Adam Clarke Email & Phone Number

Grand Rapids, Michigan, Us

In the simplest terms, 1 Bold Step provides marketing strategy and marketing operations support. This usually starts with an understanding of overall company goals to ensure that marketing teams are working on the right things. We act as an extension of a client’s marketing department (onsite or virtually), we help create systems, order and accountability. With a focus on increasing sales and proving return on marketing investment, we’re determined to change marketing from overhead to value add.

Grand Rapids, Michigan, Us

As the Director of Marketing at SalesPad, I'm responsible for:- Developing, implementing and managing a strategic marketing plan that increases visibility, drives new customer acquisition and promotes the SalesPad brand and product lines to partners and customers.- Continuing to build and lead a marketing operations and creative team.- The ongoing definition of product marketing, demand generation, corporate positioning, competitive analysis, customer segmentation, lead management and marketing automation, market analysis, event management, marketing communications and branding- Ensuring effective execution and measurement (R.O.I.) of all marketing strategies, while collaborating with the sales team to develop strategic partnership activities, referral relationships and product promotions.

Grand Rapids, Michigan, Us

- Plan and work with the team to execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns- Measure and report performance of all digital marketing campaigns- Collaborate with the team to create landing pages and optimize user experience, manage lead scoring, and list creation. - Collaborate with agencies and other vendor partners- Work in partnership with current SalesPad integration and sales partners.- Assist in the promotion of PANELS; a user conference held in Grand Rapids each August- Manage Hubspot and Salesforce to track leads and measure performance

Grand Rapids, Michigan, Us

My responsibilities are to keep projects moving, and make sure my clients always have the communication they need.

Grand Rapids, Michigan, Us

- Recruited/retained members- Developed and sustained a volunteer program that engaged current members in the recruitment/retention of their peers- Worked with support staff and volunteers to maintain membership database- Administered Local First Coupon Book program- Developed and sustained relationships with stakeholders who sold the Local First Coupon Book (ex: members, schools, non-profit groups)- Represented Local First at events- Assisted the Executive Director with fundraising activities (ex: ad sales, sponsorship sales, etc.)- Assisted with public relations and marketing for Local First

Market and manage relationships for their banquet and catering servicesResponsible for promoting eventsRecruit and meet with scheduled appointments to show the restaurant

Successfully sold cars full-time for three years while attending classes at a community college