Leading product strategy and development, establishing a Client Advisory Board to gather feedback and drive enhancements for a portfolio of SaaS applications. Overseeing the formation of a new product org, managed sessions on customer discovery and product features, and facilitated discussions to align product direction with client needs.

Leveraging 18+ years of experience in digital technology planning, product management, and software development to establish a self-employed consulting practice focused on helping pre-seed and early-stage startups build and manage product offerings, software solutions, and product organizations cost-effectively.

Developed and executed a strategic product vision at Chorus Software, aligning cross-functional teams in sales, marketing, research, and product to achieve shared business goals and respond to market trends. Leveraged Product Lifecycle Management and SDLC best practices to launch a B2B SaaS MVP five months ahead of schedule, saving $1.75M. Increased freemium-to-paid conversions by 40% and user engagement by 25% quarter-over-quarter through Product-Led Growth (PLG) strategies and customer-centric feature launches.Managed a global team of 150, fostering a culture of collaboration and transparency. Implemented prioritization matrices, improved scrum workflows, and established QA processes, significantly enhancing product quality and operational efficiency. Partnered with Sales and Business Development on client pitches, new revenue opportunities, and government RFPs, contributing to a 20% increase in new business acquisition.

At Groups360, I led strategic product development to launch new offerings and revenue streams, creating a product vision and 18-month roadmap that aligned with core competencies while opening new revenue channels and modernizing technology. I collaborated closely with cross-functional teams to drive business results, and I fostered a resilient product team through one-on-one coaching, quarterly OKRs, and a transparent career laddering framework.

At SmileDirectClub, I led the product roadmap and strategic initiatives for Marketing Technology products, leveraging customer feedback, data analysis, and business insights. I managed product teams and collaborated with marketing to develop features and engagement strategies, culminating in the successful launch of a new website and mobile apps to support the company’s growth toward IPO. Overseeing two teams of Product Managers, Designers, and Product Marketing Managers, I drove go-to-market strategies and feature launches for the marketing product portfolio. I partnered with stakeholders to align project plans with business goals, ensuring effective communication and completion of company initiatives in a dynamic environment.

As Co-Founder and Head of Product at Strategic Compliance Group, I drove the company’s growth within the legal cannabis industry by defining vision, goals, and KPIs in collaboration with founding partners. I crafted a lean canvas business plan that supported initial client acquisition, averaging $20K per account. Leading product development, I conducted market research, defined customer segments, and developed a strategic roadmap aligned with market and growth needs using the Pragmatic Marketing framework. I implemented a market validation process, fine-tuning the product based on pre-launch feedback, and executed a successful go-to-market strategy with a website, branding, and digital media campaign.

• Responsible for the end-to-end delivery of application technology solutions in line with strategic business objectives for 11 mobile apps in various stages of development lifecycle. • Provided consultation to senior leadership and internal clients around solutioning, roadmap timing & budget trade-offs, and vendor selections.• Oversaw product planning, delivery, release management, and deployment to ensure technology standards and business needs are met across 10 full-stack pods.

At iCitizen, I led the product vision, roadmap, and development for D2C web and mobile consumer apps, achieving a 35% increase in user engagement over five months. I defined and analyzed performance metrics to guide new product development, leveraging user behavior and customer insights to enhance engagement, even as the startup faced funding challenges.

At Signal, I contributed to the development of a leading B2B AdTech and MarTech identity resolution and personalization SaaS platform, ultimately acquired by TransUnion. I drove innovation by managing a diverse vendor landscape and led global API and S/FTP integrations, increasing market share and opportunities by 25% YoY. Overseeing two product teams (Global Integrations and Data Distribution), I focused on market penetration and customer growth through data-driven product strategies. I prioritized backlogs, gathered requirements, wrote user stories, and conducted final testing, ensuring timely, high-quality releases to support platform expansion and customer success.

Led Global Integrations team to build vendor integration library, from inception to launch, leading to promotion to Senior Product Manager, Data Distributions. Utilized analytical data to track and measure KPIs to prioritize and gather technical requirements for the development and integration of 150+ vendor platforms, including DSP, SSP, DMP, AdNetworks, and RTB platforms. Conducted market research, validation, and competitive analysis to define product roadmap and feature prioritization, enhancing user experience, leading to new revenue streamsAssisted in establishing initial product team structure and foundational product management organization, aligning teams with business units, driving an increase in efficiencies and support of feature products. Utilized various research methodologies such as prototyping, A/B testing, competitive analysis and customer interviews to identify customer needs and update user experiences, increasing key product metrics by 90%. Led a 2 teams of six engineers and QA using scrum and kanban agile methodologies, to drive creative, timely, innovative, high quality product releases.

- Managed day-to-day client digital media relationships, communications and needs to various vendors and clients, identifying product and campaign requirements. - Implemented and managed client javascript tagging, retargeting pixel tracking and reporting for client campaigns and reporting.- Planned and developed client media strategies, including Search, Display (desktop, mobile, video, etc), DSP, SSP, DMP & RTB platforms, for client campaigns $100k-500k / year. - Owned creation and response of technical RFPs for client campaigns, managing and negotiating final budgets, resulting in effective recommendations. - Managed team of 2 Associate Digital Strategist across 6 annual and seasonal client campaigns.- Researched and analyzed digital metrics/data to strategically plan, optimize, and pace client campaigns.

- Delivered cost savings through recommended media plan strategies with skillful negotiations. - Identified opportunities based upon knowledge of client, media and marketplace, leading to high-quality buys. - Successfully managed and leveraged vendor relationships and executed client RFPs employing diplomatic communications to ensure high-quality deliverables that were timely, within specification and to the client's best advantage. - Regularly evaluated research to identify and accurately recommend media that was most effective at reaching target audiences. - Grew the business by creating, managing, and improving new Adwords and other search engine SEM accounts, driving SEO quality for clients. - Successfully implemented metrics, search analysis, client reports and key word optimization. - Built client reports that show campaign performance, and lead to successful KPI metrics.- Effectively reviewed and approved campaign budget caps, bid amounts, match types, forecasting, etc.

• Proven experience in planning and deploying digital media campaigns across Paid Search, Programmatic, Facebook & Instagram, LinkedIn, and Google Display Network; Google Ads• Responsible for the strategy development, deployment, and optimization of SEM campaigns• Developed media objectives and campaign KPIs to achieve overarching business goals, and presented media plans to clients, articulating recommendations.• Delivered against campaign KPIs and communicated performance on a regular basis to internal and external teams• Maintained expert knowledge of current digital media trends and integrated knowledge into campaign implementation.

• Responsible for the creation and delivery of digital ad assets from various local vendors for both digital and print campaigns.• Reviewed customer creative specs and requirements for ad placement.• Communicated project deadlines and development statuses to stakeholders to drive creative development processes. • Worked with both internal and external resources to ensure the timely delivery of projects.