As a B2C fractional CMO, I specialize in driving growth for consumer-focused brands by implementing strategic marketing initiatives tailored to each company's unique needs. Leveraging my deep expertise in digital marketing, brand positioning, and customer acquisition, I work with businesses to enhance their market presence, optimize customer journeys, and deliver measurable results. Whether it's leading go-to-market strategies, improving conversion rates, or building brand loyalty, I focus on delivering scalable marketing solutions that align with the business's goals, ensuring maximum impact within a flexible, cost-efficient model.

Steered comprehensive marketing strategy and operations, focusing on customer acquisition, retention, and partnership development. Oversaw creative and content development, social media management, CRM, and data analytics, ensuring alignment with brand strategy and business objectives. Implement testing and conversion rate optimization processes to enhance overall marketing effectiveness. Lead a rapid transition into the role, assuming leadership of brand and marketing within three weeks. Redesign membership programs to mitigate churn and foster scalable growth.- Championed a dynamic team to achieve over $40M in revenue, concurrently driving significant improvements in gross margin through strategic leadership and innovative initiatives.- Spearheaded website management initiatives, optimizing user experience and enhancing online visibility through strategic content updates and SEO techniques.- Achieved first-time profitability for the organization after 10 years through strategic leadership and operational oversight.- Streamlined operations and increased efficiency, taking over leadership from departing CMO with minimal transition time.- Developed and executed a comprehensive brand strategy that improved customer retention rates and brand identity.- Implemented a revamped membership program, resulting in reduced churn and increased adoption rates.

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Established a robust growth marketing department from the ground up, focusing on both online and offline channels to escalate subscription growth. Orchestrated the launch of diverse marketing channels including Affiliate, CRM, Direct Mail, Display, Print, Paid Media, Social, and Video (OTT and CTV), demonstrating versatility and strategic acumen. Spearheaded the brand refresh and new website development, acting as the principal marketing stakeholder and ensuring alignment with corporate vision.- Executed a B2B-focused initiative that funneled qualified leads to community events, resulting in a significant boost in conversions.- Led a cross-functional team in executing a comprehensive brand refresh, enhancing market presence and consumer engagement. Directed creation of a new corporate website, improving user experience and supporting brand's strategic marketing initiatives.- Oversaw integration of CRM systems, optimizing customer relationship management and supporting sustained business growth.- Expanded the company's national presence, directly contributing to a significant 25% of annual revenue through the nascent Direct to Consumer department.- Pioneered and scaled the B2C department to contribute 30% of company revenue within its inaugural year, concurrently leading a successful brand refresh initiative

Increased international user base by spearheading desktop adoption and app growth through effective localization and diversified marketing strategies. Boosted consumer engagement and increased revenue by implementing a cross-device CRM system and automation. Optimized the marketing mix contributed to a notable rise in global consumer activation rates.- Doubled budgets and forecasted revenue through rapid growth and exceptional CAC: LTV performance by establishing a B2C department.- Drove growth in international consumer subscriptions by enhancing revenue streams through targeted campaigns.- Collaborated with the Head of Sales to craft a tailored onboarding/sales CRM solution, driving enhanced pipeline conversions across SMBs and Fortune 1000 enterprises.- Enhanced EU market presence by executing innovative marketing tactics, such as OTT, Podcast, and Influences campaigns.

Orchestrated nationwide marketing campaigns tailored to regional legal needs, positioning Court Buddy as the leading marketplace for flat-rate legal services in the U.S. Enhanced retention rates and increased conversions on our legal services platform by implementing strategic mid and lower-funnel marketing automation. Collaborated with internal stakeholders to optimize campaign performance, resulting in measurable improvements in brand visibility and market penetration. Orchestrated exponential user base growth, elevating Court Buddy to the foremost position in the U.S. flat-rate legal services market through the development of a dual B2B and B2C marketplace strategy.- Achieved a remarkable 45% reduction in Customer Acquisition Cost through targeted marketing optimizations.- Grew the company's market presence from a two-city startup to a nationwide legal marketplace with limited Series A funding.- Exceeded key performance indicators for user base growth, solidifying Court Buddy's position as a top provider in the industry.- Expanded cross-channel marketing efforts by designated market areas, surpassing 20% monthly growth targets and reducing Customer Acquisition Cost by 45%.- Utilized consumer research insights to inform strategic thinking and thought leadership, driving data-informed decisions that propelled market dominance and sustained growth.

Spearheaded marketing strategies across diverse platforms, driving product launches with bold campaigns and analytics, resulting in heightened brand visibility and market penetration. Cultivated an environment of innovation, attracting top talent and driving continuous improvement in audience development strategies, strengthening Ozy's market position and revenue- Enhanced brand presence across Web, TV, Video, Podcast, Outdoor Events, and App platforms through dynamic marketing strategies.- Oversaw the pivot to a video-centric strategy, producing over 300 videos that garnered 60M annual views, resulting in a 500% increase in reach and a doubling of social media followers.- Optimized spending and performance tracking for over 1K campaigns, ensuring efficient allocation of multi-million-dollar budgets.- Built and managed a high-performing team, earning industry recognition such as a Shorty Award (The Third Rail with Ozy) and a top 10 ranking on Apple (The Thread).- Enhanced brand awareness and engagement through digital and video initiatives, leading to recognition as a finalist in the Webby Awards (Life Interrupted).

Managed all SEM/Facebook/Mobile/Display marketing channels both domestic and internationally. Lead optimization of marketing creative and messaging across all marketing channels. Lead omni-channel marketing efforts to acquire, retain and brand-build while also maintaining budget and executive management goals.

Managed mobile marketing around the relaunch of AOL's flagship app. Created communication strategy between the corporate brand and our consumer through mobile channels.Lead marketing efforts for AOL's premium membership tech support. Executed a multi-million DMA focused marketing campaign to prove the viability of the product and its ability to produce ROI.

Managing the North American App and Mobile commerce for Rosetta Stone. Optimizing and monetizing new revenue channels to provide growth and helping our business transition into new areas of distribution.Continue leading RS Mobile/Tablet experience which includes Media Buys, PPC Campaigns, Landing Page Experience, APIs, etc.

Maintained and executed promotions and marketing tacticsCreated a strong online community for our website and email contacts. Created our Daily Deal emails and strategies for optimal performance.