Drive online sales growth by optimizing product mix and identifying new categories. Work with global sourcing team to identify high-quality products and partners. Ensure warehouse operations and processes are optimized for efficient order fulfillment. Interact with customer service team to ensure excellent experience and high satisfaction for consumers.• Grew Amazon revenue from 400k to $12MM run rate• Developed full ecommerce support team, including photography, editorial content, customer service, and listing management• Directed conversion from exclusive 1P to mixed 1P/3P Amazon model • Expanded e-Commerce footprint from Amazon-only to include our brand websites, eBay, Walmart, Home Depot, Lowe's, and many other marketplace, dropship, and wholesale customers.

Manage all aspects of product sourcing, testing, and improvement. Control project budgets, including tooling, materials, testing and freight. Verify that product testing adequately qualifies products according to manufacturing needs, customer demands, safety considerations, and regulatory requirements.• Developed and launched over 300 SKUs, including new tool and service programs in automotive retail, backshop, new vehicle dealership, and professional mobile tool distributor channels.• Reduced time to market by developing test facility and capabilities in China. Through better utilization of resources, satisfied product validation requirements while reducing the need for 3rd party testing.

Rapid advancement into top Quality position, reporting to CEO. Managed all Quality functions, including regulatory affairs, product performance, and process improvement. Investigated product non-compliance and chaired the Material Review Board, ensuring vendor compliance through a multitude of corrective actions.• Reduced warranty expense by $250K by decreasing erroneous claims and pushing valid claims through to vendors.• Supervised auditing and inspection of incoming goods for over 20 domestic and international vendors.

Performed inspection and testing of incoming products.Investigated customer complaints.Analyzed products, recommending improvements to increase customer satisfaction and/or reduce cost.Prepared formal and informal test reports.Supported sales teams' technical requests, including preparation and presentation of product data and test reports.Developed control plans and inspection charts.