Adam Mccoy Email and Phone Number
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Adam Mccoy personal email
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I am a motivated, high-achieving leader with a passion for informing marketing strategy through data analytics. During my time at Miami University, I earned a Bachelor of Science in Business with a Marketing major and an Analytics co-major from the nationally recognized Farmer School of Business and Honors College.My education and experiences have prepared me to analyze data and apply insights to develop effective marketing strategies, allowing companies to reach their target consumers more efficiently. I am currently applying the knowledge and skills I have gained in these areas as a Senior Customer Insights Manager with 84.51. You can reach me at (513) 716-2990 or adammc97@gmail.com.
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Senior Category Development AnalystHormel FoodsCincinnati, Oh, Us -
Senior Consultant, Kroger Merchandising - Total Store Initiatives84.51˚ Apr 2024 - PresentCincinnati, Ohio, Us• Assessed the results of multi-department, high sales initiatives across the Kroger enterprise such as "Latin Flavors" and "Customer Appreciation Week" and provided item/tactic-level recommendations.• Summarized trends and opportunities related to Kroger's Hispanic customers and regionally relevant commodities.• Collaborated with data scientists, category managers, and third party partners to evaluate Kroger's current local assortment portfolio and advise new brand/product additions in relevant commodities. -
Senior Business Acceleration Consultant – Merchandising (Mcl)84.51˚ Apr 2022 - Apr 2024Cincinnati, Ohio, Us• Evaluated and recommended expansion/discontinuation of various localized tests in the Produce/Floral department across the Kroger ecosystem.• Analyzed the business impact of changes in product, packaging, placement, and promotion for Produce/Floral items, along with holiday performance across commodities.• Guided Consumer Research within Kroger's Floral department to gain deeper customer understanding.• Reported and provided actionable insights for strategic initiatives across Fresh departments.• Mentored new associates through 84.51's development program and helped steer strategy development across focus commodities. -
Senior Analyst, Data And AnalysisDigitas North America Nov 2021 - Apr 2022Boston, Massachusetts, Us• Dove into comprehensive data sets, uncovering insights and presenting impactful recommendations to clients.• Collaborated among internal teams and outside partners to propel success for clients' business goals. -
Insights AnalystEmpire Marketing Strategies Mar 2021 - Nov 2021Cincinnati, Oh, Us• Developed optimized reporting and analysis with special focus on market share in meat/seafood departments.• Analyzed new item impact on commodity-level market share, ensuring proper execution by IRI partners. -
Category Support AnalystEmpire Marketing Strategies Jun 2020 - Mar 2021Cincinnati, Oh, Us• Identified and corrected supply chain and data integrity issues surrounding Kroger’s core item assortment.• Addressed division-wide category management requests by researching impact on current destination/POG. -
Data Analytics InternDeanhouston, Inc. Jan 2020 - Jun 2020Cincinnati, Oh, Us• Formulated sample persona for target consumer on behalf of Fram Group using Google Analytics and Ads.• Implemented improved dashboard design using Google Data Studio to expedite data updates for select clients of DH+. -
Director Of Public Relations-Miami UniversityActive Minds, Inc. Feb 2018 - May 2020Washington, District Of Columbia, Us• Promoting Active Minds through social media, digital screens and traditional print advertisements posted across campus.• Creating and printing handouts/flyers for general and event-specific use. -
Publicity Team Director-Miami UniversityCru Aug 2019 - Mar 2020Orlando, Fl, Us• Developing strategic social media initiatives to inform and attract members of the student body to involvement in Cru.• Managing the posting of social media content on Facebook, Twitter, and Instagram, including via Hootsuite services. -
Consumer Sales InternAbbott May 2019 - Aug 2019Abbott Park, Illinois, Us• Optimized geographic segmentation of Ensure and Pedialyte brands within Target based on volume, demographics, etc.• Expanded Pedialyte brand beyond the baby aisle through opportunities for store departments, products, and launch timing.• Planned office activity/event/outing to enhance team member engagement in conjunction with fellow Minneapolis intern. -
Promotional Consultant - Bagel & DeliMiami Business Enterprises Feb 2019 - May 2019Oxford, Oh, Us• Analyzed existing app content and revived social media with particular emphasis on Instagram.• Formulated and promoted new “Bagel of the Week” discount program via team-designed flyers and cards.• Established program start date of August 2019 in effort to target the fall return of Miami University students. -
Delivery DriverJoyrun, Inc Dec 2018 - May 2019Redwood City, California, Us• Occasional On and Off-Campus Fast Food Deliveries -
Cincinnati Immersion Week ConsultantKroger Jan 2019 - Jan 2019Cincinnati, Ohio, Us• Engaged in week-long program touring and strategizing with 84.51, Cincy COC, FCC, Kroger, Luxottica, NAP, & P&G.• Researched possible solutions addressing Kroger’s challenges surrounding rapidly growing grocery retail environments.• Delivered insights and recommendations with 10-year scope to Kroger executives following 3-day case competition. -
Marketing InternAnswers In Genesis May 2018 - Aug 2018Petersburg, Ky, Us• Evaluated AIG’s top five competing publishers to inform product, sales, and marketing strategy for curricula on behalf of chief marketing officer.• Designed marketing campaigns for two new engagement programs, targeting youth and high-school age students.• Created blog content to respond to customer feedback regarding curricula. -
“Zoneperfect” Marketing Project Consultant (1St Place)Abbott Feb 2018 - May 2018Abbott Park, Illinois, Us• Analyzed present best practices related to branding and sales development in the nutritional snack market.• Developed updated strategy to market “ZonePerfect” nutrition bars and double sales by 2019.• Prepared data-driven insights and solutions to be presented alongside custom slide deck. -
“Seriousfun” Marketing Project Consultant (1St Place)Abercrombie & Fitch Sep 2017 - Dec 2017Columbus, Oh, Us• Researched current corporate strategies regarding marketing of philanthropic and community-oriented initiatives.• Designed new marketing campaign to support A&F’s “SeriousFun Summer” Initiative.• Presented suggested strategy developments and key insights to company executives at A&F Headquarters. -
Marketing InternBank With Park May 2017 - Aug 2017• Utilized both Facebook Analytics and Google Analytics to find opportunities for improvement in the areas of web layout and targeted marketing strategy.• Produced and managed company social media content for Facebook, Twitter, LinkedIn, and Cerkl accounts.• Developed new company-wide “hype videos” using Park’s media production software.
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Marketing InternClermont Chamber Of Commerce May 2017 - Aug 2017Cincinnati, Ohio, Us• Planned, promoted, and executed community-wide events hosted by the Chamber.• Conducted competitive analysis of local and nationwide Chambers to offer strategic insights regarding content promotion and membership.• Produced and managed Chamber e-marketing content utilizing MyEmma and Constant Contact. -
Business Quotient Innovation Design Project Consultant84.51˚ Sep 2016 - Dec 2016Cincinnati, Ohio, Us• Analyzed classified company data using SQL code to search for trends.• Identified opportunities for improvement within market and consumer segments.• Developed business strategy to address the specific needs of the company at the time. -
Trumpet InstructorSelf-Employed Jun 2014 - Aug 2016Offered trumpet lessons to elementary and middle-school students.
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House-Sitter/Pet-CaretakerSelf-Employed Jan 2011 - May 2015Managed neighbors' homes and tending to the needs of pets while they are away.
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Landscape ManagerSelf-Employed Jan 2011 - May 2015Watered and tending to neighbors' gardens and plants.
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Service Project ManagerUc Clermont College Aug 2014 - May 2015Batavia, Ohio, Us• Created a local sports mentorship service project teaching basketball skills and leadership lessons to ten underprivileged youth in Clermont County, Ohio.• Marketed program through various channels, including social media and community outlets. Designed campaign, managed budget, and executed A/B testing for all marketing platforms.• Networked with local community service organizations to target potential participants for the program.
Adam Mccoy Skills
Adam Mccoy Education Details
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Miami UniversityMarketing -
Miami Valley Christian AcademyHigh School Diploma
Frequently Asked Questions about Adam Mccoy
What company does Adam Mccoy work for?
Adam Mccoy works for Hormel Foods
What is Adam Mccoy's role at the current company?
Adam Mccoy's current role is Senior Category Development Analyst.
What is Adam Mccoy's email address?
Adam Mccoy's email address is ad****@****lbi.com
What is Adam Mccoy's direct phone number?
Adam Mccoy's direct phone number is +151371*****
What schools did Adam Mccoy attend?
Adam Mccoy attended Miami University, Miami Valley Christian Academy.
What are some of Adam Mccoy's interests?
Adam Mccoy has interest in Football, Band, Trumpet, Marketing, Data Analytics, Baseball, Basketball, Music, Business, Academics.
What skills is Adam Mccoy known for?
Adam Mccoy has skills like Academic Achievement, Leadership, Business, Musical Theatre, Concert Band, Jazz Band, Mathematics, Community Service, European History, American History, Discipleship, Economics.
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