I’ve been working in marketing and communications for over ten years. In that time I’ve worked with numerous clients across a variety of sectors. Helping the BBC to launch one of their very first apprenticeship schemes was a highlight and more recently, I’ve loved working with AXA to reposition them as an employer in the UK. Working with passionate people on interesting and challenging briefs is what drives me. Which is why I was really excited to launch BrandPointZero…At BrandPointZero, we help organisations to attract and retain great people by being the creative communications force behind engaging, sustainable employer brands. Everything we do is underpinned by insight and strategy, and has the needs and motivations of our your people at its heart. Because to connect with your people (and the people they want to attract), we need to understand what it is about your organisation or sector that makes them tick.Whatever the unique ingredients of your culture, we’ll uncover them – then bring them to life through creative employer brand comms that will connect with your people, attract the attention of brilliant new talent, and give your culture authentic and powerful foundations.