I monetize Nexstar Media Group’s cross platform media assets: 170 television stations, a comprehensive suite of fully-scalable, multi-platform digital marketing products, managed services, paid social, proprietary advanced SaaS optimization tools, and other professional agency services.

Market and close deals across CBS Local Broadcast, Digital, Social, and Digital Out Of Home propertiesDelivered a 50% increase in annual ad revenue from 2014 to 2017 since CBS took ownership of WLNY, including a 40% increase in ad revenue for the first six months of 2016.Closed deals with enterprise brands, including major automotive, entertainment, retail, and healthcare verticals, many which previously eluded WLNY.Delivered top line revenue growth an average of 8.7% annually throughout a 16-year tenure with the company.Developed deep business-generating connections with leading agencies, including Group M, Carat, Spark Foundry, Trilia, Zenith, OptiMedia, Mullen, and many others.Managed 20+ key accounts to aggressively drive new business development, creating ad packages that added value to the client through branded content strategies and integration with multiple CBS-owned verticals.Created winning sales presentations by analyzing market data and applying a research-driven foundation to secure buy-in and provide win-win solutions.

Led a 25-member team across Top 10 markets in the US, managing all national sales for a leading NYC radio station.Owned 17% of all station local and national revenue, and drove a 20% increase in revenue throughout tenure.Developed and launched the station's first website

Served as an integral member of the team that shaped the sales strategy for the PointCast College Network, a pioneer in personalized digital broadcasting and an e-commerce platform targeting college studentsKey accomplishments:Joined as part of the launch team tasked with deploying the PointCast College NetworkGenerated over $500K in revenue in five months prior to launch from major advertisers such as 7-Up, Citibank and Ford

Key accomplishments:Pioneered the introduction of a new radio rep firm to national advertisers, negotiating and marketing national ad buys across the top 30 markets and garnering record-setting revenue shares by developing 50+ major customized sales presentations

Key accomplishments:Marketed digital and broadcast advertising inventory across a startup syndicated digital radio platform, closing several key integrated ad deals, such as a $300K hybrid ad buy and sampling deal with Nestle Foods and Sony Lowes Theaters

Key accomplishments:Accounted for 12% of annual ad billing @ Z100, a top NYC radio station, closing new business ranging from sponsorships for inaugural seminal events like the Jingle Ball, to on-boarding new advertisers such as Budweiser