I’m passionate about connecting people with the art forms they love.I’m a versatile Audience, Brand and Commercial Director with over 20 years experience leading national and regional museums and theatres. I bring a proven trackrecord of combining audience growth in the arts with commercial acumen, to build a sustainable organisation. I’m driven by a desire to help grow arts organisations across the sector with a particular passion for arts branding, business planning and intellectual property. I’m able to offer broad strategic leadership across branding, communications, marketing, digital, publishing, and membership, and am also fortunate to have been able to lead commercial trading in museums to drive significant income growth and across all areas of museum operations.LEADERSHIP· Experienced leader with both board and non-exec trustee experience across cross-disciplinary teams of 50+ staff including; corporate communications, brand, internal communications marketing, public engagement, exhibitions, digital, IP, organisational planning cycle,publishing, retail, licensing, venue hire and hospitality, cafes, experiences and events.CREATIVE, COMMUNICATIONS AND INTELLECTUAL PROPERTY· Award-winning creative communications campaigns and cultural product development and IP management. Budget management over £2million.DIGITAL AND CRM· Strategic management across large digital real estates (websites, e-commerce and social) and integrated digital activities for; communications, product innovation, operations and data and audience insight. Includes CRM development, Digital Asset Management Systems (DAMS) and EPOS.PLANNING AND BRAND VISION· Highly experienced at realigning organisations to deliver strategic visions though change programmes for people, processes, business planningand product / service offer.I established Royal Armouries Entertainment in 2020 to develop IP between the museum and the film, tv, gaming and publishing companies in the creative industries.I provide strategic support to executive boards in the cultural and creative industries both in house and on a consultancy basis. I’m passionate about developing talent in the cultural sector and provide training and written resources about ways you can connect successfully with audiences.Experienced Non-Exec Director in the cultural and creative industries including Audience Development and Image Licensing and IP charities.Publications, Brand is how we find each other. The role of Human Resources in brand development.
Listed skills include Marketing, Marketing Communications, Leadership, Brand Development, and 46 others.