Manager, Internal Brand & Creative Processes
I am accountable for orchestrating the design, production and delivery of graphic design and communication assets (such as photos, videos, an internal podcast and the asset library). To carry out my mandate, I manage multiple concurrent design projects, ensuring the quality and integrity of deliverables.I also design and manage creative processes including project intake procedures, video/photo shoot production and email distribution efforts.Some of my contributions include:➥ Work cross-functionally to design a communications strategy (encompassing planning, design, development and distribution of communication assets).➥ Spearhead content creation efforts to develop content for newsletters, emails, and intranet posts.➥ Design and produce graphics for digital/print media (including ads, social media content, internal communications and promotional materials).➥ Schedule and edit a podcast to engage with staff; averaged 6.2K listeners per podcast (representing 35% of all staff).➥ Orchestrate video/photo shoots (including recruitment, stage setup, scheduling, and on set production).➥ Support enterprise transformation communications efforts and change management messaging.➥ Developed and designed internal COVID-19 communications.➥ Supported the launch of an enterprise video platform to hold periodic events virtually for varied audiences across the company.➥ Collaborated with the team to source, select, and deploy new video, email, planning and communications request platforms. ➥ Established internal brand standards (tone, voice and style), created standardized templates, and maintained the asset library.➥ Collaborated on focused intranet communications, resulting in a 12% increase in page usage YOY.➥ Increased annual video views on the Vimeo platform by 240%.➥ Supported the launch of a new internal email platform which saw an increase in internal email open rate by 60% and retail store open rate by 31% in 3 quarters.