Al Diyafa is a leading distributor of supplies to the hospitality industry in the United Arab Emirates.Main product lines; - Glassware (La Rochere, Rubikap, Cambro)- Tableware (Arthur Krupp, Porland, Table Top Diffusion)- Flatware & Cutlery (Pintinox, Arthur Krupp)- Cast Iron Cookware (Lava)- Buffetware (Tiger, Cal Mil, American Metal Craft, Skyra, Tablecraft)- Kitchen utensils & appliances (Paderno, De Buyer, Giesser Messer, Santos, Bonzer, Ozti, Hatco, Fama, Robotcoupe, Berkel, Schneider, Zeroll, Excalubur)- Food & beverage and bed & bath linen- Chef uniforms & shoes (Chef's Brigade, R-Power)- Food storage & transportation (Cambro, Araven)- Cleaning (Vileda Professional)Key hotel clients: Hilton, Marriott, Accor, Jumeirah, Rotana and Kempinski.Notable hotel pre-opening OS&E projects:- Address Downtown, Dubai (re-opening)- Queen Elizabeth II, Dubai - Saadiyat Rotana, Abu Dhabi - Pearl Rotana, Abu Dhabi - Al Bandar Rotana, Dubai - Crowne Plaza Muscat - Oman Convention & Exhibition Centre- Sundus Rotana, Muscat, Oman - Sheraton Four Points, Sharjah- The Retreat Palm Dubai MGallery by Sofitel - Rove Hotels, Dubai (various properties)- Dukes Hotel, Palm Jumeirah, Dubai- Premier Inn, Ibn Battuta Mall, Dubai- Sheraton Oman Hotel, Muscat, Oman - The Address Boulevard, Downtown, Dubai - 'Habtoor City', Dubai, comprising 3 Starwood hotels; St. Regis, W and Westin- Sheraton Sharjah Beach Resort & Spa, Sharjah- Ritz-Carlton Grand Canal, Abu Dhabi - Kempinski Palm Jumeirah, Dubai- Sofitel Jumeirah Beach, Dubai Other clients include: oil companies, airlines, catering companies, private palaces, hospitals, colleges as well as retail trade from our showrooms in Dubai and Abu Dhabi. For more information, visit www.aldiyafa.com

- Feb' 08- Sep' 09- Analyst- Oct' 09- Jul' 11- Senior Analyst- Aug' 11- Mar' 13- Assistant Manager- Specialising in market studies for the real estate and hospitality sectors.- Extensive experience in market research, supply and demand analysis for landmark projects. - Financial feasibility studies, valuations and valuation reviews for numerous real estate projects. - Benchmarking key assumptions and developing financial projections. - Mergers and Acquisitions- buy and sell side transaction advisory.- Strong analytical skills and strategic outlook.- Excellent networking skills, sourcing the most recent and insightful market data. - Responsible for proposal preparation, marketing pitches to prospective clients.- Supervising Analysts on large projects, developing their skills.Major consulting projects include:- Feasibility Study for a 210,000 sqm mixed-use waterfront development in Dubai Marina, Dubai- Valuation of a 300 room 5 star hotel in Jumeirah Beach Residence, Dubai- Feasibility Study for a 400 room 3 star business hotel at Abu Dhabi National Exhibition Centre- Valuation review of multi billion dollar portfolio of 30+ land banks and residential properties in connection with the proposed merger of Aldar Properties and Sorouh Real Estate, Abu Dhabi- Feasibility Study for a 200 room 5 star business hotel and branded residence development on Sowwah Island, Abu Dhabi- Market Study for a 100 room luxury 5 star golf resort hotel in Abu Dhabi- Market Study for a 140,000 sqm retail & office development in Abu Dhabi- Feasibility Study for a mixed-use waterfront development in Tripoli, Libya- Feasibility Study for a workers accommodation development in Abu Dhabi- Information Memorandums for a number of asset sales in the hospitality and retail sectors worth over AED 2.5 billion

- Produced Management Information System utilised by senior management.- Developed relationships with existing air and non-air partners for the highly acclaimed Etihad Guest loyalty programme, which included major companies in the following sectors; hospitality, retail, financial services, transport and telecommunications.- Assisted in sourcing, evaluating and negotiating with new loyalty programme partners.- Enhanced member communication with innovative, specific and measurable direct marketing tools.

- Built a strategic alliance for an online travel company, creating a mutually beneficial partnership.

- Networked closely with fund managers, analysts and external equity analysts to assist in preparing detailed valuations for the world’s largest sovereign wealth fund.