- Develop and execute strategies to bring new products and services to market.- Collaborate with cross-functional teams (marketing, sales, product development) for cohesive product launches.- Oversee the product design process to align with customer needs and business goals.- Analyse market trends, customer feedback, and competitor activities to refine product strategy.

We are the user-centric consultancy. We help companies improve their designs and products. We analyse real customers interact with interfaces (websites, mobile devices, even prototypes and physical products). Then we provide insights into the design’s strengths, weaknesses as well as ideas to solve design problems.

Co-designed the London School of Economics Marketing Career Accelerator curriculum, ensuring it equips learners with essential marketing skills, including campaign design and management, developing and presenting a marketing strategy, making data-driven decisions and leadership.Learn more at https://onlinecareeraccelerators.lse.ac.uk/lse-digital-marketing-online-career-accelerator-programme-brochure

At Vodeno, a rapidly expanding Banking-as-a-Service leader, I managed the comprehensive marketing budget and led all aspects of marketing and communication, spanning earned, owned, and paid media. I crafted and executed the 'True BaaS' go-to-market strategy, driving significant brand evolution. - Managed €500K+ annual marketing budget across all marketing and communication channels. - Led successful rebranding of Vodeno, including website overhaul and brand identity refresh within tight timelines.- Managed a team of marketers and agencies, expanding reach across key European markets and executing opportunities-driven ABM campaigns with regional sales teams.- Designed and executed multi-faceted marketing strategies (digital lead generation, events, ABM) using HubSpot and WordPress. - Doubled the client base, improved conversion rates, and managed a steady flow through the MQL/SQL pipeline.

One of the fastest-growing London fintech companies. Started as an independent employer branding consultant and later took over marketing activities, including budget management, product positioning, and B2B marketing across digital platforms, events, content creation, and partnerships. Also led cross-functional teams to deliver results.

Was headhunted by the global headquarters to join the UK market in preparation for the IQOS launch. Focused on e-commerce optimization, from customer onboarding and KYC to advocacy stimulation across the user journey. Also contributed to promoting digital skills and agile methodologies across the organisation.

Many banks have the ambition to deliver better technology to their customers, but are held back by the legacy platforms and technology. Banks spend an incredible amount just to stand still. Cost of change is huge, and cost of operations is too expensive because of an inability to automate processes. Banks have built interface layers with more modern technology, but there is only so far you can go before the foundations themselves have to be replaced. Building the new foundations for banking is Thought Machine’s mission.

Accelerating the People Revolution.A challenger brand launched by global financial technology consultancy, Capco. Was responsible for launching across digital channels, managing the community, and conducting user testing of our products. Orchestrated the campaign that led our solution, the SnapDonate app, to win a prestigious Webby Award.

• Execute marketing campaigns to support lead generation and awareness of Moody’s Analytics Enterprise Risk Solutions• Create prospect lists to support marketing programs• Leverage marketing systems including SalesForce.com, Marketo and AdWords to manage marketing campaigns• Manage updates to moodysanalyics.com website• Support marketing, events and product teams to implement agreed upon marketing deliverables• Support with writing content for fact sheets and website

Responsible for social media channels management, website updates and newsletter creation and distribution using Salesforce CRM.

First hire. Web developer and partly product manager. Apart from development, redesigned the homepage, conducted 2 full audits of the site and an analysis of the competition.

Coordinating and participating in projects focused on IT learning, entrepreneurship and sales.