With over 20 years of experience in the digital marketing industry, Adam is a seasoned leader and a strategic partner for some of the world's most influential brands. He is currently the Global Director of Strategic Accounts for Travel and Hospitality at Adobe, where he leverages his expertise in paid social media, online advertising, and marketing technology to deliver exceptional results and value for his clients.Adam's passion for innovation and growth has led him to excel in various roles and sectors throughout his career, from agency to sales to management. He has worked a leading companies such as Publicis, AOL, VEVO, and Twitter, where he most recently oversaw the QSR/Dining business and led a large and successful team of Client Partners and Account Managers. He is also a lifelong learner who has completed the Wharton Executive Business Academy and has published articles on QSR Magazine and AdAge, sharing his insights and best practices on how to leverage Twitter and culture to drive business outcomes.