Adam Levy

Adam Levy Email and Phone Number

Growth Oriented Global Marketing Leader - Value Added Distribution & Supply Chain Services @ WESCO Distribution
Adam Levy's Location
Greater Chicago Area, United States
Adam Levy's Contact Details
About Adam Levy

Having worked within both Fortune 500 publicly traded organizations as well as smaller privately held organizations (agency & client side) across my career, I am a senior marketing/branding leader with a strong sales sensibility. I build strong cross-functional teams that support and grow brand(s) while understanding the critical hand-in-glove relationship between marketing & sales. I thrive within both larger, matrixed environments as well as smaller more entrepreneurial environments - I understand that within both, it’s always the quality of internal stakeholder relationships that brings success. Across my marketing career, I have enjoyed increasingly senior marketing roles due to always exceeding expectations. I have created, directed and overseen marketing, branding and sales programs that run the gamut from traditional to digital with a determined focus on ROI across the board. I have had the privilege to work with great people and teams to leverage smart, strategic marketing to build strong brands and solve complex business problems across my career. Specialties: Brand Development, Positioning & Maintenance • Team Building & Mentoring • Cross Functional Team Management • Strategic Planning • Go-To-Market Strategies • Product Marketing • Loyalty Marketing • Integrated Marketing • Channel Marketing • Content Marketing • Thought Leadership • SEO / SEM / PPC • Social Media • Research • Demand Generation • Change Management • Process Improvement • Public & Media Relations (PR) • Customer Relation Management • Sales Force Management applications • Marketing Automation Software

Adam Levy's Current Company Details
WESCO Distribution

Wesco Distribution

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Growth Oriented Global Marketing Leader - Value Added Distribution & Supply Chain Services
Employees:
131
Adam Levy Work Experience Details
  • Wesco Distribution
    Global Marketing Leader - Pro A/V Strategic Solutions
    Wesco Distribution 2022 - Present
    Greater Chicago Area
    Develop, direct & oversee Wesco's global Pro A/V go-to-market strategies focusing on targeted business growth across all global regions - US and Canada (NA), Central America/Latin America (CALA), Europe, Middle East, Africa (EMEA) and Asia Pacific (APAC).
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  • Wesco Distribution
    Global Marketing Leader - Channel Marketing Solutions
    Wesco Distribution 2021 - Feb 2022
    Greater Chicago Area
    Developed & directed global channel marketing strategies and solutions across the Wesco | Anixter customer base in NA, CALA, APAC & EMEA, focusing on Datacom & Security integrators, Architects, Consultants and Engineers. Business DevelopmentDirected and over saw development of 40+ highly targeted and qualified project leads (May-Dec 2021) for National Partners (Contractors/Integrators) at $75MM+/project opportunity - all of which recognized by Wesco's field sales organizations as providing unprecedented business development opportunities for Wesco National Partners. Project Lead Qualification criteria included: decision maker contact info, budgets, timing, applications, needs.Go-To-Market Strategy & DeploymentDeveloped, oversaw and directed Wesco's cutting edge & proprietary Utility Grade INFRASTRUCTURE (UTG) beyond standards copper cabling channel strategy, sales enablement and internal/external training with a global 2022 post Wesco Anixter integration launch as layer zero of Wesco's Internet of Things (IoT) go-to-market strategy.Sales EnablementDirected sales enablement strategy & tactical development, targeting Datacom Contractors and National Partners across Wesco global regions.Created interactive business discussion PPTs, targeting Wesco National Partners, discussing core business issues from Financial Management, Project Management, Project Estimation and Business Development, designed to position Wesco National Account Managers as true business consultants set up to add value to a National Partner's business vs. just another sales person trying to sell more widgets.Account Based MarketingDeveloped account-based global business development strategy across Wesco's Global/National Security Integrators (GNSIs) with deployment set for 2022.Thought Leadership/Content MarketingDirected and oversaw Wesco National Partner thought leadership program delivering seven published articles with supporting social media for each from April -Dec, 2021.
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  • Wesco Distribution
    Global Marketing Leader - One Wesco Initiatives
    Wesco Distribution 2016 - Jan 2021
    Greater Chicago Area
    Led One WESCO Data Communications & Security Solutions brand development and cross-functional operational implementation for more than 400 WESCO Electrical branches, all outside sales persons, branch managers and support personnel. Four key elements:MARKETING & BRANDINGIntegrated marketing & brand building activities (traditional & online) across WESCO's customer spectrum to inform, educate & build WESCO Datacom & Security brand awareness across new audiences - WESCO Electrical distribution customers. Programs educated and drove demand for Datacom & Security add-on products versus the core Electrical products typically purchased.OPERATIONALIZATIONEnsuring that all sales reps and associated branches got paid for whatever product was sold, regardless of originating WESCO business unit CROSS TRAINING & SALES ENABLEMENTAll reps were trained to sell various products above and beyond their electrical business unit core competency through a combination of in-person trainings and a new sales enablement tool set.One WESCO represents a strategic advantage over ANY channel competitor and continues to drive highly positive results.One WESCO Metrics:* Incremental sales have reached more than $100M at better than average margin rates * Created WESCO Connect, a customer Loyalty program, across all WESCO business units:- Connect Customer sales grew by more than 60% in year one- In year two Connect customers grew incrementally by more than 75% - In year three we are on track to, again, exceed 75% YOY growth
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  • Wesco Distribution
    Global Marketing Leader - Datacom & Security
    Wesco Distribution 2015 - 2016
    Greater Chicago Area
    I led a Team of 5 Strategic Marketing Communications Managers and 15 additional Product Marketing professionals all responsible for the continued growth of WESCO's global Datacom & Security brand & businesses; full P&L responsibility.Product solutions range from UTP Copper, Fiber Optic Cabling to Data Centers, Emerging Technologies (e.g., Power over Ethernet, Power over Fiber, Distributed Antenna Systems, etc.), physical Security solutions and more. Our objective-focused Marketing efforts were created from the ground up with a keen eye towards brand building and significant ROI for every initiative; we tracked and measured everything we did. Programs varied, based on the business objective, branding support needs, competitive environment, budget and timing. Included programs were Product Launches, Events, Trade Shows, Direct Marketing - Postal and Online, to Thought Leadership/Content Marketing, Product Marketing, In-bound/Out-bound Telemarketing, Promotions, Training, Sales Enablement and more. * Fiber Optic Cable Business increased by 20%, with no margin loss * Customer Win-back program resulted in 35% growth * Increased WESCO private label low voltage cable sales by 20%
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  • Wesco Distribution
    Global Marketing Channel Management - Datacom & Security
    Wesco Distribution 2014 - 2015
    Carol Stream, Il
    Developed strategic marketing programs within a cross functional channel environment, targeting Datacom Contractors and Security Integrators designed to drive growth across the category; programs based on annual business segment growth objectives as determined by Category Leadership.
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  • Blaine Adams
    Vice President (Vp) Marketing / Sales / Marketing Director / Marketing Manager
    Blaine Adams Jun 2009 - Jul 2014
    Greater Chicago Area
    Blaine Adams creates, improves and deploys best in class strategy, marketing, branding and sales expertise to achieve Client business objectives. In the short term it could be about jump starting a stalled sales or marketing effort to build a strong pipeline. In the longer term it could be about assessing, then improving marketing & sales alignment with the result being greater ANNUAL cost savings, increased topline revenue and bottom line profit. Brand development and or repositioning has also played a significant role in many Blaine Adams' engagements.Blaine Adams functions as a virtual Advertising Agency, leveraging Creative, Research, Media and Copywriting freelance relationships that stretch back more than 15 years. We provide the BIG AGENCY fire power and Big IDEAS without our clients having to pay for the Big Overhead that often comes with Big Agency relationships.
  • Pillars For Success - Formerly Kown As Sos For Parents (Blaine Adams Client)
    Senior Brand / New Product Launch / Public Relations (Pr) / Social Media Marketing
    Pillars For Success - Formerly Kown As Sos For Parents (Blaine Adams Client) 2011 - 2014
    Colorado Springs, Colorado Area
    Strategic initiatives: • Competitive branding assessment • Target audience identification • Determination and definition of unmet marketplace need • Brand positioning development • Brand messaging development • Website messaging content strategy (Design / Copy / Images) • Social media marketing strategy developmentTactical initiatives: • Implementing the SOS For Parents brand message within the new website look and feel • Copy-editing website content • Advising to close down social media efforts until the website was ready for prime time • Public Relations (PR) - Gaining speaking opportunities across the US, building credibilitySOS For Parents is private sector start-up devoted to enhancing interpersonal communication between special needs care-givers and the children for whom they care via highly structured behavior modification training.
  • Peak (Blaine Adams Client)
    Senior Brand Marketing / Demand Generation / Marketing Consultant To The Board Of Directors
    Peak (Blaine Adams Client) 2010 - 2014
    Colorado Springs, Colorado Area
    My focus includes strategic planning (go-to-market strategy development), branding (positioning and messaging) and tactical marketing (direct marketing and fundraising).PEAK is Colorado Springs-based not-for-profit devoted to obtaining educational resources for families with special needs children.
  • Digital Innovations (Blaine Adams Client)
    Acting Vice President (Vp) Of Sales
    Digital Innovations (Blaine Adams Client) Oct 2013 - Dec 2013
    Greater Chicago Area
    Situation • Sales had been pro-actively halted for an organization-wide retooling • I was engaged to quickly restart the sales process and build a new business pipeline. Results • Established a new business pipeline of more than $250K within 60 days; 80% closed.Digital Innovations is an Illinois-based, regional smart home technology solutions provider featuring centralized control of: • Integrated and automated audio distribution to any and all rooms within a home or business • Integrated and automated video distribution to any and all rooms within a home or business • Automated lighting control solutions (one button ON or OFF for all or some lights set to specific levels) • Integrated and automated home security systems - self or 3rd party monitored • Integrated and automated climate control solutions • Remote and local wireless access to EVERYTHING via ONE smartphone or tablet app
  • Ion Exhibits (Blaine Adams Client)
    Acting Vice President (Vp) Sales / Marketing / P&L / Digital Marketing / Social Media Marketing
    Ion Exhibits (Blaine Adams Client) 2011 - 2013
    Greater Chicago Area
    Fixes Implemented:* Created new selling processes and procedures.* Revamped existing inside sales program; recruited, staffed and trained all personnel.* Oversaw new website design and project managed all online efforts.* Authored all new website content.* Authored and optimized ongoing weekly blog content, enhancing ion’s SEO efforts. * Created a new division: Marketing Support Advisory Services, designed to further differentiate ion exhibits within the exhibiting marketplace by providing a series of trackable and measurable tactical marketing ideas that any trade show exhibitor could employ. We provided the comprehensive ideas; client would handle execution. * Re-positioned "Branded Spaces" to "Corporate Interiors"; implemented new selling approach.* Expanded domestic business overseas.* Oversaw a record 24 ion exhibit clients at the 2012 IMTS Show. Results:* More than 21% increase in gross revenue in 2012 versus 2011; industry wide revenue increases remained at an average of 14% during this time.* An increase of more than $500K in gross profit from 2011 and 2012. * Monthly website qualified lead flow grew from 3-5 per month to an average of 20 per month.* Website ended up paying for itself within 6 months of launch.* Re-vamped inside sales effort, delivering more than an 85% increase in annual gross revenue versus the previous approach ($30K vs. $250K+).* Four sales people with multiple Corporate interiors' projects during second half of 2012 and the first half of 2013 vs. one sales person with three projects in 2011; 200% increase in Corporate Interiors’ revenue. * International exhibiting projects included Dubai, Brazil and Mexico within the first half of 2013.ion exhibits is a multimillion dollar provider of trade show exhibit design, manufacture, installation, dismantle & exhibit storage and maintenance solutions across North America and the globe.
  • Shift - Communication Supply Chain Solutions™ (Blaine Adams Client)
    Acting Vice President (Vp) Marketing / Brand Manager / Go-To-Market Strategy Management
    Shift - Communication Supply Chain Solutions™ (Blaine Adams Client) 2010 - 2011
    Greater Chicago Area
    I developed and led the comprehensive re-branding and new go-to-market strategy, for a 40+ year old, second generation offline and digital communications business.Fixes Implemented: * Defined and developed a completely new business category, the "Communication Supply Chain". * Led all brand re-positioning activities: Corporate ID, logo and tagline. * Authored all website content. * Directed all Search Engine Optimization activities. * Authored all press releases. * Authored new multi-element collateral program. * Authored new sales presentation with interchangeable modules tailored to key vertical markets * Trained inside and outside sales teams. * Developed and directed social media strategy, including SHIFT blog, Linkedin, Twitter and Facebook. * Acted as primary interface with outside legal counsel through the successful process of gaining trademark status for the new SHIFT tagline - "Communication Supply Chain Solutions™". * Managed strategic and day-to-day activities of SHIFT's third party advertising agency. * Thought leadership: wrote and placed a 3 part article series on the Communication Supply Chain within "Supply Chain Digital Magazine". Results: * New and more profitable doors that once remained closed began to open within prospective and existing key accounts. * New business opportunities, formerly untouchable and unknown by Copyco Solutions, began to present themselves to SHIFT.Copyco WAS perceived as a mature and tired vendor; SHIFT IS perceived as a dynamic Professional Services Consulting Partner. Our focus changed from the tactical to the strategic - Communication Supply Chain optimization for the Fortune 1000. We changed, or SHIFTED, the rules of the game. SHIFT enjoys significantly less competition within its new strategic consulting category; previous margin pressures were also significantly reduced.
  • Stevens & Tate Marketing/Endora Digital Solutions
    Client Services Director (Account Management), B2B Business Development Lead (Account Management)
    Stevens & Tate Marketing/Endora Digital Solutions May 2008 - May 2009
    Greater Chicago Area
    Fixes Implemented: * Built a business-to-business marketing practice * Authored all B2B case studies * Designed, created and authored new business-to-business website * Created business-to-business proposal templates * Thought leadership: authored business-to-business white papers: - "Business to Business Demand Generation" - "De-mystifying Search Engine Marketing" Stevens & Tate is a full service business-to-business and business-to-consumer marketing services firm. Oversight responsibilities include existing / new client relationships and business development across three areas: Marketing, Advertising and the Web. At the mid-point of my first year we lost a major business-to-Consumer account that was responsible for a significant portion of Agency revenue. When client billings ended, positions were eliminated.
  • Marketsense, Llc
    Director, Business Development (Sales) B2B Marketing Services
    Marketsense, Llc 2004 - 2008
    Greater Chicago Area
    MarketSense was a full service business-to-business marketing services firm with core competencies in: Advertising, Website development, Lead management and Sales support. Using a consultative approach, the goal was to understand prospect business objectives, identifying and bridging the gaps between stated objectives and existing marketing / sales plans. The next step was the development of comprehensive marketing and sales management plans to meet the business objectives previously set. My clients could always identify marketing and sales management program ROI for any programs we implemented. Results: * 45 new client relationships. * More than $5MM in incremental fee revenue over my 4 plus years. * MarketSense grew from 35 employees to more than 80. * MarketSense expanded from one office to three during my tenure.
  • Jtc Advertising
    Group Account Director
    Jtc Advertising 1998 - 2001
    Chicago
    Led a team of 15 marketing & branding professionals in the strategic and tactical management of all business-to-business accounts. Was responsible for growing my people and my business; oversaw 70% of a $110MM Account base with full P&L responsibiity.
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  • Jtc Advertising
    Account Director
    Jtc Advertising 1997 - 1998
    Led a team of 5 marketing professionals (2 Account Supervisors, 2 Account Executives and an Account Coordinator) in the strategic and tactical management of the Classified Ventures Account, including, Cars.com, Apartments.com, Newhomenetwork.com and Homehunter.com.All 5 direct reports earned promotions during my tenure.

Adam Levy Skills

Integrated Marketing Marketing Strategy Lead Generation Marketing Communications Advertising Account Management Brand Development Social Media Marketing B2b Marketing Strategic Planning Strategy Crm New Business Development Direct Marketing Sales Management Marketing Sales Business Development Trade Shows Management B2b Digital Marketing Leadership Online Advertising Product Marketing Online Marketing Lead Management Selling Skills Brand Management Multi Channel Marketing Relationship Marketing Social Media Market Planning Seo Sales Operations Marketing Management Business Strategy Strategic Partnerships Salesforce.com Sales Process Email Marketing Trade Show Marketing B2c Marketing Mobile Marketing Sales Presentations Direct Mail Sales Skills Training Tactical Implementation Oversight Channel Marketing

Adam Levy Education Details

Frequently Asked Questions about Adam Levy

What company does Adam Levy work for?

Adam Levy works for Wesco Distribution

What is Adam Levy's role at the current company?

Adam Levy's current role is Growth Oriented Global Marketing Leader - Value Added Distribution & Supply Chain Services.

What is Adam Levy's email address?

Adam Levy's email address is li****@****ast.net

What is Adam Levy's direct phone number?

Adam Levy's direct phone number is +170873*****

What schools did Adam Levy attend?

Adam Levy attended Northern Illinois University.

What are some of Adam Levy's interests?

Adam Levy has interest in Family, A Good Book, Adding Value Where And When I Can, Communication Supply Chain Optimization, Golf.

What skills is Adam Levy known for?

Adam Levy has skills like Integrated Marketing, Marketing Strategy, Lead Generation, Marketing Communications, Advertising, Account Management, Brand Development, Social Media Marketing, B2b Marketing, Strategic Planning, Strategy, Crm.

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