Adam Manwarren Email & Phone Number

St Charles, Illinois, United States

Lead all day-to-day marketing activities for the company. Also lead the development and execution of the company’s strategic marketing program to elevate and extend the company’s brand identity and thought leadership, support business growth plans, and deepen customer intimacy. This position leverages market insights, customer needs, and internal/cross-functional collaboration to develop and manage the execution of an enterprise level brand marketing strategy.

Philadelphia, Pennsylvania, United States

• Responsible for all third-party business development & global alignment for US Crop business, including data compensation.• Actively engage in active ingredient sourcing and de-risk strategies• Launched award-winning PrecisionPac application technology for Insecticides in US by coordinating all R&D, technology Centers of Excellence, and commercial/ marketing stakeholders to align with customer needs.

Philadelphia, Pennsylvania, United States

• Responsible for multi-million dollar insecticide and fungicide portfolio, including life cycle management strategies, post-patent defense & aligned marketing programs by managing a team of Product Managers with cross-functional crop team engagement.• Develop, communicate, and launch to distribution channel partners a creative generic defense strategy for the Diamides, Indoxacarb, and Flutriafol.

Philadelphia, Pennsylvania, United States

• Responsible for all day-to-day sales and marketing activities for Consumer & Environmental Solutions. Delivered 31 out of 32 quarters of forecasted sales for a multi-million budget through B2C US Retail Marketers & B2B (Vector, IVM, & Specialty) Channel Partners• Led cross-functional new product development team comprised of commercial, R&D, finance, & EPA regulatory specialists. Leveraged project management tools to advance multiple concepts through key stage gates for the Home & Garden segment • Championed an active ingredient transition for a major Home & Garden brand • Coordinated customer-facing “red carpet” tours of R&D facilities to demonstrate pipeline potential

Greater Philadelphia Area

• Responsible for Specialty Account Management for Consumer Partners in the US and Canada in the areas of Pest, Turf, and Ornamental solutions.• Consistently grew year-over-year sales to capture market share by utilizing Key Account Plans that balanced short- and long-term business strategy.• Identify, pitch, prioritize, & manage innovation projects to capture retail shelf space by partnering with Home & Garden focused Consumer Marketing Companies

Greater Philadelphia Area

• Develop and execute the business strategy for Turf and Ornamental markets in professional and consumer segments.• Managed two Segment Teams focused on life cycle management & generic defense• Key member on the acquisition of Turf & Ornamental brands from Arysta LifeScience • Developed a detailed generic defense plan to protect value & grow market share

Philadelphia, Pennsylvania, United States

• Develop and execute the marketing plans and product launch opportunities for the Golf Course, Lawn Care, and Nursery/ Ornamental market segment with innovative, customer-focused solutions with herbicides, insecticides, and fungicides.• Launched five new products in two years to capture additional market share and exceed sales plan.

Indianapolis, Indiana, United States

Corn Herbicide Product Marketing Manager (SureStart®, acetochlor, N-Serve®, & Instinct®)• Managed all aspects of $100+ million branded/private label Corn Herbicide portfolio and grew market share from 15.2% to 22.5% within 2 years by networking with sales unit and navigating product line quality issues and long-term decisions. • Developed comprehensive marketing plan, including a $4.2 million dollar promotions and advertising campaign for SureStart herbicide that resulted in a 69% brand awareness rating after two years using a diverse multi-media approach. • Translated strategic objectives into tactical actions by implementing a direct marketing program (~3,000 growers) that used sales data in a customer/product segmentation matrix to increase rebate penetration and gain product trial use.• Developed generic defense strategy for off-patent molecule to build barriers to entry utilizing loyalty, equipment support, and new product opportunities.• Effectively managed through several product quality issues and product recalls to maintain customer confidence and portfolio strategy.

Indianapolis, Indiana, United States

• Utilize continuous improvement methodology and tools to sustainably solve marketing and operations management issues• Led a cross-functional strategy development project that resulted in a 10-year asset capability assessment and investment, as well as a new advancement process map to manage critical raw materials while meeting commercial launch requirements.• Analyzed a complex key product line and R&D pipeline to identify, modify, and document a product line management process to launch new products and transition older products out of the commercial offering.• Utilized Six Sigma tools to analyze obsolete inventory and understand the root cause. As a result, implemented new process requirements to control unnecessary costs, improve profitability, and open an additional market access opportunity.

• Integrated a demographic-based target marketing tool into the Pest Management business using z-scores for local analysis. • Effectively utilized Web Surveyor (Vovici) and Excel Pivot Tables to create and infuse the sales/ marketing organization with functional, flexible, and actionable market/ product/ customer segmentation information.

• Coordinated district initiatives for new market opportunities, customer-focused training programs, and cross-district alliance.• Generated over two million dollars in the sales, service, and support of Sentricon® System and Dursban® product lines in North Carolina through business-to-business partnerships with 50 Authorized Operators each year.

Mba, 3.94 Gpa (Top Student Award), Marketing, Entrepreneurship

Activities and Societies: • DIVE Enterprise: Consulted for the Indiana Venture Center & Valley Biodiesel LLC on two projects to analyze.

Bachelor Of Science - Bs, Agricultural & Food Business Management

Activities and Societies: • Alpha Gamma Rho: VNR - Membership Development and VNR - Alumni Relations • Interfraternity Council: President.