Marketing Director / Vod Relations
Toronto, Canada Area
108 Media is a content distributor for film, television and VOD content.A focus on providing robust B2C campaigns relating to highly targeted audiences throughout the U.S. and Canada. Responsible in forming direct, critical relationships to VOD platforms including Vimeo and Amazon to ensure 108 Media's ability to aggregate client content.Develop and implement social media programs for each property including but not limited to blogs, Facebook, Twitter, LinkedIn, and YouTubeFoster key digital editorial connections ensured hero images and reviews across multiple assets including Fandango, MovieClips Channels, and acclaimed review sites. Worked in close conjunction with multiple PR firms, developing programs based on an understanding PR firm specialization, thus ensuring effective use of PR related funds and that reviews, interviews and features found their way to the correct audience.Sought out and in BitTorrent's pioneering "Bundle" process, in which 108 Media would provide free digital content to effectively bait consumers. Secured multiple hero positions for each property that equated to 800 000 daily impressions.Managed digital asset deployment and split test ad campaigns over multiple exchanges with a keen eye on optimizing content accross web, social and mobile media (including keyword analysis, post/ad time, post/ad effectiveness, and geographical hot-spots)Industry trade show management and editorial announcements at show.
