Adam Gilbert Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

- Investment Strategy: Senior-most agency investment lead overseeing IPG Mediabrands’ centralized investment strategy team directing nearly 700 Investment Professionals across four agencies within the US on holding company investment priorities, commercial optimization, partner relationship management, and craft operations.- Commercial Strategy: Architect for IPG Mediabrands’ first-ever bottoms-up tactical global media spend forecasting platform, moving from concept to full agency adoption across 150+ clients and four agencies reporting of $13 billion in media billings in under six weeks. Platform included data visualizations, predictive modeling, commercial optimization, and client / channel / partner / trade level reporting for planned through actualized media spend.- Global Transformation Operations: CEO and CFO selected consultant for IPG Mediabrands’ Investment and Activation/Delivery Global Transformation workstreams responsible for the holding company’s full planning process redesign, task delegation across crafts and automations, global agency and craft organizational restructuring, talent leveling, and global standards development.- Commercial Trade and Financial Audit Operations: Executive Agency Operations Lead responsible for the full redesign and implementation of IPG’s Commercial Trade Program operations, including financial accountability, audit compliance, and automation. - Resource Operations: Developed agency’s inaugural task-based operational delivery model, driving efficiencies through a centralized queue and QA system leveraging a combination of automation and onshore / offshore human resource configurations, with an estimated $3.8m in savings in year one. - Product Strategy: Lead product strategy designer for IPG’s open architecture investment console, inclusive of data governance, APIs to third party financial and delivery platforms.

New York, Ny, Us

- US Executive Lead for cross-agency revenue generation and opportunity identification- Agency process enhancement and operations optimization lead working across client teams, crafts, and Mediabrands agencies to streamline agency workflows - Cross-functional agency lead for financial goal setting and pacing optimization across all lines of business, crafts, and agencies, partnering with the Chief Financial Officer and Executive Leads with Mediabrands Agencies to maximize agency investment effectiveness- Partner with Chief Transformation Officer to identify new technologies, tools, and systems to further operationalize existing talent and streamline business operations- Oversee talent transformation and client contract / scope management to better operationalize onshore and overseas talent for process improvement and revenue optimization- Identify new revenue workstreams and remuneration models that better serve changing client and industry needs

New York, Ny, Us

- Executive cross-channel investment lead for the agency overseeing media investment in excess of $700 million across various New York and Chicago accounts- Department Head of 100+ marketing professionals; responsible for the stewardship and growth of the digital media and advertising practice, inclusive of strategic vision/activation, investment growth, new client acquisition, and talent development- Current client Account List includes: Gilead Sciences (Pharma), Salesforce (B2B), Citrix (Tech), Arby's (QSR), Boeing (Manufacturing/Corporate), CB2 (Retail), among others; Past accounts include: Uber (Tech), Hardee's/Carl's Jr (QSR), Tyson (CPG), DeVry (Education), Symantec/Norton (Tech/B2B), - Executive investment lead for new business development, including recent wins of T-Mobile, Cigna, Gilead Sciences, Salesforce, and Citrix- Senior partnerships lead for Initiative and IPG Mediabrands and strategic consultant on upfront deal negotiations via the MAGNA Trade Council, inclusive of development of customized joint business partnerships (JBPs) and emerging media opportunities across the Initiative client portfolio - Oversee craft thought leadership and innovation strategies- Strategic executive consultant on digital transformation, including audience data strategies, ad tech (DMPs, DSPs, Ad-Servers, DCO), programmatic/addressable strategy and activation, and management of third-party measurement solutions, including but not limited to Live Ramp, Acxiom, Nielsen, Millward Brown / Kantar, IRI, and others- Direct oversight on digital operations management across the organization, inclusive of reporting practices, ad operations, ad tech operations, and financial systems management- Oversee performance media practice for account base, inclusive of KPI framework development, tagging strategies, insight-driven optimization, and execution management via performance-based / biddable media platforms- Senior-most demand / lead generation and B2B expert for the agency

New York, Ny, Us

- Executive lead overseeing digital strategy and innovation for Initiative Chicago- Champion brand strategy and exceed account goals through accountable marketing solutions, leading a team of marketing professionals to deliver on set brand objectives. - Manage agency operations, P&L, and both client and agency strategy for a portfolio of brand accounts. - Directly manage twelve media professionals, ranging from junior / entry-level to director-level managers- Direct data strategies for client accounts, including but not limited to: programmatic strategy, DMPs, dynamic creative/DCO, cross-channel optimization, measurement, and attribution- Lead on new business development and client innovation strategic frameworks- Agency liaison dedicated to enhancing relationships with strategic business units, inclusive of programmatic platform partners and social media activations

New York, Ny, Us

- Manage client relationships and drive innovation in marketing strategy and activation. I am the managing lead on three client accounts, working with executive management on both client and agency fronts.- Direct strategic initiatives through category and audience insights- Manage quantitative analysis and strategic consulting for client accounts- Supervise a dedicated digital strategy team while providing strategic oversight to a broader cross-channel activation and investment team - Manage cross-functional teams including business operations, analytics, creative messaging, and local field sales to define global marketing strategies and execute with a local focus- Serve as active face of the agency, leading presentations ranging from corporate strategy to tactical results and campaign insights

New York, Us

This position entailed leading the worldwide media and marketing team for Hewlett-Packard to deliver high quality marketing plans in the consumer and technology industries, providing high-level strategy on media tactics and global marketplace trends, supervising the day-to-day implementation of the global media strategy, and championing the expansion of HP's media presence in current markets while developing strategy origination in emerging markets. I leveraged data analytics to optimize marketing strategies and drive maximum return on media investment across platforms and channels.- Managed all centralized global media strategy and execution in multiple languages- Led global coordination across EMEA, APAC, and LATAM regions - Built and supervised worldwide media team, including two direct reports and four indirect reports- Spearheaded digital display, social, and lead generation media strategies- Championed client relationships across multiple business units, growing the worldwide share of spend for centrally planned initiatives- Lead volunteer initiatives including an annual food-drive and day-of-service at a local children's after school program.

New York, Us

Strategic lead on the commercial and consumer businesses for Hewlett Packard's Image and Printing Group. Media and marketing strategy includes communication planning and media activation across traditional, broadcast, and digital channels.- Champion client relationships and deliver all key client recommendations and analytical reports- Manage a team of direct reports and lead their career development- Spearhead operational process optimizations leading to time efficiencies and consistency across various campaign applications- Mentor to team members across agency, and leader regularly tapped by management for complex project resolutions

New York, Ny, Us

As the Midwest Account and Ad Sales Manager for Quartz, I championed all client-publication relationships for the Midwest, assisted in the development of all custom content for clients, and drove strategic media opportunities for leading advertisers within a global business news brand.- Built client portfolio from two to over 50 brands, and established Quartz as a notable name in the Midwest market- Collaborated with agencies, marketing teams, and IT to develop comprehensive marketing opportunities for clients

New York, Us

As a media associate, I managed an annual budget of $26 million, and coordinated all client print and out-of-home media, as well as coordinated all traffic and buys for radio and TV broadcast spots. I managed contracts exceeding $1.3 million, and negotiated out-of-home media campaigns for all clients of Spark Communications, including NBC Owners and Operators, Caterpillar, and Art Institute of Chicago. I also spearheaded an extensive social media research project for Suzuki Automotive's Kizashi sedan that entailed market research, demographic data compilation, and social media strategy.

Master Of Business Administration (Mba), Marketing Management, Analytics Management, Statstics & Econometrics, International Business

B.A., Communications And Music (Double Major)