Adam Muthama Email & Phone Number

Kenya

1. Define and execute product vision and strategy within Group Digital and Company strategy2. Own Group Airtel Lite and Web portals product strategy and roadmaps3. Prioritize features and capabilities with Group team and OpCos4. Monitor product performance and architectural alignment5. Set and achieve user growth targets6. Manage eCommerce and mCommerce sales of Core GSM, VAS, FS productsCustodian of global catalogue of products and services7. Utilize Group's access to merchants, agents, and participants for platform model via progressive and open web channels

Kenya

1. Go-to-market strategy and implementation support for new product launches.2. Designing and delivering customer journeys to improve the customer and business experience and ensure consistency and quality of the customer experience.3. Incharge of all online customer touch points; Website & selfcare portals, Mobile App, Social Media platforms, etc.4. Managing the creative, digital media agencies and digital partners.5. Forecast, budget planning and management across all digital media.6. Setup, monitoring and reporting of digital analytics to drive success, on-going improvements in customer experience and business results.7. Market research, data collection and analysis to understand the complete digital services & communication needs of customers and key internal and external stakeholders.8. Identify and build new channel approaches, validating effectiveness and carrying them to ‘business as usual’ status across the teams.

Nairobi, Kenya

1. Develops and implementing digital and social media communications strategy and plan. 2. Managing all creative, PR/Media agencies and media partners; ensuring campaigns are delivered on time and within budget. 3. In conjunction with senior management, merchandising and marketing team, ensure consistency and compliance in all the contents created across all internal and external communication channels including, but not limited to, collaterals, website, social media, advertisements, internal messages, etc.4. Collaboration with all stores, global IT teams and other functions to define and roll-out innovative new digital tools, services and marketing campaigns.5. Proactively managing and mitigating issues and customer inquiries/complaints, keeping a close eye on how issue is unfolding within social media.

Hq Nairobi

1. Social Media: Oversee all company Social media platforms.2. Manage corporate and E-commerce website, and lead in the development of strong and positive brands and corporate image on digital. 3. Develop and create content across different platforms.4. Reporting & Metrics: Constant monitoring of customer journey, engagement and conversion rates and identifying improvements and necessary developments.5. Campaign Development: Build the digital implantation and amplification of all marketing campaigns/programs, in close collaboration with the Nakumatt Digital agency and Brand teams, and the Commercial Team.6. Managing the companies sms/email campaigns and communicating company brands through sms/email marketing.7. Liaise with external agencies and technical vendors

Nairobi, Kenya

•Provide digital channels for customer support and ensure they are managed effectively to improve customer satisfaction;•Lead cross-functional teams to integrate digital channels at various customer touch points;•Devising strategies to drive online traffic to the company website and tracking conversion rates and making improvements to the website;•Developing digital marketing and business development trends, devising proactive plans to exploit and manage emerging business trends and advising management on new business opportunities;•Providing insights for market opportunities and ensuring the customer journey across all our digital assets is consistent with the company’s brand;•Forecasting revenues, budgeting, cost management and monitoring of digital expenditures;•Managing the re-design of the company websites and cultivating client’s various online communities like Facebook, Twitter and LinkedIn;•Improving the usability, design, content and conversion of the company website and evaluating customer research, market conditions and competitor data;•Prepare and submit quarterly board papers providing insights to SMG digital business, competitive analysis and industry trends.

Nairobi- Kenya, East Africa

•Digital Ad Sales Agency and Direct business.•Provide Digital Marketing Solutions and digital strategy leadership, continuously-growing indispensability through customer insight and service excellence.•Develop a digital communications strategy that is informed by client brief;•Developing and managing digital marketing campaigns and assets to ensure alignment with the clients brand;•Utilizing a range of techniques including paid search, SEO, PPC and overseeing the social media strategy for the company and other brands;

Nairobi, Kenya

•Digital Ad Sales Agency and Direct business.•Developing in-depth knowledge of the industry by providing clients with robust solutions and experiences that help them achieve their business objectives in the Digital Space.•Effectively use of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, etc.) while deploying them in different Digital Strategies.•Provide Digital Marketing Solutions and digital strategy leadership, continuously-growing indispensability through customer insight and service excellence.

Linguistics, Media And Communication, Honors

Activities and Societies: I served as the Editor in chief-The Sculptor Magazine (Campus Magazine) in my final year and served.

Icdl, Computer Studies

International Computer Driving License

Art History, Criticism And Conservation

Activities and Societies: Drama-Arts - Served as the Drama President, Wildlife Club, Football TeamKenya Certificate of Secondary Education