Assisting companies in all areas of lifecycle marketing with a focus on email, sms and app.Expert in end-to-end support from ideation to strategy to execution.

Operated in an autonomous capacity to consult and develop robust lifecycle strategies for emerging and established CPG brands.• Developed email and SMS programs for Partake Foods, accounting for over 50% of all online revenues.• Increased metrics by 150% for meal subscription brand by migrating ESPs, implementing personalization strategy and following best practices for email layout.

Led CRM strategy for Meta Reality Labs, retaining a strong base and creating a robust customer journey.• Executed breakthough strategies for global campaigns to exceed goals by more than 130%.• Developed strategy, forecast annual budget and managed direct reports.• Collaborated with larger Marketing/Product team to execute large scale, omnichannel strategies.• Managed agency relationship, oversaw day to day operations and briefed to create best-in-class emails.

Ideated and executed on CRM marketing programs for Spotify and other globally recognized clients.• Managed vendor relationships within multiple organizations for various marketing initiatives.• Created omnichannel marketing strategy for email, SMS, app and web to retain/upsell customers.• Developed robust A/B testing programs, resulting in substantial increase in marketing metrics.• Audited marketing programs to fill gaps in need and streamline processes. • Spearheaded projects for new vendor onboarding, handling contractual negotiations.

Developed and advised on Google Maps marketing campaigns. Consulted on overall program, taking a data-driven approach for A/B testing initiatives and identified best practices for optimization.• Built complex strategies for onboarding, retention, and lifecycle efforts.• Created personalized wireframes and copy options utilizing best practices for user email journeys.

Oversaw all aspects of The Muse’s email marketing program and ensures emails follow industry best practices. Worked in tandem with the larger Marketing and Product team to identify program strategies, goals and opportunities. Managed the email creation process from start to finish, ensuring all assets are accurate and on time. Analyzed campaign performance via extensive A/B testing and implemented improvements.• Increased email metrics by over 250% within a 3-month timespan.• Conducted in-depth RFP process to vet out new email vendors. Managed contractual negotiations and ESP migration.• Created new, complex lifecycle and retargeting campaigns focused on user acquisition, retention and education.• Implemented new segmentation strategies and preference center, focused on personalizing user journeys.• Created rigorous A/B testing program, producing continued, data-driven results.

Built and led Evite's email and marketing program, managing and reporting on a $1M+ annual marketing budget. Rapidly promoted due to strong performance. Aligned marketing priorities with key stakeholders. Led the ideation and implementation of lifecycle and CRM programs and controlled paid social acquisition campaigns. • Managed a list of over 14 million users.• Increased email partnership opportunities, resulting in 10x revenue growth.• Optimized Paid Social channel, resulting in a CPA cost reduction of 400%.• Drove 2x YoY growth on email marketing metrics via competitive research and data-driven testing.• Managed ESP migration and contractual negotiations. Created and executed IP warming plan.• Developed and maintained processes to streamline marketing operations and increase efficiencies.

Utilized Demandware Platform to update site and launch promotionsManaged and executed comprehensive strategy for branded Social Media outlets (Facebook, Twitter, Google+)Researched, designed, and implemented 50+ custom content pages and product guidesProvided Tier II customer support solutionsCreated detailed, custom analytics reports via Omniture for 50+ branded eCommerce websitesMaintained branded eCommerce pages, with an emphasis on UI/UX reworksResearched new, emerging strategies in eCommerce and implements them accordinglyDevised enticing PowerPoint decks to pitch ideas to executive level managementProactively kept abreast of brand promotions, schedules and assigns tasks accordingly via Project Management ApplicationsHand picked products to showcase for branded emails, highlighting important aspects of each

Hired as team lead to market a new product. Led email and social media programs for eCommerce. Managed and created content for 300+ Facebook pages. Administered six eCommerce sites, including WBShop.com• Marketed Warner Bros. merchandise via social media networks, grossing over $500,000 profit/year• Devised and implemented 12-month promotional and email marketing calendars• Partnered with CRM team to identify and implement email marketing best practices

Developed a new course, teaching students how to give various types of presentations and speechesUtilized social media and humor to maintain student interest, dramatically increasing student test scoresResponsible for organizing and maintaining student attendance and gradingTaught a Life/Business Leadership course meant to inspire students and set them on the right path for success

Developed online strategy for eCommerceCreate content for social media accounts; Twitter, Facebook and company blogCollaborated with owner during brainstorming sessions to create customer loyalty programs and incentives to ensure customer satisfactionGenerated 23% more sales by leveraging social media websites.Created effective messaging using language, graphics and marketing collateral.Wrote an average of 10 press releases and media advisories each month for event announcements and public relations effortsCultivated and managed relationships with key clients, vendors and community partnersTargeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy