Promoted to Senior Brand Strategist in September 2018

• Conceptualize, develop and write advertiser marketing proposals in response to RFPs and for sales team to proactively take to market (i.e. one-sheets, PowerPoint presentations, e-blasts)• Run point on initiating and managing the execution of integrated partnerships (creation of production timelines, communication/asset delivery, creative review process, implementation, and recaps to all stakeholders inside and outside the company)• Execute trade marketing events and promotions• Collaborate with ad sales account executives, production, brand creative, research, programming and scheduling department staffs to create and execute tailored marketing programs

• Provide daily support to the Senior Vice President of Creative Marketing and Vice President of Marketing Production• Manage the day-to-day creative approval process for on-air, off-air, print and digital campaigns • Draft cross-departmental campaign timelines and plans of action for network original programming• Manage the network’s e-commerce presence, which includes product development, sales strategy and website management• Work with the network’s digital agency in optimizing all digital word of mouth and influencer marketing campaigns• Handle asset delivery for premiere day sites, emails and on-the-ground marketing activation experiences• Submit invoices and assist in managing the network’s consumer marketing & production annual budget

• Created strategy pitches for hopeful new business accounts ranging from professional sports associations, quick service restaurants and office retail companies• Reported articles, social trends and web analytics on our clients and all industry competitors• Wrote creative strategy briefs based off of insights given in proprietary and secondary research• Organized presentations that introduce new social opportunities for a client’s overall brand presence

• Managed social media content for four different clients and increased their social presence by over 300%• Draft weekly client reports and work with the VP of Innovation in providing analysis and feedback• Conducted social media audits and offered recommendations for new and prospective clients• Researched and wrote blog entries on the latest trends within social media and mobile innovation

• Elected to serve 58,000+ students and manage a $17+ million budget for student activities and services• Managed the daily operations of a 22-member staff working to enhance the overall student experience• Presided over a planning board devoted to the evaluation of university agencies and departments

Director of KnightLynx – Student Government Association (01/2010 – 05/2011); Dir. of Marketing (05/2009 – 01/2010)• Created the university’s first late-night shuttle program aimed at reducing drinking and driving• Produced an integrated marketing plan that resulted in ridership goals that exceeded 400% its first year• Drafted a 3-year strategic plan to ensure continued program growth and proper evaluation

Executive Vice President (11/2009 – 11/2010); Dir. of Public Relations (01/2009 – 11/2009)• Led the university’s largest governing council, which consisted of 18 fraternities and 1,400+ members• Coordinated weekly diversity, involvement and brotherhood events that each attracted 100+ members• Created all of the organization’s social media outlets, exceeding our social presence goal by over 200%• Developed and led two service-based leadership conferences in New Orleans, LA and Tuscaloosa, AL

• Outlined strategy and objectives for the company’s new Web 2.0 outreach and B2B marketing initiatives• Compiled research and wrote proposals for clients looking to expand their business into the community• Work with current clients on spearheading their initiatives and other possible outreach opportunities • Managed the firm’s public relations efforts which led to weekly radio and television appearances