Adam Mclaughlin Email & Phone Number

Seattle, Wa, Us

Englewood, Co, Us

Englewood, Co, Us

Provides user acquisition, demand generation, and paid media services.Extensive experience running paid acquisition for various products including iOS apps, SaaS, DTC subscription boxes, and high-end consumer goods. Expertise in paid social, search and app store customer acquisition.

New York, Us

• Led all growth marketing channels including paid social, paid search, display, affiliate, influencer, and SEO • Deployed a multi-million dollar annual marketing budget generating positive cashflow• Oversaw copy, static and video asset creation• Shepherded user acquisition partnerships• Championed modern measurement and attribution strategy resulting in MTA and predictive LTV models• Spearheaded cross-functional campaigns and projects spanning numerous departments and dozens of stakeholders• Partnered with executive team on strategic shift to subscription business model resulting in customer LTV 3x that of regular cohorts

Seattle, Wa, Us

Seattle, Wa, Us

• Maintained ownership and responsibility for multiple channels (e.g. paid social and display) from ideation to execution• Managed sizable display and paid social budget and regularly updated media mix based on campaign performance• Drove 30% YOY growth in traffic and revenue• Simplified video trailer creation and display asset processes resulting in increased efficiencies for creative teams and media spend• Set-up automated systems to streamline workflow and increase efficiency• Consistently exceeded lead and revenue targets while growing budget 40% YOY• Used SQL to regularly update audience segments, which helped lower CPCs by 20% QOQ• Managed and grew relationships with vendors and agency partners

Seattle, Wa, Us

New York, Us

• Led a team of four high-performing Audience Development coordinators • Oversaw paid media and instituted a culture of A/B testing resulting in a 2x views increase and 1x cost reduction• Founded the DDN partnership program and established 15 new partnerships that drove 8MM referrals in 2015• Spearheaded a social strategy which added 1MM new fans and launched on three new platforms in 2015• Worked cross-functionally with product, engineering, design and programming to launch on three high-priority syndication partner sites

• Managed paid media campaigns across AdWords, Twitter, Facebook, Outbrain and Taboola• Defined new social media strategies based on data for Facebook, Twitter, Instagram, and Tumblr, which resulted in +100% YOY audience growth• Used YouTube analytics dashboard to identify opportunities; increasing watch time and annotation CTR• Spearheaded mobile app promotional efforts and push notification strategies and built a user base of 50K• Drove thinking and established collaborative relationships with outside creators and publications resulting in 1MM new referrals in Q1 2015 • Led a team of two to execute against audience development KPIs and larger business goals

• Established audience development reporting and insights structure• Responsible for viewership and engagement growth of 20+ video properties and social accounts• Handled community management of social channels to foster engagement and promote video properties • Led paid media efforts for network launch across Google AdWords, Facebook, Twitter, and Outbrain• Spearheaded new team initiatives to grow viewership and increase engagement including internal cross-promotion, external collaborations, and end-slate restructure• Drove content ideation and data-driven optimization with production teams through regular show meetings to discuss metrics reports and identify opportunities

•Managed YouTube content ID/user generated claims-Gathered relevant data and developed reporting infrastructure for the YouTube marketing team-Analyzed and interpreted data, defined viewership patterns and growth metrics, and delivered recommendations based on data-Updated and aggregated audience data for key social media sites and YouTube -Provided audio, video and production support for numerous internal shows-Coordinated convention logistics