Adam Mclaughlin Email and Phone Number
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Adam Mclaughlin is a Senior Director of Growth Marketing at Movement. They possess expertise in youtube, digital media, analytics, social media marketing, video and 25 more skills. Colleagues describe them as "Adam and I worked closely together to drive acquisition and revenue growth for the company and was one of my favorite people to work with. His attentiveness to detail, ability to analyze data to make smart decisions, and expertise in paid-marketing was very beneficial to the business. For example, Adam successfully identified inventory along with pricing and date recommendations to strategically target new users to drive acquisition. I appreciated his great attitude and proactiveness to go above and beyond his scope to achieve milestones. Adam was a pleasure to work with and I hope our career paths cross again one day.", "Adam was my boss for years, and I couldn't have asked for better. He's incredibly smart, and data-driven. We worked on countless projects together, and nearly all of them were extremely successful. Adam helped define what Audience Development was at Discovery, and he single handedly defined paid media strategy across YouTube and Facebook, where he always over-performed. He would always pride himself in earned views as opposed to paid views, and he always delivered. Adam is a great leader. He has fantastic feedback, and it was really great working under him for so long. 10/10 would have Adam as my boss again.", and "Adam was an absolute pleasure to work with. Detail oriented, strategically focused and ultimately able to deliver on the bottom line. He is thoughtful, asks the right questions and is always looking for ways to optimize his budget and strategize on ways to be more effective at his job. He is also a great colleague and team player. Contributes both to the team culture as well as the collaborative effort. I would highly recommend Adam and hope I have the chance to work with him again in the future."
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Senior Director Of Growth MarketingMovementSeattle, Wa, Us
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Senior Director Of Growth MarketingMovement Jul 2024 - PresentEnglewood, Co, Us -
Director Of Growth MarketingMovement Apr 2023 - Jul 2024Englewood, Co, Us
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OwnerAdam Mclaughlin Consulting, Llc Nov 2018 - PresentProvides user acquisition, demand generation, and paid media services.Extensive experience running paid acquisition for various products including iOS apps, SaaS, DTC subscription boxes, and high-end consumer goods. Expertise in paid social, search and app store customer acquisition.
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Director Of Growth Marketing, Creativelive At FiverrFiverr Oct 2021 - Apr 2023New York, Us• Led all growth marketing channels including paid social, paid search, display, affiliate, influencer, and SEO • Deployed a multi-million dollar annual marketing budget generating positive cashflow• Oversaw copy, static and video asset creation• Shepherded user acquisition partnerships• Championed modern measurement and attribution strategy resulting in MTA and predictive LTV models• Spearheaded cross-functional campaigns and projects spanning numerous departments and dozens of stakeholders• Partnered with executive team on strategic shift to subscription business model resulting in customer LTV 3x that of regular cohorts -
Director Of Growth MarketingCreativelive Jan 2020 - Oct 2021Seattle, Wa, Us -
Sr. Paid Marketing ManagerCreativelive Apr 2018 - Jan 2020Seattle, Wa, Us• Maintained ownership and responsibility for multiple channels (e.g. paid social and display) from ideation to execution• Managed sizable display and paid social budget and regularly updated media mix based on campaign performance• Drove 30% YOY growth in traffic and revenue• Simplified video trailer creation and display asset processes resulting in increased efficiencies for creative teams and media spend• Set-up automated systems to streamline workflow and increase efficiency• Consistently exceeded lead and revenue targets while growing budget 40% YOY• Used SQL to regularly update audience segments, which helped lower CPCs by 20% QOQ• Managed and grew relationships with vendors and agency partners
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Paid Marketing ManagerCreativelive Feb 2017 - Apr 2018Seattle, Wa, Us
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Senior Manager, Audience DevelopmentDiscovery Digital Networks, Discovery Communications Mar 2015 - Aug 2016New York, Us• Led a team of four high-performing Audience Development coordinators • Oversaw paid media and instituted a culture of A/B testing resulting in a 2x views increase and 1x cost reduction• Founded the DDN partnership program and established 15 new partnerships that drove 8MM referrals in 2015• Spearheaded a social strategy which added 1MM new fans and launched on three new platforms in 2015• Worked cross-functionally with product, engineering, design and programming to launch on three high-priority syndication partner sites -
Manager, Audience DevelopmentDiscovery Digital Networks Feb 2014 - Mar 2015• Managed paid media campaigns across AdWords, Twitter, Facebook, Outbrain and Taboola• Defined new social media strategies based on data for Facebook, Twitter, Instagram, and Tumblr, which resulted in +100% YOY audience growth• Used YouTube analytics dashboard to identify opportunities; increasing watch time and annotation CTR• Spearheaded mobile app promotional efforts and push notification strategies and built a user base of 50K• Drove thinking and established collaborative relationships with outside creators and publications resulting in 1MM new referrals in Q1 2015 • Led a team of two to execute against audience development KPIs and larger business goals
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Coordinator, Audience DevelopmentDiscovery Digital Networks Oct 2012 - Feb 2014• Established audience development reporting and insights structure• Responsible for viewership and engagement growth of 20+ video properties and social accounts• Handled community management of social channels to foster engagement and promote video properties • Led paid media efforts for network launch across Google AdWords, Facebook, Twitter, and Outbrain• Spearheaded new team initiatives to grow viewership and increase engagement including internal cross-promotion, external collaborations, and end-slate restructure• Drove content ideation and data-driven optimization with production teams through regular show meetings to discuss metrics reports and identify opportunities
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Production AssistantRevision3 (Acq Discovery Communications) Oct 2011 - Sep 2012•Managed YouTube content ID/user generated claims-Gathered relevant data and developed reporting infrastructure for the YouTube marketing team-Analyzed and interpreted data, defined viewership patterns and growth metrics, and delivered recommendations based on data-Updated and aggregated audience data for key social media sites and YouTube -Provided audio, video and production support for numerous internal shows-Coordinated convention logistics
Adam Mclaughlin Skills
Adam Mclaughlin Education Details
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University Of Nebraska At OmahaPolitical Science
Frequently Asked Questions about Adam Mclaughlin
What company does Adam Mclaughlin work for?
Adam Mclaughlin works for Movement
What is Adam Mclaughlin's role at the current company?
Adam Mclaughlin's current role is Senior Director of Growth Marketing.
What is Adam Mclaughlin's email address?
Adam Mclaughlin's email address is ad****@****ive.com
What is Adam Mclaughlin's direct phone number?
Adam Mclaughlin's direct phone number is +140268*****
What schools did Adam Mclaughlin attend?
Adam Mclaughlin attended University Of Nebraska At Omaha.
What skills is Adam Mclaughlin known for?
Adam Mclaughlin has skills like Youtube, Digital Media, Analytics, Social Media Marketing, Video, Facebook, Content Strategy, Social Networking, Social Media, Video Editing, Photoshop, Marketing.
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