Adam Reed Email & Phone Number

San Francisco, Ca, Us

- Drove and supported 100X increase in traffic and revenue over 5 years by recruiting a high-performance team of 5 engineers with emphasis on rapid deployment, clear prioritization, individual empowerment, testing, and developer productivity- Architected and scaled website to support 10MM monthly pageviews and millions in yearly sales via React/Next.js frontend, Python/Flask API backend, with Postgres, Redis, CloudFront, CI/CD pipeline- Designed system to scale marketplace catalog to 6MM products with Postgres and Python / Flask, kept in sync with 10k external merchants via various APIs using async Celery task queues with automated worker scaling and task prioritization- Led integrations with key partners Spotify and YouTube using async tasks queues and matching system to reconcile 200k music artist names between systems, driving millions in yearly sales- Developed a backend system that generated and continuously updated over 20 million shipping cost estimates for dynamically priced products, enabling advertising on Google Shopping- Led the successful 18-month incremental migration of a legacy frontend to React, guiding the team through implementation while balancing migration efforts with ongoing product needs and feature development- Carried out zero-downtime platform migrations, including payment processor and email marketing migrations- Built a React app to serve as embedded Shopify Sales Channel app for 500+ Shopify merchants, leveraging Google Cloud Pub/Sub for webhook event flow and Python backend for processing- Directed security initiatives, including implementing AWS Firewall with custom rules and integrating Datadome via AWS Lambda (@Edge) to mitigate advanced threats- Managed and mentored a team of up to 5 mid-to-senior engineers, conducting 1:1s, coaching, goal setting, and supporting career development- Collaborated with CEO and department heads to lead company-wide strategic goal setting (using OKRs), planning, and roadmapping exercises

San Francisco, Ca, Us

- Built an automated email marketing system in Python, sending up to 300k emails / day and driving millions in yearly sales- Integrated and launched Apple Pay on the day it was released for Safari, ultimately increasing conversion rate 15% for eligible users, by building new Python backend endpoints to support Apple Pay flow- Increased revenue 30% by refactoring our checkout flow, including frontend, backend and database models, to allow international orders - Implemented multiple major e-commerce features, including: discount code and gift code systems, currency conversion, fraud detection, email capture (Full-stack: Python, Postgres, legacy Node/Express frontend with jQuery + Bootstrap)

Boulder, Colorado, Us

- Led and managed engineers from junior to senior level. Grew team from 4 to 7 engineers in first 3 months- Tech lead for groups of 1-4 engineers on projects including: a CrossFit team competition website, creation of internal CMS and new front-page for crossfit.com, an iOS app to replace Scantron forms/scanning, a map with locations of 13,000 CrossFit gyms and upcoming events- Collaborated with department heads and executives as the engineering representative during product development, translating their ideas, goals, and timelines into actionable project features that aligned with technical capabilities and current roadmap

Boulder, Colorado, Us

- Designed and implemented CrossFit Games website; scaled from 70,000 users in 2012 to 270,000 in 2015 (PHP, jQuery, MySQL), handling 120M monthly pageviews and 5,000 requests per second at peak- Developed a system for CrossFit’s charitable foundation to run worldwide fundraisers. Over 1.5 years, 23,000 users created pages to raise funds, and over 43,000 donated- Developed an API enabling CrossFit’s login integration with a third-party event management system, which handled all training seminar registrations, the company’s second-largest revenue stream- Converted the CrossFit Games and charitable systems into a single codebase/framework to support 15+ new sites/applications built in the first 3 years- Architected AWS cloud infrastructure, worked with sys admin to implement it on AWS (EC2 server fleet, CloudFront CDN, MySQL, Memcache, log aggregation, deployment process, build/integration server)

Needham, Ma, Us

• Full-stack engineer, worked on logged-in/member systems. Created implementation plans, gathered feedback and ideas from coworkers, and presented plans for review. Coded, performed QA and wrote automated tests.• Helped rewrite login system. Replaced dozens of different implementations and allowed all logins to use one shared framework and code path.• Wrote scripts to work on live database of 20+ million members.• Rewrote member profile area of the site from our old codebase/technologies to our current code-base. Reimplemented backend code, replaced a proprietary JavaScript library with open source.• Overhauled TripAdvisor’s first iPhone app. Developed the server-side logic to provide a data feed of restaurants for app