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Adam Petrick is SharkNinja’s Chief Marketing Officer. In his role, Adam leads all aspects of marketing globally, including strategy, branding, creative and new product development. With over 24 years of experience, Adam is a recognized brand and marketing strategist, most recently serving as the Global Chief Brand Officer at PUMA, one of the most recognizable brands in the world. During his two decades with the company, he guided the total marketing strategy across 86 markets and was instrumental in the brand’s growth in revenue. In 2023, Adam was named to the Vogue Business 100 Innovators list as a Tech and Web3 Innovator. Adam holds a Bachelor of Arts in Theater and English from the University of Pennsylvania.
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Chief Marketing OfficerAmerican DreamBoston, Ma, Us -
Chief Marketing OfficerSharkninja Dec 2023 - PresentNeedham, Ma, Us -
Non Executive Board MemberBrompton Bicycle Jun 2023 - PresentGreenford, Greater London, Gb -
Global Chief Brand OfficerPuma Jan 2022 - Dec 2023Herzogenaurach, De- Leads the total global marketing strategy across all Territories and Categories.- Oversees 360+ Marketing professionals in multiple offices across key markets, with headquarters teams in Germany, Boston, London and Los Angeles.- Directs the €900M Global Marketing Budget.- Leads the Advertising and Production function of the company.- Leads all Communications Efforts, including brand, product and corporate comms.- Oversees the total brand Digital Marketing efforts, including all DTC, Social, Performance, and content strategies.- Fosters the brand's obsession with "Sports Culture," creating a differentiated position in the Sports category based on the insight that the consumer experiences sports as a 24/7 culture.- Guides the total Brand Measurement efforts, and established processes for tracking the health of the brand in each geographic territory, and defining tactics based on total brand assessment.- Collaborates with Corporate Leadership Team to determine priorities for Brand and Performance Marketing investments.- Reports to the CEO. -
General Manager, Basketball Business UnitPuma Jan 2018 - Jan 2023Herzogenaurach, De- Led the company’s successful return to the global Basketball Marketplace, inclusive of product strategy, design and development oversight, product line management, and all aspects of marketing.- Grew revenue from 0 to €100M annually over the first 5 years of existence.- Directed a Sports Marketing strategy that included signing of six Top 3 draft picks for both the NBA and WNBA, such as Lamelo Ball, as well as many top veteran recruits, such as Breanna Stewart.- Defined a high-profile partnership with Jay Z and his Roc Nation Sports that led to many high-impact marketing moments.
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Global Director Of Brand And MarketingPuma Aug 2013 - Jan 2022Herzogenaurach, De- Led all Global Marketing Efforts, driving continual efficiencies and improvements in operations.- Designed and Established the Global Brand and Marketing Process for all product and marketing creation, from Seasonal Kick Off to In Market Execution, inclusive of Seasonal Brand Health Monitoring in all key markets.- Established the creative positioning of the company and led all creative campaigns, inclusive of managing numerous agency relationships, from AOR search processes, to onboarding of smaller agencies, to oversight of a large portfolio of external production partners.- Managed the global marketing budget, building a process that allowed for monitoring total marketing spend levels on a bi-weekly basis.- Led the company’s PR and Communications Efforts.- Defined the Brand’s Positioning on Fundamental topics at critical moments over many years, including the efforts to win with the Female Consumer, to communicate Sustainable product and business practices, and to Champion Social Justice and Equality in sports.- Reported to the CEO.
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Global Director Of Brand ManagementPuma Aug 2011 - Apr 2014Herzogenaurach, De- Directed PUMA's global brand strategy across all Territories, key markets, categories, and marketing functions.- Collaborated with all product creation and commercial entities to establish priorities on a season by season basis, and drive individual category growth.
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General Manager, Sportstyle Business UnitPuma Jan 2012 - Aug 2013Herzogenaurach, De- Oversaw the establishment of a category Business Unit for PUMA's non performance (streetwear, classics, fashion, and style) business.- Managed Product Line Management, Design, Development, Marketing, and Sales Planning resources.- Developed strategies inclusive of Franchise Focus, Price Point Relevance, and Product/Marketing conceptual thinking.- Established PUMA's "Select" Business Segment catering specifically to higher-price point consumers and retailers.
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Senior Head, Global Brand ManagementPuma Nov 2008 - Aug 2011Herzogenaurach, De- Led multi-channel integrated marketing for all global campaigns, driving campaign planning process, budget, management, and creative output.- Worked in partnership with all regional and local marketing teams to provide all campaign packages and materials.- Established PUMA's first operating structures for Digital Marketing, Social Marketing, and Mobile Marketing.
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Head Of Marketing, ChinaPuma Dec 2007 - Oct 2008Herzogenaurach, De- Transitioned the Chinese business from a Joint Venture to a Subsidiary model, establishing marketing processes, organization, budget management, channel integration, and category growth.- Developed the first Chinese specific Marketing Campaigns in celebration of the 2008 Beijing Olympics.
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Group Head, Brand ManagementPuma Apr 2005 - Dec 2007Herzogenaurach, De- Oversaw the Integrated Creative Planning and Creative Output for global marketing channels inclusive of wholesale marketing, direct to consumer marketing, advertising, experience, and PUMA's first digital marketing efforts.
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Brand ManagerPuma Jun 2002 - Apr 2005Herzogenaurach, De- Built PUMA's first Internal Creative Team, and guided the work of multiple external creative agencies across Advertising Production, Branding and Packaging, and Retail Experience.
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Niche Marketing ManagerPuma Oct 2001 - Jun 2002Herzogenaurach, De- Project Manager for PUMA's first Limited Edition footwear products, first of their kind Fashion collaborations, and Niche Brand Activations in Art and Culture.
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Ecommerce And Digital Project ManagerPuma Jan 2000 - Oct 2001Herzogenaurach, De- Creative and Technical Integration Lead for PUMA's first Ecommerce website and on-line business.
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InstructorSusan Petrick, M.Ed., Educational Therapy Sep 1996 - Jul 1999- Taught supplemental basic skills to Independent and Public school students.- Established writing, composition, math, and comprehension skills in connection with school class work.- Guided High School students through Junior and Senior year test prep.- Leveraged Personal Coaching Training to provide ongoing education in study skills and positive educational habits.
Adam Petrick Skills
Adam Petrick Education Details
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University Of PennsylvaniaTheatre Arts -
Princeton Day SchoolHigh School Degree
Frequently Asked Questions about Adam Petrick
What company does Adam Petrick work for?
Adam Petrick works for American Dream
What is Adam Petrick's role at the current company?
Adam Petrick's current role is Chief Marketing Officer.
What is Adam Petrick's email address?
Adam Petrick's email address is ad****@****uma.com
What is Adam Petrick's direct phone number?
Adam Petrick's direct phone number is +499132*****
What schools did Adam Petrick attend?
Adam Petrick attended University Of Pennsylvania, Princeton Day School.
What skills is Adam Petrick known for?
Adam Petrick has skills like Brand Management, Marketing Strategy, Brand Development, Advertising, Marketing, Digital Media, Integrated Marketing, Management, Retail, Multi Channel Marketing, Social Media Marketing, Cross Functional Team Leadership.
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