Developing tools to streamline processes and support growth across the organisation.

As MarTech manager I was responsible for the customer journey. From SEM and SEO, through to pricing, conversion optimisation, in-branch experience and post transaction customer retention. I led a mix of in-house developers and contractors to build a range of internal tools and highly optimised, mobile first online reservation funnels.Set revenue targets and create BI and forecasting reports.

ITC service delivery, development management, revenue and pricing strategy.Build a foundation of technology to allow the companies many parts to grow and integrate seamlessly. Rearchitecting solutions and provisioning new software and services to erase the technical debt accumulated over a number of years of growth and diversification.Lead an agile team of talented multi disciplined developers.Offer strategic guidance at the executive level.Create a fun environment where talented people can achieve their best.

Provide strategic and operational leadership in the following areas:• Delivering complex and innovative IT solutions from design through to development and production• Managing development of the current online and social media platforms, ensuring all external communications are in line with brand strategies• Monitoring and assessing new technologies and trends• Operational application development• Managing server and network architecture including planning for the future • Managing hardware and associated support contracts • Strategic reporting to the senior management team to support decision making and strategy• Data mining and business intelligence gathering – collecting and analysing data to provide useful information to staff and senior management on customer perceptions, market forecasts and the competitive landscape • Revenue management strategy – dynamic pricing, capacity modelling, segmentation analysis, tactical and strategic pricing initiativesDeveloping new technology solutions and process re-engineering initiatives for:• Booking system interfaces – mobile, web, XML etc – ensuring all interfaces fit customer requirements• Operational processes – working with internal and external customers to identify issues, map processes and introduce lean management• Marketing support and realisation of new revenue streamsThe Group Technology Manager is also responsible for:• Planning the Technology Budget and overseeing spending• Developing and communicating an IT Procurement Policy• Maintaining adequate documentation for all in-house applications• Communication of technology and application development progress with users and key stakeholders• Liaising with, and managing service delivery of technology vendors • Direct and oversee any staff or contractors involved in IT projects for the company • Maintain continuity, backups and redundancy of mission critical data and systems

Lead web developer responsible for creating/managing/maintaining multiple online marketing channels, providing first level IT support and procurement and guiding IT strategies.

Managed website performance including back end reservation systems and marketing initiatives including regular EDMs and sales reporting.

Responsible for:• Management and development of freedomair.com including Perl booking engine and ASP intranet. • Maintenance of website on an on-call basis including statistical analysis, server trouble shooting and support of call centre and customers.• Creation of intranet applications to automate business processes.• Providing IT support for airport check-in, call centre and Freedom Air desktop users.• Run email marketing campaigns using SQL Server, Net Mail Bot and Exim smtp server.• Work with marketing, revenue, finance, external software vendors and commercial analysts to improve the website and explore ancillary revenue opportunities.• Provide up-to-date analysis of website performance and trends. Achievements: Worked with a small team to upgrade the website from a Perl/EJB/JSP site running on a multi-DMZ Linux platform with Weblogic and Netscape servers to Perl/Visual Basic.NET on a Windows/IIS platform with ISA security servers. Supported the live website and performed other IT functions while doing project work. Managed to increase the percentage of total bookings through the website to 90% through consistent up-time and successful eDM strategies. Maintained a professional attitude while the company underwent massive restructuring. Learnt the importance and difficulties of remaining nimble in a large corporate company.

Was responsible for management of over 100 websites spread over multiple domains and hosted and optimised for US, UK and Taiwanese markets. Also included management of complex interlinking structures for Search Engine Optimisation.Performed intensive keyword research using Overture and Wordtracker as well as Google Mini, Google PageRank and Google Ad Words.Produced original sites on a range of topics as well as researching and developing new site structures for the purpose of generating ad revenue.

Successfully created, implemented and updated web-sites in both a team environment and as an individual, employing graphic design and web development skills over a range of technologies (including PHP, Javascript, Flash, Quick Time VR, e-commerce and database driven applications). Also achieved a high level of knowledge of digital video technology including encoding for the internet and multimedia CD as well as creating motion menu DVDs. Gained a great deal of confidence in problem solving, liasing with clients and time and project management.