Sr. Marketing Operations Manager
Denver, Co, Us
The Denver Center for the Performing Arts (DCPA) is one of the nation’s largest non-profit theater organizations. As Senior Marketing Operations Manager, I provide vision and leadership for the organization’s digital customer experience and technical marketing operations.- Plan, execute and optimize the performance of all digital marketing channels, including websites, CMS, CRM, eCommerce, email marketing automation, social media marketing, web management, SEO, and digital advertising.- Own and strategically allocate the marketing technology budget to optimize return on investment (ROI) and return on ad spend (ROAS).Notable Achievements:- Developed and implemented digital marketing UX improvements that led to a 2.5% eCommerce conversion rate increase.- Analyzed and renegotiated web hosting contracts leading to a 75% decrease in hosting operating costs.- Innovated new, forward-thinking web and email marketing products, systems, and functionalities to increase ROI and decrease cost per lead (CPL).- Led all CMS content updates, security patches, and eCommerce builds generating an average of 7 million dollars a month.- Drove website optimizations that increased SERP positioning and decreased page load speeds by 3.5 seconds. - Successfully led email targeting and segmentation strategies which increased open-rates by ~35%.