Independent college advisor helping families demystify the college admission process and coaching students to craft differentiated and compelling applications for admission.

Experienced insights and strategic marketing leader available for freelance needs. Key skills include qualitative research, workshop facilitation, stakeholder interviews, competitive landscape assessments, innovation concept development.

Innovation and team leader driving successful research, new product and brand vision engagements with clients across multiple sectors including: - CPG: coffee, carbonated beverage, snacks, breakfast, deli, dairy, frozen, condiments, candy/confections- Retail: natural/organic, mass merch- Travel and Hospitality: global, travelers with disabilities- Health and Beauty: VMS, skin care, oral care, CBD, allergy - Climate tech- Alcohol/Spirits- Quick Service RestaurantsExperienced at designing, leading and translating cultural/market trends, qualitative (ethnography, journey mapping/CX, IDIs, focus groups) and quantitative (market analysis, segmentations) insight into differential marketing strategies.Proven team leader and developer of people across varying tenure levels.

Led the Shopper Insights team and created capabilities supporting General Mills’ largest customer including envisioning and launching a proprietary insights capability (S.A.M.) to bring a consumer-first mindset to the Sales Region and our Walmart partners, presenting insights to Walmart and Sam’s Club leadership on topics including e-commerce, store format expansion, role of displays and shopper trends.

Led global strategic research for the Nature Valley brand including the creation and assessment of a global innovation pipeline, development of a strategic framework and testing plan for international brand expansion for Nature Valley, and the drafting of first ever Global Brand Architecture

Led all consumer research for Totino’s Business Unit and innovation efforts for the Pillsbury brand.

Managed $1MM research budget, led the development of a permissible indulgence innovation pipeline, and provided insights strategy for the launch of Nature Valley Nut Clusters and Granola Thins.

Managed all consumer research related to Betty Crocker desserts portfolio (cake, frosting, brownie) and the Pillsbury refrigerated biscuit and sweet rolls businesses. Priorities included advertising development, packaging changes, lapsed user analysis and rebranding initiatives.

Admissions and student services leader recognized for student-first advising, team management and creativity in developing marketing programs to attract the strongest students to the Emory campus. Admissions responsibilities spanned from territory management, marketing material creation, tour guide training and development, and differential alumni involvement.