Vice President Of Operations
CurrentRecruited to implement the strategy, business development, and operational management of the organization with responsibility for Lending, Retail Branches, Contact Center, HR, IT, and Marketing Departments.• Pioneered the development and roll-out of a member-centric animated series based on ICCU’s AI virtual agent, Ava Answers, escalating community and education outreach and related services for younger members. Future installments will feature Ava answering questions directly from children in the community.• Led the implementation of an online chat support solution with co-browsing capability for website and online banking platforms resulting in 24/7/365 support for questions, assistance, and an improved service experience.• Managed the redesign and build of a bilingual (English/Spanish) website featuring appointment scheduling capabilities and a platform to enable people to join the credit union online.• Introduced the point-based Member Rewards program that includes service charge waivers, cash back, and special products and services access to encourage members to use ICCU as their primary financial institution.• Launched the Incentive Referral program to support ICCU’s membership growth strategic initiative. Referring members receive a monetary incentive and new members earn increasing incentives based on their engagement in the cooperative (direct deposit, debit card transactions, etc.).• Oversaw creation of a comprehensive employee onboarding and training program resulting in improved retention and a 50% reduction in teller transaction reversals.• Spearheaded the $600,000 remodeling project of ICCU’s two largest branches, completed on time, under budget.