Adam Mcfarlane Email & Phone Number

Long Beach, Ca, Us

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Implemented the first efficient processes at STEEZY Studio in a cross-departmental leadership role. Oversaw partnerships and biz dev opportunities that resulted in additional revenue opportunities for the company. Transformed the production team to an efficient strength by instilling processes, establishing urgency & accountability, while reducing OpEx by 60%.- Managed the day-to-day operations for a team of 20 Marketing, Content and Operations employees- Collaborated closely with artists and record labels to create content, execute activations, and provide comprehensive support throughout the filming process- Negotiated with label representatives fair prices for producing content- Delivered quarterly and monthly financial and marketing reports to partners including UMG- Analyzed data and performance to capitalize on new and exciting ways to promote music- Successfully inaugurated new partners and relationships from concept to completion- Partnered with Disney on launching content in the STEEZY app to classic Disney Hits - Successfully partnered on activations with brands such as Nike, Roc Nation, Amazon Prime, Vibe & Coachella from development to launch- Led the STEEZY partnership on the Webby nominated Michael Buble “Higher” campaign in collaboration with Dancing with the Stars and Warner Records- Developed a production system from scratch that reduced crew by 50% while doubling our daily content output. - Created a Digital Asset Management department to store, transfer and archive up to 4TB of files per day that allowed us to eliminate our contract with outsourced IT. - Reduced unnecessary OpEx that cut budget 60% YoY while doubling content output.

Austin, Texas Area

- Led a diverse team of 20 that includes live event planning, logistics, crewing, and NOC with a budget over $17MM. Charged with scaling operational functions, continuous process improvement, and growing verticals.- Developed vision, team, and technology roadmap to operationalize Salesforce rollout across rights acquisition, event operations, and customer care functions saving millions in production spend and OpEx.- Outlined KPI’s and coordinated with cross functional teams to ensure all stakeholders involved understand business objectives and requirements.- Implemented the first community outreach program to recruit talent for our product both locally and nationally. Partnered with Huston-Tillotson University to grow a pipeline for talented students and our company.- Increased efficiency of every live feed (7,500+) each year to keep up with the growth of the company and demand of the industry. Worked through new technology to eliminate cost of delivery.- Created and adjusted the concepts of our products to reach the largest possible number of subscribers to increase market penetration, viewership and financial results.

Austin, Tx

Oversaw all aspects of operations for the Longhorn Network. Responsible for streamlining operations using contractors and full time crew to be as efficient and productive as possible.. Directed talent, producers and associate producers in all aspects of operations.

Austin, Texas Area

-Built entire department from the ground up. Responsible for all video products, video product use and affiliate video integration for the RxWiki and dailyRx News brands, and solely responsible for the further development of video reach and department expansion.- Managed department and staff, including videographers, Emmy-winning reporters, all on-air talent and freelance and contract employees- Responsible for the coordination of productions, shoots and events that require the participation of various associations, companies and individuals- Supervised product growth while maintaining and promoting continued partnerships with local and national affiliates

Nationwide

Traveled the country producing episodes for the hit TV show on the Food Network. Worked as a producer and writer, responsible for 30 new episodes per year.

Ron Schara ProductionsProducer and writer for 8 nationally and locally televised local shows. Shows produced include Monsterquest on History Channel, Destination Polaris on FOX Sports and Minnesota Bound on NBC. Created budgets for projects and coordinated all necessary production.

Minneapolis, Minnesota, United States

Instructor for TV Writing course. Designed brand new syllabus and lesson plan.

Greater Minneapolis-St. Paul Area

Producer of internal videos for the Fortune 100 company

Directed the live 6 o'clock weekly newscasts and lead director on Saturdays. In charge of crew of production assistants, producer and chyron operator to broadcast the newscasts while using Ross Synergy 2 Production Switcher.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Activities and Societies: Ad Club Member

Bachelor Of Arts - Ba

Bachelor'S Degree