Adam Mucci Email & Phone Number

United States

San Jose, California, US

Las Vegas, Nevada, US

• Operationalize and grow natural beverage business into national brand
• Expanded sales distribution to major retailers, natural foods distributors and resorts including Walmart, Costco, Albertsons/Safeway, Aldi, HEB, Sam’s Club, World Market, KeHE & Target totaling over 2,500 locations
• Negotiated consolidation logistics partnerships to manage direct to DC retail delivery program
• Developed signature, award-winning Bloody Mary mix in conjunction with chemists and manufacturer
• Raised capital for business growth

• Founding member of organization responsible for sales and operations worldwide with heavy emphasis in China
• Closed over $20M of US sales in first 18 months of operations including retail and distribution agreements
• Built business models for multiple verticals imported from mainland China including Windows based PCs and tablets, Breo massage products, e-mobility products like e-bikes and hoverboards and various other products
• Created and cultivated KRUZER to become fastest growing e-bike brand in US
• Negotiated numerous production agreements with Chinese factories in multiple verticals

Pleasanton, California, US

• Executive level business development driving incremental pre-paid distribution into untapped verticals; Responsible for account development, business modeling and contract negotiations
• Identified and developed key strategic accounts forecasted to drive $100M or more of Load Value
• Drove adoption of closed loop (Nordstrom/iTunes) and open loop (Visa/Amex) gift card programs at retail
• Negotiate agreements to incorporate gift card support into digital wallet and mobile payment solutions
• Increased market share of pre-paid telecom program at new and existing partners

• Executive level business development leader with a key role in organizing and integrating Qualcomm iBeacon and geo-location solutions into stadiums and large venues
• Primary liaison between major sports leagues, teams and major digital agencies
• Integrated product development roadmaps with customer requirements
• Negotiated agreements with key partners to proliferate emerging technologies in large venues
• Partnered with corporate marketing to evaluate and value in-kind marketing proposals from partners

San Diego, CA, US

• Principal architect of FLO TV Personal Television and FLO TV direct to consumer business including product definition, financial modeling and go-to-market execution.
• Lead cross-functional teams including content, product development and marketing to evaluate, design and implement new business opportunities for FLO TV
• Develop detailed business cases and go-to-market strategies for FLO TV product offerings and obtain approval from Qualcomm executive team. NPV of approved products in excess of $1B.Collaborated with International OEMs.
• Negotiated distribution and marketing agreements with over 10 national, regional and online CE retailers including Best Buy, Radio Shack and Amazon to gain premium placement and merchandising in-store.
• Negotiated development and manufacturing agreements with selected Tier 1 OEM valued at over $25M
• Primary Qualcomm contact for presenting FLO TV business model and strategy to C level management at international partners

Singapore, SG

• Executive level position responsible for creating and managing new business opportunities with existing and new business partners. Develop business models for Singapore based executive team to gain approval of new.
• Build new business development channel sales from $0 to $16m annually in 18 months
• Initiate and manage strategic distribution and content relationships with large corporate customers including Comcast, AT&T, AOL, Yahoo, Disney, Sprint, Google, CBS and XM Radio
• Maximize digital music partnerships with global brands including Yahoo! Music, AOL Music Now, Napster and eMusic to increase awareness of Creative products within their customer bases, monetize inbox promotions and.
• Extend reach of private-label manufacturing business outside of existing partnerships to consumer brands such as Reebok, AT&T, Hasbro resulting in over $60M per year in additional product revenue.
• Improved retail market share of core products by negotiating contracts with advanced technology companies to improve functionality of product line including video download, remote webcam access and university network.

Round Rock, Texas, US

• Led team of six managers in developing Dell’s desktop, notebook and consumer electronics strategy including product development and marketing campaigns. Oversaw strategic planning and new business development for.
• Created Dell initial digital home strategy incorporating legacy PC product lines with Windows-based and traditional consumer electronics and presented to executive committee with product development recommendations
• Launched Dell product lines for XPS gaming desktops, pre-configured notebooks, HDTVs, MP3 players, PDAs and printers
• Negotiated co-marketing agreements with 3rd party providers, suppliers and non-traditional partners to subsidize $1M of Dell consumer marketing expenditures.
• Developed successful consumer broadband program with providers including Comcast, SBC, Verizon and Earthlink resulting in over $20 million annually

El Segundo, CA, US

• Managed staff of five in promotion of DIRECTV’s signature product, the NFL SUNDAY TICKET sports subscription package, with an annual marketing budget of $15 million
• Responsible for P&L on exclusive consumer sports programming package increasing revenue 63% annually, generating revenue of $557 million and margin of $55 million over four years.
• Worked closely with advertising agencies to develop creative for national acquisition campaigns
• Worked with executives at key retailers Circuit City, Best Buy, Wal-Mart, Radio Shack and Blockbuster to develop aggressive marketing campaigns within strict guidelines
• Presented financial benefits analysis to premium service providers HBO, STARZ! and SHOWTIME, ensuring participation in acquisition offer and call center incentives to increase value of consumer offer and reduce.
• Managed $7 million NFL sponsorship package, including title sponsorship of NFL QB Challenge focusing on elements that reduced costs in other areas of company

US