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Accomplished marketing agency and business leader skilled in spearheading cross-functional teams to drive growth, operational excellence, profitability, and client development.
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Vp Of Strategic OperationsBlue Pixel Sep 2023 - Present -
Senior Director Marketing Client Service160Over90 Mar 2014 - 2022New York, New York, Us• Directed and mentored a high-performing team of 8 directors, managers, and coordinators successfully navigating complex clients and diverse brand teams across automotive, beverage/alcohol, CPG, sports, retail, finance, and CSR categories• Managed a large client roster with a successful track record of driving agency growth and ensuring bottom line profitability by fostering senior-level relationships and leveraging agency capabilities to successfully identify and solve client business and marketing challenges• Led multi-million dollar integrated GTM and experiential campaigns for Fortune 500 clients and brand partners including Audi, Bridgestone, Anheuser-Busch, Campari Brands, Goldman Sachs, Art Basel, PGA, NFL, and more. Skilled in scaling process, teams, and output to deliver results within any budget• Led teams and agency partners through end-to-end project management, including client briefings, strategy development, creative ideation, budgeting, campaign planning, execution, and ROI analysis• Provided oversight and accountability for creative, digital, and production team deliverables, successfully delivering highly produced events, digital/social engagements, sponsorship activations, B2B hospitality experiences, mobile marketing campaigns, and brand partnership collaborations• Drove innovation and enhanced user experiences through the development of bespoke digital marketing tools, such as consumer-facing apps, AR/VR experiences, campaign microsites, real-time reporting dashboards, and interactive brand playbooks• Proficient in creating, brokering, and negotiating MSAs, billing rates, client agreements, SOWs, partner, vendor, and talent contracts. Experienced collaborator with procurement, legal, and risk management teams• Rejoined the agency in 2017 after a successful tenure at NBC NewsChannel5, recruited back to take a larger leadership role after the M&A with Endeavor -
Director Of Marketing And Client Service160Over90 Mar 2014 - May 2015New York, New York, Us
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Director Of Marketing And AdvertisingKsdk - 5 On Your Side 2016 - 2017St. Louis, Missouri, Us• Led the marketing department and dynamic team of 15 digital/social marketing managers, creatives, photographers, writers, producers, and community relations managers at the St. Louis NBC News Station• Oversaw the ideation and creation of all creative outputs including promotional copywriting, all (non-news) lifestyle content, set design, graphic packages, partnership logos and specialty programming• Utilized analytics and social listening to deploy a more audience insight-led approach, improving ratings, focus and cohesion across on-air programming, web/app storytelling, and social media targeting campaigns. (Neilsens, Google Analytics, Facebook Insights, HubSpot, Hootsuite, others)• Pioneered the station's foray into live social platform news broadcasting, leveraging the power of Facebook Live for notable events such as the 2016 election coverage and the 2017 St. Louis Winter Classic NHL pregame show• Successfully brokered impactful advertising partnerships with prominent entities such as the St. Louis Blues, Cardinals, Missouri History Museum, Susan G. Komen Foundation, and various others, fostering mutually beneficial collaborations -
Marketing Group Account ManagerMarketing Werks Aug 2005 - Mar 2014Chicago, Il, Us• Progressed over ten years from event emcee and experiential producer to leading high-profile accounts and managing large teams• Spearheaded CSR and cause-marketing initiatives for Walgreens, driving significant account growth from $2 million to $11 million in revenue. Successfully delivered over 1.5 million free health screenings annually to underserved communities, making a profound impact• Accountable for a 2.5x increase in agency profits overthree years while managing the Bridgestone/Firestone account. Demonstrated exceptional financial acumen and strategic decision-making• Managed all operations and activations for national marketing tours, overseeing in-field market managers, vehicle logistics, and event site builds. Ensured flawless execution and seamless coordination.
Adam Herndon Skills
Adam Herndon Education Details
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Saint Louis UniversityMaster Of Business Administration - Mba -
University Of Missouri-ColumbiaMarketing
Frequently Asked Questions about Adam Herndon
What company does Adam Herndon work for?
Adam Herndon works for Blue Pixel
What is Adam Herndon's role at the current company?
Adam Herndon's current role is Marketing Agency Leader.
What is Adam Herndon's email address?
Adam Herndon's email address is ah****@****r90.com
What is Adam Herndon's direct phone number?
Adam Herndon's direct phone number is +131477*****
What schools did Adam Herndon attend?
Adam Herndon attended Saint Louis University, University Of Missouri-Columbia.
What skills is Adam Herndon known for?
Adam Herndon has skills like Mobile Marketing, Marketing Strategy, Marketing Management, Social Media Marketing, Marketing, Brand Awareness, Product Marketing, Event Management, Marketing Communications, Integrated Marketing, Emcee, Guerrilla Marketing.
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