Adam Petrick Email & Phone Number

Boston, Ma, Us

Needham, Ma, Us

Greenford, Greater London, Gb

Herzogenaurach, De

- Leads the total global marketing strategy across all Territories and Categories.- Oversees 360+ Marketing professionals in multiple offices across key markets, with headquarters teams in Germany, Boston, London and Los Angeles.- Directs the €900M Global Marketing Budget.- Leads the Advertising and Production function of the company.- Leads all Communications Efforts, including brand, product and corporate comms.- Oversees the total brand Digital Marketing efforts, including all DTC, Social, Performance, and content strategies.- Fosters the brand's obsession with "Sports Culture," creating a differentiated position in the Sports category based on the insight that the consumer experiences sports as a 24/7 culture.- Guides the total Brand Measurement efforts, and established processes for tracking the health of the brand in each geographic territory, and defining tactics based on total brand assessment.- Collaborates with Corporate Leadership Team to determine priorities for Brand and Performance Marketing investments.- Reports to the CEO.

Herzogenaurach, De

- Led the company’s successful return to the global Basketball Marketplace, inclusive of product strategy, design and development oversight, product line management, and all aspects of marketing.- Grew revenue from 0 to €100M annually over the first 5 years of existence.- Directed a Sports Marketing strategy that included signing of six Top 3 draft picks for both the NBA and WNBA, such as Lamelo Ball, as well as many top veteran recruits, such as Breanna Stewart.- Defined a high-profile partnership with Jay Z and his Roc Nation Sports that led to many high-impact marketing moments.

Herzogenaurach, De

- Led all Global Marketing Efforts, driving continual efficiencies and improvements in operations.- Designed and Established the Global Brand and Marketing Process for all product and marketing creation, from Seasonal Kick Off to In Market Execution, inclusive of Seasonal Brand Health Monitoring in all key markets.- Established the creative positioning of the company and led all creative campaigns, inclusive of managing numerous agency relationships, from AOR search processes, to onboarding of smaller agencies, to oversight of a large portfolio of external production partners.- Managed the global marketing budget, building a process that allowed for monitoring total marketing spend levels on a bi-weekly basis.- Led the company’s PR and Communications Efforts.- Defined the Brand’s Positioning on Fundamental topics at critical moments over many years, including the efforts to win with the Female Consumer, to communicate Sustainable product and business practices, and to Champion Social Justice and Equality in sports.- Reported to the CEO.

Herzogenaurach, De

- Directed PUMA's global brand strategy across all Territories, key markets, categories, and marketing functions.- Collaborated with all product creation and commercial entities to establish priorities on a season by season basis, and drive individual category growth.

Herzogenaurach, De

- Oversaw the establishment of a category Business Unit for PUMA's non performance (streetwear, classics, fashion, and style) business.- Managed Product Line Management, Design, Development, Marketing, and Sales Planning resources.- Developed strategies inclusive of Franchise Focus, Price Point Relevance, and Product/Marketing conceptual thinking.- Established PUMA's "Select" Business Segment catering specifically to higher-price point consumers and retailers.

Herzogenaurach, De

- Led multi-channel integrated marketing for all global campaigns, driving campaign planning process, budget, management, and creative output.- Worked in partnership with all regional and local marketing teams to provide all campaign packages and materials.- Established PUMA's first operating structures for Digital Marketing, Social Marketing, and Mobile Marketing.

Herzogenaurach, De

- Transitioned the Chinese business from a Joint Venture to a Subsidiary model, establishing marketing processes, organization, budget management, channel integration, and category growth.- Developed the first Chinese specific Marketing Campaigns in celebration of the 2008 Beijing Olympics.

Herzogenaurach, De

- Oversaw the Integrated Creative Planning and Creative Output for global marketing channels inclusive of wholesale marketing, direct to consumer marketing, advertising, experience, and PUMA's first digital marketing efforts.

Herzogenaurach, De

- Built PUMA's first Internal Creative Team, and guided the work of multiple external creative agencies across Advertising Production, Branding and Packaging, and Retail Experience.

Herzogenaurach, De

- Project Manager for PUMA's first Limited Edition footwear products, first of their kind Fashion collaborations, and Niche Brand Activations in Art and Culture.

Herzogenaurach, De

- Creative and Technical Integration Lead for PUMA's first Ecommerce website and on-line business.

- Taught supplemental basic skills to Independent and Public school students.- Established writing, composition, math, and comprehension skills in connection with school class work.- Guided High School students through Junior and Senior year test prep.- Leveraged Personal Coaching Training to provide ongoing education in study skills and positive educational habits.

B.A., Theatre Arts

High School Degree