Adam Longley

Adam Longley Email and Phone Number

Seasoned commercial leader with deep experience of marketing and product management in Med Tech and Point of Care technologies @ Beyond Blood Diagnostics
Brighton, GB
Adam Longley's Location
Brighton, England, United Kingdom, United Kingdom
Adam Longley's Contact Details
About Adam Longley

As a B2B Marketing and Product Director, I specialise in helping startups, scaleups, and established MedTech companies bring customer-focused products to market. With expertise in diagnostics and portfolio management, I’ve successfully launched analyzers, assays, and software globally. I’ve led cross-functional teams of 20+ and driven a remarkable 87% sales growth in the U.S. My passion lies in bridging the gap between innovation and customer needs, ensuring commercial success with impactful product launches.

Adam Longley's Current Company Details
Beyond Blood Diagnostics

Beyond Blood Diagnostics

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Seasoned commercial leader with deep experience of marketing and product management in Med Tech and Point of Care technologies
Brighton, GB
Website:
beyondblood.co
Employees:
13
Adam Longley Work Experience Details
  • Beyond Blood Diagnostics
    Beyond Blood Diagnostics
    Brighton, Gb
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  • Beyond Blood Diagnostics
    Board Advisor
    Beyond Blood Diagnostics Nov 2023 - Present
    London, Gb
    Advising founder and board on producing design inputs and outputs, business plans and grant applications.
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  • Culdrain Consulting
    Company Owner
    Culdrain Consulting Oct 2020 - Present
    Offering consultancy services for marketing and product management in the Med Tech and Medical Diagnostics industries.I have extensive experience of upstream marketing and product management. In particular:● Market and opportunity sizing● Business case development● Requirements development and definition● Design Input/Output, risk, and business case trade offs● User Experience and Interaction DesignI have also a great deal of experience in downstream marketing, particularly the development of market positioning, segmentation, message development for key customer groups, development of marketing and sales collateral in physical and digital form, development and delivery of sales product training.
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  • Inflammatix, Inc.
    Associate Director, Marketing And Product Management
    Inflammatix, Inc. Jun 2021 - Mar 2023
    Sunnyvale, California, Us
    Responsible for marketing input to late stage development, market preparation and commercial readiness in the US and UK. Working in fast-pace and globally dispersed, multi-disciplinary teams in a Series D funded California based startup, consistently made major contributions to Development and Launch Core Teams.● Developed omnichannel marketing and communications plan covering Pre- and Post-launch● Defined market analysis, user needs, and requirements in a full Go-to-Market plan● Developed business plan and associated financial scenarios based on known risks● Completed Budget Impact Model (UK) and Market Access tool kit● Created comprehensive distributor, sales, and internal product training courses● Developed close and productive business relationships with UK distribution partner● Led IT middleware developer partner selection and interface development on time and budget● Defined external controls and installation verification strategy
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  • Biomérieux
    Marketing Director
    Biomérieux Jul 2020 - Oct 2020
    Marcy-L'Étoile, Auvergne-Rhône-Alpes, Fr
    Provide strategic commercial leadership expertise in formulating business development and expansion strategies for Northern Europe. ● Led market assessment, business planning and introduction of new analytics and clinical decision support software (SaaS and SaaMD)● Project lead on market testing value and outcomes-based contracting in the UK● Led Product Management on Phase 0 new Point of Care platform development
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  • Biomérieux
    Marketing Director, Enterprise Business
    Biomérieux Nov 2018 - Jul 2020
    Marcy-L'Étoile, Auvergne-Rhône-Alpes, Fr
    Strategic product marketing leadership in creating and delivering business development and expansion strategies in a small experimental unit within the US subsidiary. Managed the backlog and development of the product roadmap with agile methodology to refine and deliver on customer requirements.● Opened new market for clinical decision support software (SaaS and SaaMD) and identified 3 pilots● Completed agile development and launched infectious diseases analytics platform (Clarion)● Revised the commercial concept, value proposition, pricing, positioning and sales to a SaaS model● Developed with team a new value-based business models and contract frameworks
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  • Biomérieux
    Marketing Director, Immunoassay Franchise
    Biomérieux Jan 2015 - Nov 2018
    Marcy-L'Étoile, Auvergne-Rhône-Alpes, Fr
    Drove sales growth through portfolio management, segmentation and sales team reorganisation. I reviewed the overall commercial position, executed a plan to expand the sales and marketing capacity, and refocused direct sales to concentrated and well defined segments. I rationalised the assay portfolio while engaging a distribution partner for uncovered segments to achieve greater sales force focus.● Grew revenue by 87% with $52M to $101M within four years for procalcitonin (PCT)● Increased revenue per rep by >20% and overall franchise profitability● Recruited and managed a marketing team of 5, developed and mentored staff into regional and global roles● Trained and directed distribution salesforce to small hospital segment● Negotiated distribution agreement for a new platform and biomarker ensuring strategic and organisational fit● Organised the US annual sales conference● Responsible for assembling the annual 5 year plan for US subsidiary
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  • Biomérieux
    Global Senior Marketing Manager
    Biomérieux Aug 2013 - Dec 2014
    Marcy-L'Étoile, Auvergne-Rhône-Alpes, Fr
    Headed business operations for the development of the Immunoassay business in the US.● Launched analyzer (VIDAS 3), converting 60% of installed base in 3 years; 125+ units in first quarter● Led segment rationalisation program, clarifying focus, reducing diversity of platforms & segments● Facilitated exchange and mutual understanding between US and Global Marketing
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  • Biomérieux
    Global Marketing Manager
    Biomérieux Jun 2011 - Aug 2013
    Marcy-L'Étoile, Auvergne-Rhône-Alpes, Fr
    Led commercial operations in development phases of joint venture with Philips Healthcare to develop a Point of Care system and lead assays. Collaborated with stakeholders from core, joint medical/marketing, and go to market teams. Gathered and projected the voice of the customer internally and with Joint Venture partners to ensure definition of minimum viable product.● Revised entire feasibility documentation and developed requirements to increase utility● Established an Advisory Boards and chaired leadership-level discussions● Conducted in depth market research both in person and through agencies● Built and maintained relationships with joint venture partners● Recommended project termination when requirements not met & business plan compromised
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  • Roche Diagnostics
    Global Product Marketing Manager
    Roche Diagnostics Dec 2007 - Sep 2011
    Switzerland 🇨🇭 , Ch
    Led the development and global launch of cobas IT1000 middleware V2 (now cobas infinity POC) and defined strategy for cross portfolio solution selling of Roche Diagnostics Point of Care platforms.● Commercial lead for development of new version and migration to new architecture● Managed global launch including first launch of POC middleware by Roche into US market● Defined and launched new user management concept to meet requirements of multiple markets● Led the formalisation and integration of closed loop, customisable customer elearning add on● Led medical marketing project with medical and financial sales model; rolled out in Asia-Pacific● Developed, with US academic institution, a training course for Point of Care Coordinators
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  • Roche Diagnostics
    Market Manager
    Roche Diagnostics Jan 2005 - Oct 2007
    Switzerland 🇨🇭 , Ch
    Responsible for marketing of Roche decentralized solutions to acute hospitals in the UK and Ireland, working closely with sales and finance to define and execute commercial plans. ● Developed an e-learning package for POC end-users which was subsequently taken up as a global Roche Diagnostics product.● Launched 2 analyzers and 2 IT SaaS products● Developed cross-portfolio tablet based sales tool and training then rolled out to salesforce
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  • Eli Lilly
    Healthcare Business Manager
    Eli Lilly Jan 2002 - Dec 2004
    Indianapolis, Indiana, Us
    Business Development and Field Sales role covering London and the Southeast of England.● Managed entry of new branded drugs and indications into acute hospitals (Oncology: Gemzar and Alimta; Sepsis: Xigris; Urology: Strattera; Osteoporosis: Forteo)● Managed the Trust level commercial contracts across branded and generic portfolios
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  • Nhs In Uk
    Roles In Commissioning And Strategic Planning
    Nhs In Uk Jul 1996 - Dec 2002
    London, Gb
    Various roles in commissioning and strategic planning in London Health Authorities and Primary Care Trusts. Graduate of NHS Management Training Scheme (1998).
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  • Havering Pct
    Project Manager Health And Social Care
    Havering Pct Apr 2001 - Dec 2001
  • Barking & Havering Health Authority
    Strategic Planning Manager
    Barking & Havering Health Authority Sep 1998 - Mar 2001

Adam Longley Skills

Product Launch Healthcare Medical Devices Global Marketing Life Sciences Cross Functional Team Leadership Strategy Product Management Go To Market Strategy Commercialization Market Development Microsoft Office Analytical Skills Interpersonal Skills Interpersonal Communication Marketing Analytics

Adam Longley Education Details

  • Imperial College London
    Imperial College London
    Mba
  • University Of York
    University Of York
    Politics

Frequently Asked Questions about Adam Longley

What company does Adam Longley work for?

Adam Longley works for Beyond Blood Diagnostics

What is Adam Longley's role at the current company?

Adam Longley's current role is Seasoned commercial leader with deep experience of marketing and product management in Med Tech and Point of Care technologies.

What is Adam Longley's email address?

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What is Adam Longley's direct phone number?

Adam Longley's direct phone number is +334788*****

What schools did Adam Longley attend?

Adam Longley attended Imperial College London, University Of York.

What are some of Adam Longley's interests?

Adam Longley has interest in Civil Rights And Social Action, Politics, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Health.

What skills is Adam Longley known for?

Adam Longley has skills like Product Launch, Healthcare, Medical Devices, Global Marketing, Life Sciences, Cross Functional Team Leadership, Strategy, Product Management, Go To Market Strategy, Commercialization, Market Development, Microsoft Office.

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