Adam O'Donnell Email & Phone Number

Greater Atlanta Area

• Leader for all web analytics data for a shared environment that serves more than 50 AAA clubs/organizations across 8 travel products.
• Point person for all web analytics, delivering not only dashboards and reports but guidance and insights on the meaning behind the numbers for executives, marketing groups, and product teams.
• Provide instructions or hands-on execution of analytics tagging/tracking, allowing marketing teams of all levels of analytics experience to implement campaign optimization, action-based reporting, and funnel tracking.
• Created advanced data pipelines, extracting data from Google APIs, website data layers, and multiple databases to capture the user experience across multiple travel products where the user isn’t necessarily following a.
• Use these complex data models to link online engagement metrics with confirmed bookings, providing a clearer understanding of the impact of digital marketing efforts and website design.
• Perform ongoing A/B testing using tools such LaunchDarkly to toggle on/off site features, helping to promote and improve user design and experience.

• Lead analyst and subject matter expert for web performance analytics, providing dashboards, guidance and insights
• Point person for all web performance analytics, guiding marketing, product, and development teams on all website-related metrics.o Create and manage globally-utilized dashboards using data extracted from Google.
• Created global dashboards for 27 new country websites enabling web analytics tracking from day one of each site launch and ensuring that immediate changes can be made based on analytics learnings.
• Utilize R, Python, and other data science techniques to extract large amounts of data via Google APIs providing easier comparison and investigation across greater time periods, multiple platforms (i.e. Google.

Greater Atlanta Area

• Optimization Analytics Lead for Small Business Product Line
• In charge of web analytics for three small business product lines with the focus on improving engagement and conversions through data-driven decisions.
• Produced on-going optimization reports designed to track users’ traffic patterns, actions taken, and recommended A/B testing scenarios.
• Created advanced tracking metrics using Google Analytics and Google Tag Manager to allow for reporting on more innovative user actions such as scroll depth, as well as enabling organization of actions such as.

Greater Atlanta Area

• Responsible for North America Web Performance Analytics and Management of Google Analytics Platform.
• Delivered web performance reporting to North American marketing, web, and sales teams.
• Provided deeper understanding of analytics through monthly guidance calls, enabling high-level decisions based on web performance data.
• Created company’s first true shopping cart funnel reporting structure. Working with IT to code shopping cart pages to all for complete tracking of all possible customer conversion journeys.

Greater Atlanta Area

• Led digital strategy for the global software company’s U.S. small business product line.
• Manage multiple vendors, agencies and internal resources in order to create and execute yearly digital marketing plans that worked hand-in-hand with any offline department marketing plans in order to meet company goals.
• Put in place and managed an ongoing testing program that saw click-through rate for website calls-to-action boosted by 50%.
• Produced monthly and weekly analytics reports, based on new templates I created, that pull data from Google Analytics, WebTrends, Google AdWords and internal reports into easy-to-read dashboards distributed to.

Atlanta, GA

Managed Global SEO Team for InterContinental Hotels, the largest hotel company in the world with 7 brands including Holiday Inn, Crowne Plaza and Hotel Indigo.- Led a global team of high-performing global SEO Team with remit including natural search, local search and domain management. - Increased team size from two to four members, taking on more.

Atlanta, GA

Managed all interactive marketing such as websites, social media, email marketing, and search engine optimization/marketing.- Captained the creation of online projects and solutions involving email marketing, online advertising, social media marketing and search engine marketing. - Rebuilt Aarons.com, company’s flagship website, from the ground up to bring.

Atlanta, GA

Managed online presence for company’s sponsorship program, including NASCAR and NHRA. Also worked in marketing capacity on-site at events. - Wrote blogs and other materials for an internal web portal that helped sell the message of NASCAR and the company’s sponsorship of the sport, as well as promote employee contests and goals. - Managed company’s NASCAR.

Atlanta, GA

Responsible for multiple online projects, including Sponsorship websites and digital asset management system. - Rebuilt NASCAR sponsorship site – racing.ups.com – around Movable Type, a blogging/content publishing platform. Allowed content writers to post new articles and announcements several times a week without the requirement of a programmer or.

Atlanta, GA

In charge of all web content and day-to-day operation of all Public Relations websites. - Overhauled online strategy, managed the launch of five external sites and one internal site. - Provided consultation to senior management, affiliated work groups and vendors on the strategic use of the Internet to achieve business, brand and image objectives..