An international place development & marketing expert, passionate about branding and cities. More than 15 years associated with territorial marketing and economic development consulting. Graduate of Lodz University (Poland), with the major of “special economy – managing the city and the region”. Student of the The Chartered Institute of Marketing (London/Warsaw) and the Stonebridge Associated College. Between 2001 – 2003 consultant for the Polish Agency of Tourism Development and a cofounder of the first tourism marketing strategies for cities and regions in Poland.From 2010 founder and President of Best Place - European Place Marketing Institute - a new consulting organization that aims to professionalization and popularization of place marketing and branding in Central and Eastern Europe (http://bestplaceinstytut.org/en). Currently Best Place Institute is a key partner for major city and region marketing projects in Poland (Krakow, Warsaw, Gdańsk, etc.). As well as an important partner for international projects (Ukraine, Czech Republic, Georgia).A jury member of many competitions, for example for the ‘Polish Advertising Competition KTR’, 'EFFIE Awards', ‘Best Tourist Product’ (Polish Tourist Organization competition) and on the ‘Best Promotional Publications’ (“Zlote Formaty” competition). Speaker at dozens of conferences in Poland and abroad, including the first conference in Russia devoted to the city marketing (City Marketing and Development Congress, Moscow), the first congress of tourism marketing in Lviv (Win with the Lion, Lviv, Ukraine), and the first place branding conference in Brazil (Place Branding Seminar DIRECTIONS).Engaged by the British Council to the international group of experts ‘City Idea Bakers’. Two-time winner of Mieczyslaw Orłowicza award for the best press and television materials to promote the polish tourism.