Adam Perez Email & Phone Number
Who is Adam Perez? Overview
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Adam Perez is listed as Director, Data Science at Acxiom, a company with 3863 employees, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Adam Perez.
Adam Perez previously worked as Director, Data Intelligence at Kinesso and Manager, Data Analytics at Merkle. Adam Perez holds Master Of Science - Ms, Information And Data Science from University Of California, Berkeley.
Email format at Acxiom
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About Adam Perez
Avid surfer, snowboarder, and outdoorsman who also just happens to be a data nerd. For work, I use my expertise in data analysis, machine learning, and cloud computing, to translate complex data into actionable insights to drive business growth and innovation.In my free time, when i'm not at the beach or mountains, I research ways that data and technology can help safeguard the availability of, access to, and safe use of water resources.
Adam Perez's current company
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Adam Perez work experience
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Director, Data Intelligence
Current
Manager, Data Analytics
- Built and led full product lifecycle of marketing data science solutions for portfolio of clients including JP Morgan, Cisco, and Republic Services.
- Media performance and product demand time-series forecasting using classical statistics (Holt-Winters Exponential Smoothing, ARIMA, Moving-Average, Autoregressive) and Deep Learning (Neural Prophet, Dense NN.
- Replaced GLM MMMs with ensemble models (Random Forest and XGBoost) to capture non-linear revenue attribution with SHAP Values (XAi) and fairly attribute incremental gains to marketing channels. Produced "importance".
- In strategic partnership with Google, Led Value-based bidding (VBB) GCP based solution which maximized ad conversion value at auction by incorporating both online and offline conversion values, as well as revenue and.
- Owned client analytics within several development work streams from KPI definition/designing measurement frameworks to automation of ongoing reporting and insights.
Senior Data Analyst Ii
- Led and performed the following media measurement solutions:
- Elevate the work of the whole team by automating need to know KPIs using SQL and Python enabling deeper insight behind the why's of KPI movement.
- Paid Media optimization lifts using time series intervention causal inference with bayesian structural time series model (BSTS).
- Built Dash web application to provide an automated media taxonomy quality assurance solution that managed the design and implementation of taxonomies. Improved dataflow efficiency by 95% and accuracy by 98%.
- Using Snowflake, Big query, and Redshift databases, built Datorama, Tableau, and Power BI dashboards to support ad-hoc stakeholder questions.
Social Media Coordinator & Strategist
- Designed and implemented a multi-class logistic regression classification for social sentiment sensitivity using frequency based NLP data mining methods to support social brand reputation management
- Run analysis to support ad-hoc inquiries by social media SME's
Colleagues at Acxiom
Other employees you can reach at acxiom.com. View company contacts for 3863 employees →
Gwyn Foulkes
Colleague at AcxiomMilton Keynes, England, United Kingdom, United Kingdom
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KW
Kirsten Windsor
Colleague at AcxiomConway, Arkansas, United States, United States
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Sempek - Bsempe
Colleague at AcxiomConway, Arkansas, United States, United States
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SP
Sandhya Patel
Colleague at AcxiomLittle Rock, Arkansas, United States, United States
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JS
Jeff Stires
Colleague at AcxiomConway, Arkansas, United States, United States
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WJ
William Johnson
Colleague at AcxiomEffingham, South Carolina, United States, United States
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RD
Ray Donovan
Colleague at AcxiomGreater Houston, United States
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LJ
Luc Joly
Colleague at AcxiomParis, Île-de-France, France, France
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QJ
Qingfei Ji
Colleague at AcxiomNantong, Jiangsu, China, China
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KO
Kyle O'Malley
Colleague at AcxiomLittle Rock, Arkansas, United States, United States
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Adam Perez education
Master Of Science - Ms, Information And Data Science
Bachelor Of Arts - Ba, Communication, General
Associate Of Arts - Aa, Business Administration And Management, General
Associate Of Arts - Aa, Accounting
Associate Of Science - As, Marketing
Associate Of Arts And Sciences - Aas, Social Behavior
Frequently asked questions about Adam Perez
Quick answers generated from the profile data available on this page.
What company does Adam Perez work for?
Adam Perez works for Acxiom.
What is Adam Perez's role at Acxiom?
Adam Perez is listed as Director, Data Science at Acxiom.
Where is Adam Perez based?
Adam Perez is based in Los Angeles Metropolitan Area, United States, United States while working with Acxiom.
What companies has Adam Perez worked for?
Adam Perez has worked for Acxiom, Kinesso, Merkle, and Isla Vista Surfrider Foundation.
Who are Adam Perez's colleagues at Acxiom?
Adam Perez's colleagues at Acxiom include Gwyn Foulkes, Kirsten Windsor, Sempek - Bsempe, Sandhya Patel, and Jeff Stires.
How can I contact Adam Perez?
You can use AeroLeads to view verified contact signals for Adam Perez at Acxiom, including work email, phone, and LinkedIn data when available.
What schools did Adam Perez attend?
Adam Perez holds Master Of Science - Ms, Information And Data Science from University Of California, Berkeley.
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