Over the past few years, I’ve worked with some of the biggest names in the collectibles industry to help brands grow their communities.My first stint in the collectibles space dates back to 2010 with trading card manufacturer Futera, and along the way, I’ve realised that the true magic in collectibles isn’t just the products—it’s the communities, stories, and the connections. Now, I focus on helping brands in the collectibles space build engaged communities and loyal customers who’ll continue to buy and collect for years to come.I’ve worked closely with sporting royalty and built a significant network in football and other sports, collaborating with legends of the game to create memorable campaigns. Whether it’s bringing huge names on board or crafting activations that resonate, I know how to help brands harness star power to connect with their audiences in a meaningful way.I’m also obsessed with understanding the psychology of collectors. What drives them, excites them, and keeps them coming back. I help brands create products, content, and experiences that tap into these deepest motivations, turning casual buyers into lifelong fans.Whether it’s cards, events, coins, or services like grading and insurance, I work with founders and teams to build audiences, craft exceptional content, and bring their boldest ideas to life.If you’re building or growing something incredible in the collectibles space, let’s talk.