Teaching content creation, marketing, and business in an immersive learning environment.

Helping B2B businesses drive sales by connecting their sales team with their audiences on a human level, regardless of how complex their products are or how long their sales cycle is.

As Marketing Director, I:- create and refine marketing strategies align with client goals- oversee all marketing campaigns to ensure they achieve those goals- create measurable results for clients- ensure that marketing pieces are consistent with the vision and tone of client campaignsI also assist in running the business as a Vice President and a member of the LLC.

As Operations Director, I:- improve our processes- prepare estimates of work- create systems to improve our work quality and speed- write all contracts to ensure accurate SOWsAs Digital Marketing Director, I:- oversee all digital marketing- develop marketing strategies- oversee our System the Game lead gen processes- assist in sales efforts

I managed The Farm Lead Gen, which connected B2B businesses with clients who wanted to talk to them. Services included lead generation, physical nurture campaigns, and sales process consulting.We typically generated over $1M in opportunities for clients over the course of an engagement.We booked clients meetings with dozens of interested customers per month, for example with executives at Disney and Julliard.Ultimately, The Farm and all of its staff were rolled into Fat Atom Marketing as one of its service offerings.

As Operations Director, I:- improve our processes- prepare estimates of work- create systems to improve our work quality and speed- write all contracts to ensure accurate SOWsAs Digital Marketing Director, I:- oversee all digital marketing- develop marketing strategies- oversee our System the Game lead gen processes- assist in sales efforts

Manage the agile production and marketing of products, while leading multiple projects and a team of eight individuals with highly diverse talents.Responsible for overall P&L, general marketing strategy, business plan, budgeting, and product success.Create detailed user stories for product backlog as Product Owner and company scrum coach.

• Generated 930% annual online advertising ROI for major client.• Wrote compelling business analyses/plans including marketing plans/budgets, competitor analyses, SWOT, market research, website evaluations, social media plans, and ROI projections.• Managed, directed, and optimized traditional and online marketing campaigns for clients, including campaign targeting, messaging, branding conformity, ad content, website and landing page content and design, online and phone conversion tracking, and KPI tracking and reporting.• Gained over 50,000 Facebook fans for a company fan page at a very low cost using carefully targeted and constructed online and TV ads and social promotions, to then be marketed to effectively.• Increased applications by over 2,800% while decreasing marketing costs by over 75% for client's philanthropic scholarship program.• Generated thousands of leads and sales for clients using carefully designed and tracked one-time or drip emails, while ensuring CAN-SPAM compliance.• Took client from the fifth page or worse, to high on the first page in Google for multiple desired SEO terms.• Decreased Cost Per Lead by over 15% and improved lead tracking ability for largest US tanning bed manufacturer using phone tracking systems and analytics, while managing over $500,000 in online and TV ad spend.

• Created easily updated, SEO-friendly website for client, replacing uneditable, slow site.• Designed simpler, more attractive online forms for client website, which increased conversions.• Accurately translated client ads from English to Spanish, widening client's advertising reach.

Successfully promoted Ken Burn's Jazz documentary. Created and organized PR and ad content and created a localized mini-site for the series specifically for WTIU, all on a very tight deadline.