As a CIM qualified Senior Marketing Professional with 20 years’ experience of strategic consumer marketing, I am a creative, passionate and highly driven out of the box thinker with the ability to communicate at all levels. Proficient, confident and self-motivated, with a proven track record of successfully launching products on a worldwide scale, I fully understand commercial relevance and the ability to maximise investments to increase revenue and consumer lifetime value. In summary my experience includes;- 20 years’ experience in strategic consumer marketing and communications- Digital commerce and online distribution- Social media marketing, community management, planning and execution- Customer acquisition, conversion, retention, monetization, segmentation and CRM- Global & local tactical campaign planning and execution- New business development and account management- Global communications and corporate messaging- Internal and external relationship management and networking