Hi, I’m Adam — a cross-disciplinary strategist experienced in transforming brands through deep insights and creative strategies that connect with consumers across touch points. My expertise spans brand, PR, social media, product design, and experiential marketing, equipping me to lead teams in crafting memorable, results-driven brand experiences.I specialize in earned media, developing insights into consumer communities, behavior and cultural trends, and inspiring innovative brand communications that resonate and engage. Whether through influencer partnerships, immersive activations, or seamless online-offline experiences, my strategies deliver meaningful engagement and measurable growth.Some highlights of my work:● Led Hilton's "Stay Like ___" experiential program, driving guest engagement and loyalty.● Spearheaded the creation of IKEA US brand activations, earning two Effies and a Jay Chiat Award.● Directed Harley-Davidson's digital transformation, modernizing the customer journey with an app and website redesign.● Redefined a global brand platform for a legacy company, expanding market share and renewing relevance.When I’m not designing impactful campaigns, you’ll find me surfing, riding or repairing motorcycles, and hanging with my awesome daughter.Let’s connect! I’d love to discuss your brand’s next big idea or discuss strategy and innovation.Key Competencies:● Integrated Brand Strategy● Consumer Insights & Behavior● Earned Media Expertise● Digital Transformation● Cross-Platform Campaigns● Experiential Marketing● PR Strategy & Advocacy● Customer Journey Optimization● Team Leadership & Collaboration● Innovation Strategy● Data-Driven Decision Making● Cultural Monitoring & Social Listening● Agile Project Management● Product Design & Development● Market Penetration Strategies
Listed skills include Integrated Marketing, Digital Strategy, Digital Marketing, Advertising, and 25 others.
