Adam Lekach Email & Phone Number

New York City Metropolitan Area

Provide marketing and project management support for upcoming record releases.

New York City Metropolitan Area

Provide marketing and business development consulting expertise on project by project basis.

Seattle, Washington, United States

ThingBlu is a Performance Management Software suite focused on the agriculture industry. Built on the principals of Visibility and Understanding, the aim is to improve the relationship between management and workers through data, in the pursuit of regenerative and sustainable agriculture.• Craft messaging and enhance overall look and feel of investor presentations, company website.• Deliver investment presentations to various investors, detailing market analysis, growth projections, and strategic initiatives.• Revamp application workflows in close partnership with the development team.• Develop a collection of video tutorials, designed to guide end users through the system, ensuring a user-friendly and comprehensive understanding of the platform.• Research and compile database of US farmers to target for potential integrations.

New York City Metropolitan Area

Provide operations expertise to a quickly growing company focused on providing mental healthcare solutions. It provides a membership-based practice model for therapists designed to elevate the therapy experience and simplify access to care.

New York, Ny

• Developed and executed marketing plans for over 30 artists on the label roster including Andrea Bocelli, Jeff Goldblum, Gregory Porter, Grammy winner Madison Cunningham, and Grammy nominee Tank and the Bangas.• Conceptualized and launched a new vinyl series called “Original Grooves”, whose inaugural release landed at #27 on the Billboard Top 200 Jazz chart, an incredible achievement considering there was no digital sales component.• Created and managed marketing budgets over $250,000 to maximize exposure and revenue. • Worked with creative, digital, promotion, licensing, sales, and international departments.• Liaised with artists, management, and executives on effective release strategies.• Contributed to 25%+ of frontline revenue.

New York, Ny

PledgeMusic was built as a global direct-to-fan platform dedicated to empowering labels and artists to build communities, fund and pre-sell recordings, and provide unique experiences and exclusives throughout the entire music production and promotion lifecycle.• As part of global senior management team, restructured organization and developed marketing strategies leading to year-over-year growth in 2017 of 30% in company revenue, 98% in direct marketing revenue, 122% in FaceBook ad revenue, 30% in social media base, 24% in user base, 14% in newsletter subscriber base.• Successfully integrated NoiseTrade’s direct-to-fan distribution platform into PledgeMusic ecosystem.• Launched Emerging Artist initiative, providing unprecedented marketing and brand support to 10+ artists.• Oversaw company rebrand, including site redesign and copy overhaul resulting in 20% increase in conversions.• Initiated strategic partnerships with companies such as Spotify, Pandora, Epiphone, FYE, D’Addario.• Conceptualized and launched an activation at 2017’s SXSW that was named one of the Top 10 events by Event Marketer Magazine.• Key brand synergy relationships included Frye Boots, Kenneth Cole and Clif Bar

Brooklyn, Ny

• Managed media presence of labels and artists across paid, owned, and earned categories.• Developed and managed relationships with distributors, licensing and publishing partners, indie retailers, DSPs and other strategic partners• Conceptualized and executed a complete overhaul of all label websites, resulting in improved user experience and heightened engagement.• Created efficiencies across the label group through process management.

Brooklyn, Ny

• Oversaw day-to-day operation of the label, ensuring all departments were working to achieve label goals. • Acted as project manager for releases, ensuring smooth and successful campaign rollouts worldwide.• Revamped sales processing workflow by creating an ERP solution to facilitate communication between management, sales, warehouse, and marketing departments.• Processed and delivered label catalog to international distributors

• Developed over 45 successful campaigns, including one with independent physical retailers and the leading digital jukebox company for Record Store Day 2010, resulting in the largest day of vinyl sales in nearly 20 years• Launched social media campaigns across platforms such as Facebook, Twitter, and Foursquare with a focus on the college and urban demographics• Created groundbreaking campaign with Barnes & Noble utilizing Foursquare to drive sales to over 350 physical locations• Generated opportunities outside of traditional channels via relationships with book publishers and talent agencies• Conferred with Business Development on marketing aspects of all partnerships with a focus on new and developing deals to ensure Sony’s marketing needs were met

• Oversaw growth of digital jukebox business by 33% in only 2 years• Successfully launched exclusive album and track pre-releases for several artists on digital jukebox partners that drove traffic to sales channels such as iTunes & Amazon• Developed a back-to-school campaign incorporating Sony BMG’s College Marketing department and a then-growing subscription service, leading to 150K new subscribers and unprecedented support of developing artists

• Developed reports that presented and interpreted online/video/mobile sales and positioning• Drove analyses that informed business decisions for more effective digital promotions• Created weekly sales reports & presentations which included comprehensive qualitative analysis