Adam Levy Email & Phone Number

Greater Chicago Area

Develop, direct & oversee Wesco's global Pro A/V go-to-market strategies focusing on targeted business growth across all global regions - US and Canada (NA), Central America/Latin America (CALA), Europe, Middle East, Africa (EMEA) and Asia Pacific (APAC).

Greater Chicago Area

Developed & directed global channel marketing strategies and solutions across the Wesco | Anixter customer base in NA, CALA, APAC & EMEA, focusing on Datacom & Security integrators, Architects, Consultants and Engineers. Business DevelopmentDirected and over saw development of 40+ highly targeted and qualified project leads (May-Dec 2021) for National Partners (Contractors/Integrators) at $75MM+/project opportunity - all of which recognized by Wesco's field sales organizations as providing unprecedented business development opportunities for Wesco National Partners. Project Lead Qualification criteria included: decision maker contact info, budgets, timing, applications, needs.Go-To-Market Strategy & DeploymentDeveloped, oversaw and directed Wesco's cutting edge & proprietary Utility Grade INFRASTRUCTURE (UTG) beyond standards copper cabling channel strategy, sales enablement and internal/external training with a global 2022 post Wesco Anixter integration launch as layer zero of Wesco's Internet of Things (IoT) go-to-market strategy.Sales EnablementDirected sales enablement strategy & tactical development, targeting Datacom Contractors and National Partners across Wesco global regions.Created interactive business discussion PPTs, targeting Wesco National Partners, discussing core business issues from Financial Management, Project Management, Project Estimation and Business Development, designed to position Wesco National Account Managers as true business consultants set up to add value to a National Partner's business vs. just another sales person trying to sell more widgets.Account Based MarketingDeveloped account-based global business development strategy across Wesco's Global/National Security Integrators (GNSIs) with deployment set for 2022.Thought Leadership/Content MarketingDirected and oversaw Wesco National Partner thought leadership program delivering seven published articles with supporting social media for each from April -Dec, 2021.

Greater Chicago Area

Led One WESCO Data Communications & Security Solutions brand development and cross-functional operational implementation for more than 400 WESCO Electrical branches, all outside sales persons, branch managers and support personnel. Four key elements:MARKETING & BRANDINGIntegrated marketing & brand building activities (traditional & online) across WESCO's customer spectrum to inform, educate & build WESCO Datacom & Security brand awareness across new audiences - WESCO Electrical distribution customers. Programs educated and drove demand for Datacom & Security add-on products versus the core Electrical products typically purchased.OPERATIONALIZATIONEnsuring that all sales reps and associated branches got paid for whatever product was sold, regardless of originating WESCO business unit CROSS TRAINING & SALES ENABLEMENTAll reps were trained to sell various products above and beyond their electrical business unit core competency through a combination of in-person trainings and a new sales enablement tool set.One WESCO represents a strategic advantage over ANY channel competitor and continues to drive highly positive results.One WESCO Metrics:* Incremental sales have reached more than $100M at better than average margin rates * Created WESCO Connect, a customer Loyalty program, across all WESCO business units:- Connect Customer sales grew by more than 60% in year one- In year two Connect customers grew incrementally by more than 75% - In year three we are on track to, again, exceed 75% YOY growth

Greater Chicago Area

I led a Team of 5 Strategic Marketing Communications Managers and 15 additional Product Marketing professionals all responsible for the continued growth of WESCO's global Datacom & Security brand & businesses; full P&L responsibility.Product solutions range from UTP Copper, Fiber Optic Cabling to Data Centers, Emerging Technologies (e.g., Power over Ethernet, Power over Fiber, Distributed Antenna Systems, etc.), physical Security solutions and more. Our objective-focused Marketing efforts were created from the ground up with a keen eye towards brand building and significant ROI for every initiative; we tracked and measured everything we did. Programs varied, based on the business objective, branding support needs, competitive environment, budget and timing. Included programs were Product Launches, Events, Trade Shows, Direct Marketing - Postal and Online, to Thought Leadership/Content Marketing, Product Marketing, In-bound/Out-bound Telemarketing, Promotions, Training, Sales Enablement and more. * Fiber Optic Cable Business increased by 20%, with no margin loss * Customer Win-back program resulted in 35% growth * Increased WESCO private label low voltage cable sales by 20%

Carol Stream, Il

Developed strategic marketing programs within a cross functional channel environment, targeting Datacom Contractors and Security Integrators designed to drive growth across the category; programs based on annual business segment growth objectives as determined by Category Leadership.

Greater Chicago Area

Blaine Adams creates, improves and deploys best in class strategy, marketing, branding and sales expertise to achieve Client business objectives. In the short term it could be about jump starting a stalled sales or marketing effort to build a strong pipeline. In the longer term it could be about assessing, then improving marketing & sales alignment with the result being greater ANNUAL cost savings, increased topline revenue and bottom line profit. Brand development and or repositioning has also played a significant role in many Blaine Adams' engagements.Blaine Adams functions as a virtual Advertising Agency, leveraging Creative, Research, Media and Copywriting freelance relationships that stretch back more than 15 years. We provide the BIG AGENCY fire power and Big IDEAS without our clients having to pay for the Big Overhead that often comes with Big Agency relationships.

Colorado Springs, Colorado Area

Strategic initiatives: • Competitive branding assessment • Target audience identification • Determination and definition of unmet marketplace need • Brand positioning development • Brand messaging development • Website messaging content strategy (Design / Copy / Images) • Social media marketing strategy developmentTactical initiatives: • Implementing the SOS For Parents brand message within the new website look and feel • Copy-editing website content • Advising to close down social media efforts until the website was ready for prime time • Public Relations (PR) - Gaining speaking opportunities across the US, building credibilitySOS For Parents is private sector start-up devoted to enhancing interpersonal communication between special needs care-givers and the children for whom they care via highly structured behavior modification training.

Colorado Springs, Colorado Area

My focus includes strategic planning (go-to-market strategy development), branding (positioning and messaging) and tactical marketing (direct marketing and fundraising).PEAK is Colorado Springs-based not-for-profit devoted to obtaining educational resources for families with special needs children.

Greater Chicago Area

Situation • Sales had been pro-actively halted for an organization-wide retooling • I was engaged to quickly restart the sales process and build a new business pipeline. Results • Established a new business pipeline of more than $250K within 60 days; 80% closed.Digital Innovations is an Illinois-based, regional smart home technology solutions provider featuring centralized control of: • Integrated and automated audio distribution to any and all rooms within a home or business • Integrated and automated video distribution to any and all rooms within a home or business • Automated lighting control solutions (one button ON or OFF for all or some lights set to specific levels) • Integrated and automated home security systems - self or 3rd party monitored • Integrated and automated climate control solutions • Remote and local wireless access to EVERYTHING via ONE smartphone or tablet app

Greater Chicago Area

Fixes Implemented:* Created new selling processes and procedures.* Revamped existing inside sales program; recruited, staffed and trained all personnel.* Oversaw new website design and project managed all online efforts.* Authored all new website content.* Authored and optimized ongoing weekly blog content, enhancing ion’s SEO efforts. * Created a new division: Marketing Support Advisory Services, designed to further differentiate ion exhibits within the exhibiting marketplace by providing a series of trackable and measurable tactical marketing ideas that any trade show exhibitor could employ. We provided the comprehensive ideas; client would handle execution. * Re-positioned "Branded Spaces" to "Corporate Interiors"; implemented new selling approach.* Expanded domestic business overseas.* Oversaw a record 24 ion exhibit clients at the 2012 IMTS Show. Results:* More than 21% increase in gross revenue in 2012 versus 2011; industry wide revenue increases remained at an average of 14% during this time.* An increase of more than $500K in gross profit from 2011 and 2012. * Monthly website qualified lead flow grew from 3-5 per month to an average of 20 per month.* Website ended up paying for itself within 6 months of launch.* Re-vamped inside sales effort, delivering more than an 85% increase in annual gross revenue versus the previous approach ($30K vs. $250K+).* Four sales people with multiple Corporate interiors' projects during second half of 2012 and the first half of 2013 vs. one sales person with three projects in 2011; 200% increase in Corporate Interiors’ revenue. * International exhibiting projects included Dubai, Brazil and Mexico within the first half of 2013.ion exhibits is a multimillion dollar provider of trade show exhibit design, manufacture, installation, dismantle & exhibit storage and maintenance solutions across North America and the globe.

Greater Chicago Area

I developed and led the comprehensive re-branding and new go-to-market strategy, for a 40+ year old, second generation offline and digital communications business.Fixes Implemented: * Defined and developed a completely new business category, the "Communication Supply Chain". * Led all brand re-positioning activities: Corporate ID, logo and tagline. * Authored all website content. * Directed all Search Engine Optimization activities. * Authored all press releases. * Authored new multi-element collateral program. * Authored new sales presentation with interchangeable modules tailored to key vertical markets * Trained inside and outside sales teams. * Developed and directed social media strategy, including SHIFT blog, Linkedin, Twitter and Facebook. * Acted as primary interface with outside legal counsel through the successful process of gaining trademark status for the new SHIFT tagline - "Communication Supply Chain Solutions™". * Managed strategic and day-to-day activities of SHIFT's third party advertising agency. * Thought leadership: wrote and placed a 3 part article series on the Communication Supply Chain within "Supply Chain Digital Magazine". Results: * New and more profitable doors that once remained closed began to open within prospective and existing key accounts. * New business opportunities, formerly untouchable and unknown by Copyco Solutions, began to present themselves to SHIFT.Copyco WAS perceived as a mature and tired vendor; SHIFT IS perceived as a dynamic Professional Services Consulting Partner. Our focus changed from the tactical to the strategic - Communication Supply Chain optimization for the Fortune 1000. We changed, or SHIFTED, the rules of the game. SHIFT enjoys significantly less competition within its new strategic consulting category; previous margin pressures were also significantly reduced.

Greater Chicago Area

Fixes Implemented: * Built a business-to-business marketing practice * Authored all B2B case studies * Designed, created and authored new business-to-business website * Created business-to-business proposal templates * Thought leadership: authored business-to-business white papers: - "Business to Business Demand Generation" - "De-mystifying Search Engine Marketing" Stevens & Tate is a full service business-to-business and business-to-consumer marketing services firm. Oversight responsibilities include existing / new client relationships and business development across three areas: Marketing, Advertising and the Web. At the mid-point of my first year we lost a major business-to-Consumer account that was responsible for a significant portion of Agency revenue. When client billings ended, positions were eliminated.

Greater Chicago Area

MarketSense was a full service business-to-business marketing services firm with core competencies in: Advertising, Website development, Lead management and Sales support. Using a consultative approach, the goal was to understand prospect business objectives, identifying and bridging the gaps between stated objectives and existing marketing / sales plans. The next step was the development of comprehensive marketing and sales management plans to meet the business objectives previously set. My clients could always identify marketing and sales management program ROI for any programs we implemented. Results: * 45 new client relationships. * More than $5MM in incremental fee revenue over my 4 plus years. * MarketSense grew from 35 employees to more than 80. * MarketSense expanded from one office to three during my tenure.

Chicago

Led a team of 15 marketing & branding professionals in the strategic and tactical management of all business-to-business accounts. Was responsible for growing my people and my business; oversaw 70% of a $110MM Account base with full P&L responsibiity.

Led a team of 5 marketing professionals (2 Account Supervisors, 2 Account Executives and an Account Coordinator) in the strategic and tactical management of the Classified Ventures Account, including, Cars.com, Apartments.com, Newhomenetwork.com and Homehunter.com.All 5 direct reports earned promotions during my tenure.