Adam Ferris Email and Phone Number
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Process- and data-driven B2B SaaS Commercial Org Leader with 15+ years of successful revenue growth, scale, fundraising, and advisory experience at VC and growth-equity backed, and publicly listed organizations. Revenue-is-a-Team-Sport philosophy. I ensure this alignment through Purpose, People, and Process: • My leadership partners and I must provide clarity on what 'good' looks like, our company and team OKRs, and how each person on my team influences our business success • I empower my team to own their function and to love what they do by helping them understand how strategic, methodical, scientific, and data-driven sales is, so they can understand how to move the needle for themselves and the company • I implement framework and (p)rocesses that enables the company to speak the same language about opportunities, allow the voice of the customer to permeate throughout the org, implement exit/entrance criteria in our systems to understand what's working and what's not, test, validate, and optimize, trust our conversion rates, and understand the actions, behaviors, and processes that get us to our desired unit economics and efficiency metrics.Growth and Scale:* Revenue growth & scale from $0 to $44M exit ARR* $45M to $410M post money valuation* Fundraised $90M+, representing Sales* Achieved best-in breed SaaS Efficiency Metrics: CAC Payback, Gross Revenue Retention, NRR, ARPA, NPS, LTV:CAC, Rule of 40, EBITDA, Cost of ARR* Team quota over-achievementGTM Strategies and Execution: * Inbound, ABM/ABS, Outbound, 2-sided marketplace, indirect channel, integration partner marketplace* Inbound high-velocity trial-to-paid, outbound & account based marketing & sales * SMB, Mid-Market, Small Enterprise org leadership* B2B SaaS Sales Org design, implementation & execution* ACVs: $24k to $500k ARR+Management:* P&L ownership* 3rd line management across most Commercial functions: Business Development, New Business, Expansion, Solutions Engineering, Product Marketing* Sales Framework (MEDDIC/MEDDPICC, Challenger, JOLT, SPICED) implementation & trainingCross-functional Partnerships:* Sales Comp Design* Integrated Marketing & Sales strategies, partnership, & alignment* Top Down, Full-funnel Waterfall Modeling & Forecasting, Headcount Capacity, Cohort Analysis, Expansion, Unit Economics modeling* MSA and Order Form creation* Designing, implementing, executing, delivering ongoing Sales Enablement & Training Programs for full bow tie funnel* Systems design to support Sales Framework/s for various motions
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Vice President Of Sales, AmerDeputy Mar 2024 - PresentSydney, New South Wales, AuDeputy is a global leader in smart scheduling and workforce management for shift workers and businesses. Deputy's leading software solution streamlines communication, predictive scheduling, tasks, labor demand forecasting, timesheets, and Fair Work Week and Labor Law Compliance for more than 1.5 million shift workers in over 100 countries. Deputy’s software also empowers 330,000 businesses with the tools and insights they need to simplify workforce compliance and communication and to create a more flexible and transparent workplace for their employees. As VP of Sales, AMER, I will lead our North America Sales teams
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Gtm AdvisorScalestack Mar 2024 - PresentNew York, UsI lead Scalestack's monthly Revenue Masters podcast series. Monthly conversations and actionable insights with leaders in RevOps, Sales Ops and Marketing Ops about building future-proof go-to-market strategies, optimizing systems their data and processes, and driving consistent revenue growth with AI/ML.You can listen in on Spotify or Apple on the links below:• https://podcasters.spotify.com/pod/show/scalestackai• https://podcasts.apple.com/us/podcast/revenue-engine-masters/id1730788353 -
Fractional Head Of GtmScalestack Sep 2023 - Mar 2024New York, UsAt Scalestack.ai we help RevOps, Sales Ops and Revenue Marketing leaders at companies like MongoDB and Typeform to create and maintain workflows for your GTM data (internal and external), customized and automated for each customer ICPWe run these flows across many APIs, as well as using AI, at scale so your data’s always fresh, enriched, properly scored and prioritized;Then we do the last-mile delivery with AI. We synthesize your data into insights so SDRs and Reps get suggested workload prioritization to know where to go first, can quickly act on this insights and reach out with intentionality, faster through whichever channel is most effective at building pipeline.Most sales teams spend ≤30% of their time performing selling activities. We must empower our sellers to focus on selling, and prioritize the right Accounts and Contacts they should be reaching out to, at the right time, every day.
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Operator Network Mentor & Advisor: Zero-To-One CollectiveForum Ventures Oct 2022 - PresentNew York, Ny, UsForum Ventures is a B2B SaaS focused seed fund, pre-seed accelerator and community with offices in San Francisco, NYC and Toronto.I am a early stage SaaS mentor, advisor and venture partner in Forum Ventures' Operator Network for our portfolio companies. I provide guidance on go-to-market strategy and execution, integrated marketing + product + sales + expansion alignment, operational excellence, sales org design and execution, sales process, sales playbooks, revenue frameworks, revenue modeling and forecasting, storytelling with brevity and logic, and fundraising.I lead interactive, actionable and tactical workshops to augment Forum's accelerator program for portfolio founders and founding teams to help them get from $0MM to $1-2MM and $2MM to $10MM in ARR and to fundraise Pre-Seed, Seed and Series A venture rounds. -
Gtm AdvisorAttention Oct 2022 - PresentNew York, New York, UsConversation intelligence, natural language processing and AI-enabled real-time sales coaching and performance intelligence for revenue teams. The most effective way to surface real-time team/IC coaching moments, ensure framework/methodology adoption and execution, data hygiene, MEDDICC, MEDDPICC and SPICED Deal Scoring and optimization for Sales, Account Management and CS leaders that manage B2B SaaS teams. AI synthesizes all conversations into actionable next steps, voice-of-the-customer marketing and product feedback with context. Writes MEDDICC, MEDDPICC and SPICED revenue framework responses back to your CRM of choice to ensure 100% data hygiene and boost rep productivity. GTM strategy, sales coaching, sales execution, CX/UX, fundraising. www.Attention.com -
Board Advisor & Angel InvestorCaddie Jul 2021 - PresentToronto, CaGmail for Sales. The #1 sales software in the world is not Salesforce. It’s Gmail. Simply put, Gmail is not built for sales. It's a consumer tool. A massive sitting duck waiting to be disrupted.TryCaddie.aiResearch & Hyper-Personalize An Outbound Email, not In 15 minutes, in 13 seconds using AI⚡Find 100+ account insights and create hyper-personalized emails using AI.Advising on GTM and Revenue Strategy, Sales Strategy and Coaching, Positioning, ICP/Persona and Playbook creation, Fundraising Strategy and Investor introductions. -
Vice President Of SalesFriendbuy Jan 2023 - Sep 2023Los Angeles, Ca, UsFriendbuy powers referral and loyalty programs for high-growth D2C E-commerce brands and scaling B2B SaaS companies. -
Vice President Of Commercial Sales, Enterprise North AmericaKaltura Oct 2021 - Nov 2022Remote First, UsKaltura's Video Experiences platform empowers Digital Transformation, Learning and Development, Customer Education and Training, and Marketing Events professionals to easily create and deliver interactive, engaging, and impactful live and on-demand trainings, town halls, webinars, and hybrid events for their employees, customers, and partners.* Built out new GTM Team focusing on new Segment 5000 FTEs in the Enterprise* Created GTM strategy: Pricing, Legal, Ideal Customer Profile ICP and Buyer Persona Profiling, Sales Enablement and Training, Systems Design, Persona-based Messaging and Sequence Creation, Automation, Hiring, and Onboarding* Launched in less than 3 months: 9 Account Executives AEs, 1 Director Sales, Frontline Manager, 3 Sales Development Reps SDRs, 2 Solutions Engineers SEs* Top-down Waterfall modeling and Headcount Capacity and Capital Planning with Marketing, Sales Ops, Finance, and CS, and Leadership* PLG/PLS alignment and execution* ABM/ABS alignment and execution* Planned and Delivered annual and mid-year SKOs -
Vice President Of SalesDuda Oct 2019 - Oct 2021Palo Alto, Ca, UsSecondary Sale ExitAPI-driven white label responsive website builder for digital marketing agencies, all-in-one vertical SaaS platforms and Hosting companies offering high-performing online presence and complementary mar/adtech for their SMB customers at scale.First strategic GTM sales hire after initial product deprecation and pivot to new GTM solution targeting new ICPs and Buyer Personas during declining/stagnant revenue. Built out GTM PLG/PLS-, Inbound- and Trial-to-Paid Commercial and ABM/ABS Mid-market, Enterprise Sales Teams. Started tenure at $4 (~$45M valuation) to $44M. Represented Sales to raise $75M and a post money valuation of $410M. Managed Director (2nd line), frontline managers (1st line), team leads, AEs, BDRs, and product marketing managers with dotted lines to SEs.Partnered with marketing on integrated marketing and sales GTM, top-down waterfall annual revenue modeling and forecasting, modeling for new business, headcount capacity, cohort analysis, unit economics and efficiency modeling, implemented sales framework, exit/entrance criteria in instrumentation, weekly/quarterly/annual coaching cadences, training, and enablement for a global (NA, LATAM, EMEA) sales (AEs and BDRs) and account management workforce, hiring, managed Director, frontline managers, AEs, BDRs, BDR manager, and dedicated product marketing manager.* Series A to C* NDR 121%* Blended CAC Payback <11 months* Buyer Personas: Agencies - Head of Website Production | SaaS - CPO, CTO, Head of Product | Hosting Companies - Product, Marketing* Average Contract Value ACV $24k ARR - $360k ARR* 65:35 Outbound:Inbound* Sales Cycles 25, 44, <180 days across segments* Blended LTV:CAC 5.3x* 108% Blended Attainment during tenure* Year-over-Year Revenue Growth 40%-90%* Part of fundraising team, raising $75M* Valuation $45M to $410 post money valuationSalesforce, Salesloft, Outreach, Chorus, DOMO, Hubspot, Excel, Winning by Design B2B SaaS Sales Framework and Training. -
Director Of Partner SalesDuda Mar 2016 - Oct 2019Palo Alto, Ca, Us
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Vice President Of SalesSourcery Technologies, Inc. Sep 2013 - Mar 2016Las Vegas, Nv, UsPrivate Equity acquisition, spun out Cheetah Technologies (Product Validation, MVP and GTM strategy)Accounts Payable Automation and Data Analytics platform for multi-location and franchise food businesses.* Y-Combinator 2013 backed startup* Seed to A Round* Fundraised $7.4M representing sales* 12x ARR growth during tenure with exit* Executed all Go-to-market sales leadership and strategy from ICP/Persona building, hiring, training, product-market-fit and growth* ACV $96k ARR -
Head Of SalesAircraft Covers Inc Jan 2005 - May 2013Morgan Hill, California, UsDeveloped and implemented direct and channel sales strategies for commercial, corporate, OEM, and military aviation segments and market expansion. Secured long-term OEM and reseller enterprise agreements with companies like American Airlines, Cirrus Aircraft, Dassault Falcon Jet, Cessna/Textron, Bell Helicopter, Air Canada, United Airlines, Alaska Airlines, Boeing, Northrop Grumman, Bombardier, NetJets, and NAS Jet. Deal sizes: $50k to $250k, multi-year contractsCAGR 17%. Hired, trained and managed inside sales team. Managed all event trade show marketing, channel and direct marketing and demand generation. Partnered with customers and 3D CAD team to manage new product development, pricing, promotion and GTM. -
Sales ManagerAircraft Covers Inc Jan 2002 - Jan 2005Morgan Hill, California, Us
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Product Marketing Graduate Intern At Claris, Formerly Filemaker, An Apple CompanyApple Nov 2004 - Jun 2005Cupertino, California, UsCollaborated with Developers, Partners, Sales, Product Marketing Managers, and PR staff to implement integrated marketing and messaging strategies, and ensure consistent branding. Developed online marketing and product messaging for new product launch, version releases, and upgrades. Created customer satisfaction and relative importance testing surveys presenting results to teams. Wrote Marketing and Product Requirements Documents.
Adam Ferris Skills
Adam Ferris Education Details
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Santa Clara UniversityGeneral -
University Of California, Santa CruzCommunity Studies
Frequently Asked Questions about Adam Ferris
What company does Adam Ferris work for?
Adam Ferris works for Deputy
What is Adam Ferris's role at the current company?
Adam Ferris's current role is Vice President of Sales, AMER @ Deputy | Coach and Mentor | GTM Advisor.
What is Adam Ferris's email address?
Adam Ferris's email address is ad****@****ura.com
What is Adam Ferris's direct phone number?
Adam Ferris's direct phone number is +140873*****
What schools did Adam Ferris attend?
Adam Ferris attended Santa Clara University, University Of California, Santa Cruz.
What are some of Adam Ferris's interests?
Adam Ferris has interest in Soccer, Illustrator, Tech+food, Fishing, Turkish Cuisine, Photoshop, Cooking, Business Development, Snowboarding, My Camera.
What skills is Adam Ferris known for?
Adam Ferris has skills like Start Ups, Business Development, Marketing, Product Marketing, Management, Marketing Strategy, Strategic Planning, Strategic Partnerships, Sales, Project Management, Cross Functional Team Leadership, Market Research.
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