Adam Longley Email & Phone Number

Brighton, GB

London, GB

Advising founder and board on producing design inputs and outputs, business plans and grant applications.

• Offering consultancy services for marketing and product management in the Med Tech and Medical Diagnostics industries.I have extensive experience of upstream marketing and product management. In particular:
• Market and opportunity sizing
• Business case development
• Requirements development and definition
• Design Input/Output, risk, and business case trade offs
• User Experience and Interaction DesignI have also a great deal of experience in downstream marketing, particularly the development of market positioning, segmentation, message development for key customer groups.

Sunnyvale, California, US

• Responsible for marketing input to late stage development, market preparation and commercial readiness in the US and UK. Working in fast-pace and globally dispersed, multi-disciplinary teams in a Series D funded.
• Developed omnichannel marketing and communications plan covering Pre- and Post-launch
• Defined market analysis, user needs, and requirements in a full Go-to-Market plan
• Developed business plan and associated financial scenarios based on known risks
• Completed Budget Impact Model (UK) and Market Access tool kit
• Created comprehensive distributor, sales, and internal product training courses

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Provide strategic commercial leadership expertise in formulating business development and expansion strategies for Northern Europe.
• Led market assessment, business planning and introduction of new analytics and clinical decision support software (SaaS and SaaMD)
• Project lead on market testing value and outcomes-based contracting in the UK
• Led Product Management on Phase 0 new Point of Care platform development

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Strategic product marketing leadership in creating and delivering business development and expansion strategies in a small experimental unit within the US subsidiary. Managed the backlog and development of the product.
• Opened new market for clinical decision support software (SaaS and SaaMD) and identified 3 pilots
• Completed agile development and launched infectious diseases analytics platform (Clarion)
• Revised the commercial concept, value proposition, pricing, positioning and sales to a SaaS model
• Developed with team a new value-based business models and contract frameworks

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Drove sales growth through portfolio management, segmentation and sales team reorganisation. I reviewed the overall commercial position, executed a plan to expand the sales and marketing capacity, and refocused direct.
• Grew revenue by 87% with $52M to $101M within four years for procalcitonin (PCT)
• Increased revenue per rep by >20% and overall franchise profitability
• Recruited and managed a marketing team of 5, developed and mentored staff into regional and global roles
• Trained and directed distribution salesforce to small hospital segment
• Negotiated distribution agreement for a new platform and biomarker ensuring strategic and organisational fit

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Headed business operations for the development of the Immunoassay business in the US.
• Launched analyzer (VIDAS 3), converting 60% of installed base in 3 years; 125+ units in first quarter
• Led segment rationalisation program, clarifying focus, reducing diversity of platforms & segments
• Facilitated exchange and mutual understanding between US and Global Marketing

Marcy-l'Étoile, Auvergne-Rhône-Alpes, FR

• Led commercial operations in development phases of joint venture with Philips Healthcare to develop a Point of Care system and lead assays. Collaborated with stakeholders from core, joint medical/marketing, and go to.
• Revised entire feasibility documentation and developed requirements to increase utility
• Established an Advisory Boards and chaired leadership-level discussions
• Conducted in depth market research both in person and through agencies
• Built and maintained relationships with joint venture partners
• Recommended project termination when requirements not met & business plan compromised

Switzerland 🇨🇭, CH

• Led the development and global launch of cobas IT1000 middleware V2 (now cobas infinity POC) and defined strategy for cross portfolio solution selling of Roche Diagnostics Point of Care platforms.
• Commercial lead for development of new version and migration to new architecture
• Managed global launch including first launch of POC middleware by Roche into US market
• Defined and launched new user management concept to meet requirements of multiple markets
• Led the formalisation and integration of closed loop, customisable customer elearning add on
• Led medical marketing project with medical and financial sales model; rolled out in Asia-Pacific

Switzerland 🇨🇭, CH

• Responsible for marketing of Roche decentralized solutions to acute hospitals in the UK and Ireland, working closely with sales and finance to define and execute commercial plans.
• Developed an e-learning package for POC end-users which was subsequently taken up as a global Roche Diagnostics product.
• Launched 2 analyzers and 2 IT SaaS products
• Developed cross-portfolio tablet based sales tool and training then rolled out to salesforce

Indianapolis, Indiana, US

• Business Development and Field Sales role covering London and the Southeast of England.
• Managed entry of new branded drugs and indications into acute hospitals (Oncology: Gemzar and Alimta; Sepsis: Xigris; Urology: Strattera; Osteoporosis: Forteo)
• Managed the Trust level commercial contracts across branded and generic portfolios

London, GB

Various roles in commissioning and strategic planning in London Health Authorities and Primary Care Trusts. Graduate of NHS Management Training Scheme (1998).

Mba

Ba, Politics